“A beautiful lady dressed in shining blue appeared. She raised her wand and said: ‘Wake, Pinocchio! Good Geppetto needs a son!’  ‘I can move!’ cried Pinocchio. ‘I’m a real boy!’  “‘No,’ the Blue Fairy said sadly. ‘You have life, but to become a real boy, you must prove yourself brave, truthful, and unselfish.’” There’s just nothing like that infamous magic

Print-buyer testimonials are among the most powerful marketing tools your print business has. However, it’s essential to present them in just the right way so that visitors to your website will read and be impacted by them. Sometimes, it’s not the words themselves that discourage potential print buyers from taking the time to read your testimonials. Often, it’s their layout