New Content Archives - Page 6 of 7 - Marketing, content, & technology to help printers sell more printing

How often have you reached the absolute limit of your abilities, only to have a coach or a physical trainer push you one mile (or twenty push-ups, or forty pounds) further? How did you feel when you surpassed every expectation? Get Them Motivated The FastStart mailer package motivates your clients to stretch beyond the status quo. Each month we feature universal, high-selling products, inspiring customers to try something new. Check out our February 2017 example: “You have labored tirelessly to develop your idea, your skills, and your business. How can you share your vision in a concise, powerful way? Sell sheets are key!” Spring is a critical time for people to revise and expand their marketing goals. Harness that energy with the February FastStart, which coaches people on the magnetism of stories, the power of proactively answering questions, and the convenience of a succinct, commanding sell sheet. Sophisticated sales sheets heighten curiosity and compel customers to respond, as an “inexpensive investment you can’t afford to ignore!” Freshen Up the Possibilities Perhaps your own sales have grown stale because your customers aren’t aware of the print possibilities you offer! Use the FastStart mailer subscription to bolster creativity and an adventurous spirit among

Exciting news! The February 2017 edition of Local Edge, our latest direct mail marketing system, is in production today. This month we focus on a simple truth: Local printing yields results you can trust. Local Edge helps overcome a huge advertising challenge – competing with big box printers and prioritizing a consistent, compelling message that penetrates your local community. Our very FIRST local edge subscriber says 85% of her customers are other local businesses, so she looks forward to this monthly community connection: Local Edge appealed to us because it offers a marketing plan that is consistent and professional. It is a convenient way to market to local businesses . . . providing the ‘Top of Mind Awareness’ (TOMA) we need in today’s marketing climate. –Terri Rawlins, B&B Express Printing, Inc. This month’s Local Edge highlights the partnership of local printing, eliminating customer guesswork and maximizing creativity. Terri says she’s excited to accentuate her reputation with this heartfelt, conversational tone. One of the biggest challenges we face today as a small to mid-size printer is finding ways to compete with online print services. We know our quality is superior, (as is) our personal customer service and our ability to

If the toughest part of business is landing that new customer, the second toughest part is getting them to come back! The innovative Printer@Work email newsletter helps you sell more printing by generating that much-needed repeat business, with style! This time-tested feature has been a part of our websites for more than 12 years, with more than 300 publications produced. This subtle marketing tool is a win-win proposition: your customers get to enjoy the educational and entertaining content, and you get to stay front-and-center in their mind so that the next time they need to get started on a new printing project, you will naturally be their first choice. With a regular delivery schedule and consistently valuable content that your customers and prospects actually look forward to getting, the Printer@Work email newsletter helps you sell printing to your customers again and again. A Simple Idea with Powerful Results The idea is simple: each issue includes a thoughtful, uplifting message as a “message from the owner”. For example, a recent issue showed the Seven Wonders of the World through the eyes of a child: “to touch, to taste, to see, to hear, to run, to laugh, and to love!”, wrapping up with

A new issue of Business Forum, the February edition, will soon be ready. Newly redesigned and ready to make a strong impression, the sleek new Business Forum is designed with today’s business professional in mind. Adding New to Tried and True This issue features articles to help boost sales performance, increase customer retention, and provide a work-life balance with some great pieces on family and health including: What Do You Do When Business is Slow? Daddy-Daughter! Delight Your Customers Not to go unmentioned, the February Business Forum is also packed with some great regular features, including: Did You Know? Featured Print Product Book Review: Sound Business by Julian Treasure A New Approach to Business Better than ever, the February issue of Business Forum not only offers a new look, but is also packed with longer form articles that go deeper, cover more current issues, give useful advice, and most importantly, remind customers of the limitless printing possibilities that you provide. Show your clients that you understand their business needs, not just their printing needs. Become their partner by providing an excellent resource that is useful and always timely. Call us at (701) 241-9204 or (800) 736-0688 to get started, or

You know that warm, fuzzy feeling you get when others in the community start saying nice things about your company? That kind of advertising is priceless! How do you get ’em talking about you? Better yet, how do you help your print-buying customers get the community talking about them? Once you help your customers generate successful word-of-mouth marketing, you can bet they’ll be talking about you next! 5 Steps to Get ‘Em Talking Here’s a tip that will help your customers get the conversations going: Smart Companies Get People Talking. It’s the newest Marketing Tip to appear in the Ideas Collection on all websites from Marketing Ideas For Printers, and it covers the five Ts of successful word-of-mouth marketing: Talkers Topics Tools Taking Part Tracking Once you help your customers get started with their word-of-mouth marketing, you can bet they’ll be saying good things about you, too! For printers using websites from Marketing Ideas For Printers, this new tip is found in the Marketing Tips section of the Ideas Collection. Not using a website from Marketing Ideas For Printers? You can see the tip here on one of our demo websites. Or better yet, experience it for yourself by requesting your own personal demo website. START FREE DEMO

