Marketing For Printers: 5 Tips to Make Your Testimonials Pop

Print-buyer testimonials are among the most powerful marketing tools your print business has. However, it’s essential to present them in just the right way so that visitors to your website will read and be impacted by them. Sometimes, it’s not the words themselves that discourage potential print buyers from taking the time to read your testimonials. Often, it’s their layout that stands in your way. Thankfully, changing your testimonial layout is a simple fix that can offer maximum impact. With a few simple tweaks, you can help your customer testimonials to pop and draw the attention your business deserves! First Things First: What is Social Proof? Social proof is a published review made by a person who has purchased a product or service and found it worthy. It is a powerful marketing initiative because others are more likely to consider the product or service if others have purchased it and found it useful. Social proof is highly effective at converting a browser into a consumer. One of the most critical social proof mediums is customer testimonials or online product reviews. These types of social proof will help your print business realize results when well-written and formatted. Social proof is proven

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