Summer is the perfect time for your print buyers’ businesses to evaluate their systems, workflows, and marketing tools that keep operations moving efficiently. For you, that creates an opportunity to position print not just as promotional material, but as an essential business solution.
The July 2026 marketing lineup (available for download now) is built around one central theme: helping businesses stay organized, professional, and prepared for the busy second half of the year. From carbonless forms and operational print materials to engaging newsletters and website content, these campaigns help you start meaningful conversations.
Each package is professionally written, fully designed, and ready for you to customize, brand, and deploy.
Direct Mail For Printers Options
FastStart
This month’s FastStart campaign gives you a complete, ready-to-use way to promote one of the most practical print products businesses rely on every day: carbonless forms.
Built around the theme “Instant Copies for Busy Teams,” this multi-piece campaign (mailer + postcard) positions carbonless forms as operational tools that improve organization, reduce mistakes, and keep workflows moving smoothly.
Instead of waiting for print buyers to ask about forms, this campaign helps you proactively promote:
- Work orders and service call reports
- Estimates and quote forms
- Invoices and receipt sets
- Delivery confirmations and job checklists
- Custom-branded forms designed around real workflows
The messaging reinforces how professionally printed forms help businesses stay organized while presenting a polished, professional image. Built-in talking points around sequential numbering, duplicate copies, and workflow customization help elevate the conversation beyond “just forms.”
How FastStart helps you sell printing: It gives you a turnkey campaign to promote operational print products that businesses need year-round.
Simply brand it, send it, and start the conversation.
Coffee Break
Designed to keep your print shop consistently visible, Coffee Break is a lighthearted 8.5″ × 14″ newsletter-style direct mail piece that delivers humor, calendar content, trivia, and subtle print marketing messages in a format customers enjoy reading.
This edition features workplace humor, playful analogies, August 2026 calendar highlights, and patriotic-themed ad copy centered around reliability and dependable business forms.
Standout jokes include:
- “Most bald people still own a comb. They just can’t part with it.”
- “What do you call a fat psychic? A four-chin teller.”
- “I saw a guy at the beach yelling, ‘HELP, SHARK, HELP!’ I just laughed… I knew that shark wasn’t going to help him.”
The sidebar article, “Analogies That Should’ve Stayed in Study Hall,” adds extra personality and shareability, helping this piece stand out from traditional sales mail.
How Coffee Break helps you sell printing: It keeps your company name in front of customers month after month in a fun, memorable format that reinforces your role as a trusted print partner.
Local Edge
The July Local Edge postcard campaign focuses on one of the strongest selling points local printers have: dependable service backed by real business relationships.
Centered around “The Local Advantage,” this oversized postcard highlights custom carbonless forms as essential tools for keeping businesses organized and efficient.
Messaging like “Forms That Keep Your Business Moving” and “Built for Work. Backed by Local.” positions your print shop as more than a vendor. It reinforces your value as a responsive local partner who understands how customers actually work.
The campaign highlights:
- Sequential numbering
- Custom layouts
- Wraparound covers
- Fast reorders
- Service tickets, invoices, and work orders
- Reliable turnaround and local support
It also includes a strong “Did You Know?” statistic showing that 56% of small businesses still rely on printed documents and forms for daily operations.
How Local Edge helps you sell printing: It gives you a simple but highly effective way to reinforce the value of local service while promoting operational print products that businesses use every day.
National Direct Mail
This month’s National Direct Mail package is built around a highly practical and timely theme: helping businesses “Declare Independence from Paperwork Problems.”
This complete multicampaign includes a teaser envelope, postcard, foldover mailer, promotional email content, social media marketing content, and the best part… no zip code restrictions!
The messaging positions professionally printed carbonless forms as tools that improve workflow accuracy, reduce confusion, strengthen branding, and streamline operations.
Supporting email and social marketing assets help extend the campaign beyond direct mail while reinforcing a consistent operational efficiency theme across multiple channels.
How National Direct Mail helps you sell printing: This package gives you a fully developed campaign that positions print as a critical business operations tool — not just a marketing expense.
Brand it, send it, and help your customers simplify their systems while strengthening their brand.
Printer’s Press
This month’s Printer’s Press newsletter focuses on operational efficiency, workflow improvements, and dependable systems under the theme “Freedom Feels Better When Things Run Smoothly.”
This professionally written multi-page newsletter blends business insight with engaging lifestyle content customers will actually read and keep.
Inside, readers will find:
- A cover story focused on operational freedom and improving workflows
- A print-focused feature explaining how carbonless forms protect profits
- An advertorial outlining “6 Things Every Effective Form Should Include”
- An Owner Speaks article focused on strengthening business systems
- A “Print in Action” feature highlighting Coca-Cola’s personalized packaging campaign
- Travel, wellness, trivia, recipes, celebrity content, and summer-themed lifestyle features
Additional sections like Ben’s Friends, Guess the Year, Top Ten List, and Trivia provide variety that keeps readers engaged while subtly reinforcing the value of print throughout the issue.
How Printer’s Press helps you sell printing: This newsletter creates a consistent, relationship-building touchpoint that positions your print shop as both a business resource and a trusted marketing partner.
Use it to stay visible, build trust, and spark conversations around operational print solutions.
Ideas Collection (Website Content)
Type: Website Article (Marketing Tip)
Topic: Direct Mail Envelopes That Get Opened
Your website should support your sales efforts long after a customer leaves your office. That’s exactly what the Ideas Collection is designed to do. \
This month’s featured article focuses on one of the most overlooked parts of direct mail marketing: the envelope itself.
“Direct Mail Envelopes That Get Opened” explains how envelope design, teaser messaging, personalization, and branding directly influence open rates and campaign performance.
The article walks readers through creating relevance immediately, using personalization effectively, building trust through clean design, matching envelope messaging to the offer inside, and testing teaser copy, timing, and formatting for better results.
One especially valuable takeaway is the reminder that the envelope is part of the marketing strategy, not just packaging.
The larger value of the Ideas Collection goes beyond a single article. It gives printers like you:
- Fresh, professionally written website content every month
- An easy way to position themselves as marketing experts
- Helpful resources customers return to and share
- Website content that supports sales conversations year-round
How the Ideas Collection helps you sell printing: It transforms your website into an ongoing education and sales tool that reinforces the value of print marketing while helping customers make smarter marketing decisions.
The latest Ideas Collection tip is available to all website subscribers and MI4P WordPress Plugin users.
Add it to your site, share it with your customers, and position yourself as the print and marketing resource businesses trust.
Keep the Momentum Going
July’s lineup gives printers practical, business-focused marketing tools that help customers improve organization, strengthen branding, and operate more efficiently.
From carbonless forms and workflow-focused campaigns to engaging newsletters and educational website content, these pieces are designed to keep your print shop visible while creating meaningful sales conversations.
Want help choosing or launching your campaigns?
Reach out to talk strategy, fine-tune your messaging, and make print the hero of your June marketing.
Not seeing what you need? Explore Custom Marketing Services.
