A great website can make all the difference for your print business. It can draw in potential print buyers, inspire, answer questions, and provide essential resources. Your website can be your greatest salesperson or a thorn in the side of your branding.
Below are four websites, that in our opinion, excel in the area listed. Take a few minutes to take a peek and gather some insight, knowledge, and inspiration from printers doing their websites right.
Ignite Printing has a look all its own.
A quick visit to this website and you’ll see “nice people; nice printing,” as their tagline says, but you’ll also see excellent branding. With a fun, groovy look, Ignite Printing knows how to make a great first impression.
You’ll see evidence of this uniqueness in their website sliders, call-out boxes, their sidebar ads, and other areas throughout the site.
If you’re looking for a new look and feel for your brand, Ignite Printing is the perfect website to gather up some inspiration.
Next on our list is Supreme Graphics. This website makes our list because they understand how to grow their business with testimonials and the power of social proof.
Take a look below at a custom page they created on their website. You’ll find it in their Resources section as “Meet Our Customers.”
This page does two incredible things for Supreme Graphics:
Basin Printing also puts custom website pages to work by highlighting the company’s service values and mission.
The team at Basin Printing understands that core values not only create an opportunity for a company to take a stand on what’s important, but that displaying your core values and mission also help you sell more printing.
Take a look at Basin Printing’s Gold Standards. What print buyer wouldn’t want to do business with them? This page makes a powerful statement, which is why it makes our list.
Website sliders make up the most important real estate on your website. They are the first things your website visitors see and, if they fall flat, they can turn away valuable prospects by the impression they leave.
On the other hand, they can be powerful, eye-catching, and impossible to ignore — as is the case with Northern Ohio Printing’s website sliders.
These professional-looking digital billboards display the image of the company as professional, focused on quality, and innovative.
Websites sliders are easy to do and yet are often overlooked by businesses. What statement can you make with your website sliders? It’s time to gather a little inspiration and brainstorm ways you can raise the bar on your website sliders. Need help? Ask us about custom sliders and/or check out the Sell More Printing webinar episode, “7 Tips for Effective Website Sliders.”
Your website is the most essential component of a solid online presence.
Is your website displaying your print business in a way that represents you well? Has it been a while since you’ve taken a moment to re-evaluate and upgrade your image? Take a lesson from this handful of printers with these creative ways to put your best (digital) foot forward.