Becoming a Marketing Leader: A Journey for You and Your Print Buyers

Getting out of your comfort zone is tough—whether it’s in life or business. But here’s the thing: sticking with the same old, same old, won’t help you grow your print shop. If you want to lead your clients and help them succeed, you’ve got to dive into the world of marketing yourself first.

Embrace Change: Your Print Shop Deserves It

We get it—learning new marketing strategies can feel overwhelming, especially when printing operations or management is your main focus.

But think of it like this: every time you stretch yourself to try something new, like mastering social media or email marketing, you’re not just improving your business—you’re setting an example for your print buyers. They’re watching you, and when they see you succeed, they’ll trust you to guide them too.

Show Them How It’s Done: Be the Example

Social media might seem like a whole other world, but by embracing it yourself, you can show your clients how powerful it can be.

Imagine how confident they’ll feel when you say, “Here’s what worked for me, and it can work for you too.” Whether it’s Instagram, Facebook, or LinkedIn, by sharing your journey, you lead by example.

Email Marketing: Don’t Just Talk About It, Do It

Email marketing is one of those tools that every business talks about but few truly master.

Why not be the one who does? Crafting campaigns that show off your own printed products gives you the perfect opportunity to experiment and then share those insights with your clients. They’ll appreciate your hands-on experience, and you’ll strengthen your bond with them.

Be Brave: Try AI and Lead the Way

AI sounds futuristic, but it’s here to stay, and it can transform how you—and your print buyers—do business. If you dive in and try it yourself, you can confidently show your clients the ropes. They’ll see you as a forward-thinking leader, and that’s a great position to be in.

> Check out the all-new AI For Printers training available now!

Your Website: Make It a Showcase

Your website is more than just a place for clients to find you. It’s a powerful tool to show off what you can do.

By optimizing it and sharing valuable content, you’re leading by example, showing your print buyers how they can do the same. And when they see your success, they’ll want to follow suit.

Be Their Guide: Share What You’ve Learned

Your print buyers need someone to guide them through the maze of marketing—and who better than you?

When you take the time to learn and apply these strategies yourself, you’re not just talking the talk; you’re walking the walk. Share your experiences, your wins, and even your missteps. Your honesty will make you an invaluable resource to your clients.

Team Up and Thrive

You don’t have to go it alone.

Partnering with marketing experts or tools can help you—and your clients—thrive. When you collaborate with others, you expand your offerings and create stronger relationships with your clients. They’ll see you as a well-rounded leader who’s invested in their success.

Take the Lead: Your Journey Starts Now

Becoming a marketing leader in print means taking risks, trying new things, and stepping out of your comfort zone. But as you do, you’ll not only grow your own business—you’ll also inspire your clients to do the same. It’s a journey worth taking, and it starts with you.