Who do your customers turn to for advice about which marketing pieces will get the most bang for their buck? You want your customers and prospects to rely on you for advice and guidance instantly. Providing expertise that will lead to more print projects is the ideal outcome, and we’ve just uploaded a new white paper to the websites provided by Marketing Ideas For Printers that can help you do just that. It’s All About the Content The best marketing pieces are all about great content, and what better content is there than successful case studies? A well-done case study proves the value of the products and services provided and is an absolute necessity in today’s marketing climate. Help your customers create amazing stories about their product or service with this new white paper. It will lead them to take advantage of your design and print services to spread the word about their success. Here’s a little excerpt from “Writing A Successful Case Study”: A great case study will target a particular business goal or industry with a highly-tailored solution. It will be focused down to a specific area or a specific type of customer. The key is to simplify the

Combine laughter with a great cup of coffee to create the perfect prescription for a long afternoon. Our fun, colorful Coffee Break newsletter is just what the doctor ordered to help your customers and prospects get back that pep in their step, and they’ll have you to thank for it. Espresso Yourself Create a strong, front-of-mind awareness about your printing firm using the proven selling tool of humor. If you have left direct mail because of a lack of creative resources and are looking for a fresh start, Coffee Break is the answer you were looking for. Stay Grounded Coffee Break has had a successful track record since 1989. We’re continuing to build on that success with the first issue of our new and improved Coffee Break (formerly known as Dingbat/Coffee Break). It will offer contemporary humor in full color, feature a top ten list of the month, and be the same great size you’ve come to know and love (8.5 x 14). Other features include a newly designed masthead, as well as an area for you to identify your printing firm and customize your message. The fact-a-day calendar on the backside has been expanded with additional writing space, and it’s laid out

Do your prospects and customers know what your capabilities are with print? Show them what you’ve got with the FastStart postcard and mailer package! FastStart gives your direct-mail marketing a jumpstart using a product-of-the-month type of marketing piece that promotes your most popular printed products at just the right time throughout the year. In November, get your customers thinking calendars. In April, how about some upcoming summer event posters? A Change For the Better If it’s been a while since you’ve taken a look at our FastStart postcard and mailer, you’re in for a pleasant surprise. With the January edition (available November 15, 2016), FastStart will feature a fresh, newly redesigned look. Subtle changes like eliminating the blockiness of the design for a more fluid, contemporary look and updating the product lineup to narrow in on the products you sell the most will give you the results you’re looking for in a quick and affordable direct-mail piece. Inspire a Visual Makeover The January 2017 issue of FastStart will inspire your customers to come to you to build a brand new look. The content will target your customers’ and prospects’ branding, and inspire them to get a visual makeover for the coming new year.

Our newest direct mail package, the January edition of Local Edge, helps your customers get out of the big-box mindset and thinking local. They Don’t Know What They’re Missing Our inaugural issue of Local Edge (available for download November 15) highlights what a print buyer is missing when they choose to purchase their printing from a large, global, faceless print company. What are they missing? Real people, a better quality product, personalized service, … the list goes on. So why would potential customers choose to give these up? The main reason print buyers decide to purchase from these big-box, cookie-cutter companies is to save money. But, is the savings really worth it? Especially when inferior quality fails to make that great first impression? It brings to mind that old saying, “you get what you pay for.” Why Local Matters Alex Gladu, in his article “Five Reasons Not to Shop at Big Box Stores” had this to say about the importance of local small businesses: Local Edge will highlight the key benefits of keeping business local and communicate to your customers and prospects that they don’t have to sacrifice quality for price. Also included in the Local Edge design is a

We’ve all been there. The photo that looked perfect when you took it looks a whole lot different when you’re ready to print it. And if you have been in that position, it’s not a big stretch to think that your customers have been in that position too. Now, armed with this new Tech Tip, you can restore faith in humanity and faith in photography! This newest Tech Tip, titled Spot, Heal, Clone: The Perfect Combination, now appears in the Ideas Collection on all websites provided by Marketing Ideas For Printers. With this tip, your website visitor will receive a good introduction to the power available in Photoshop’s Spot Healing Brush and Clone Stamp Tool. They’ll be digitally removing dirt and fixing cracks in walls in no time! Here’s how Spot, Heal, Clone: The Perfect Combination is presented on one of our public demo websites. If you feel like you’re missing out on great content like this, we invite you to experience it for yourself by requesting your own personal demo website. [sc name=”start demo button”]

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