There is a difference between intentions and being intentional. Our intentions will only take us so far—without action, they end on themselves. On the other hand, a commitment to intentionally promote your print shop can change your business’s trajectory. Consider the importance of a solid marketing plan and its impact on your bottom line. The marketing materials we provide are created with your success in mind. We’d love to work with you to select the right marketing for your print shop.
5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS
Coffee Break
Humor is a language everyone appreciates. The Coffee Break
newsletter increases awareness of your print shop through lighthearted, clean humor. With a common-interest calendar and just the right amount of promotional content, Coffee Break is an easy addition to your marketing efforts. Here are a few jokes found in this month’s newsletter:
- Fun fact: Australia’s biggest export is boomerangs. It’s also their biggest import.
- I recently built a model of Mount Everest. My son asked, “Is it to scale?” I replied, “No … it’s to look at.”
Take a look at Coffee Break and consider all the ways it can benefit your print shop!
FastStart
As a print shop, you offer products and services that can benefit your customers. The FastStart mailer and postcard provide a glimpse at how a specific product or service can make a difference. Here is a sample of this month’s marketing message:
Time is a fleeting, precious commodity. Help your customers and clients make the most of it with calendars that help them stay organized and serve as a daily reminder of your company.
With content that encourages your customers to think about how the products and services your print shop offers can be used to increase sales, the simplicity of printing and mailing the FastStart mailer and postcard is an easy marketing choice.
Local Edge
With an emphasis on relationships, the Local Edge postcard is a powerful marketing tool for reminding your customers you are on their team. As their local print expert, you have the knowledge and abilities to help them look good on paper—so why not let them know? Here’s a look at this month’s encouraging content:
After the busyness of summer, people are ready to slow down into autumn rhythms and appreciate the small touches, such as personalized mail. Monthly printed mailers, from newsletters to postcards, are an impactful and meaningful way to reach out.
Intentionally mailing this monthly postcard is simple and effective. We would love to help you add it to your marketing plan!
National Direct Mail
One of the best ways to influence your customers’ purchasing decisions is by simply providing them with enough information. The National Direct Mail postcard and mailer combine facts about the power of print with real-life ways to use print in your business. Here’s a look at this month’s content about personalized cards:
In today’s digitally dominated world, personalized print offers a tangible, memorable way to connect. Opting for customized cards is not just about reaching people but about making a lasting impression.
National Direct Mail makes sure your customers are informed about the print products and services you provide while encouraging them to consider the impact they can have on their own customers. It’s a solid marketing solution.
Printer’s Press
If one of the goals of marketing is to engage your audience, then the Printer’s Press newsletter is an ideal option. With four pages of unique, interesting content covering travel, health, and print-related topics, it offers something for everyone. This month’s articles include:
- Step Confidently into Fall
- Custom Printing Makes a Difference
- Bountiful Fall Produce
Add the Printer’s Press newsletter to your marketing plan to give your customers something to anticipate each month you can be proud to send. We’d love to help you get started!
DOWNLOAD OF THE MONTH CLUB
The August download from the Download of the Month Club is a Social Media Cheat Sheet rack card. It features engaging content ideas on the front and highlights how social media and print work together on the back.
If you struggle knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut.
With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral.
NEW ONLINE MARKETING CONTENT THIS MONTH
Make Your Print Marketing Stand Out with Demonstrations
The latest Ideas Collection tip, available to all website subscribers and MI4P WordPress Plugin users, offers insights on recording and saving color values to create a cohesive and visually appealing print design.
A demonstration is a practical exhibition of how a product or service functions.
It visually and tangibly showcases your product’s benefits and features, making it easier for potential customers to understand its value. Demonstrations prove how your product works, which can significantly enhance credibility and trust.
This method is particularly effective in business-to-business (B2B) advertising, where buyers must see clear evidence of a product’s performance before making a purchase decision.
Want more? Continue reading “Make Your Print Marketing Stand Out with Demonstrations.”
P.S. Promote your tip and sell even more printing with the Ideas Collection email marketing template included in the all-new Email Marketing For Printers subscription. Check it out today!
Harvest Success This Fall with Strategic Print Shop Marketing
By strategically utilizing direct mail for printers, you can effectively engage your audience, build relationships, and showcase the value of your products and services. These intentional marketing approaches are designed to elevate your brand and drive business growth.
We are here to assist you in selecting the best marketing strategies that align with your goals, ensuring your print shop thrives in a competitive market. Contact us today at (701) 241-9204 or download samples below to get started!
