Customer Service Archives - Marketing, content, & technology to help printers sell more printing

Every business owner knows that customer service is critical to staying competitive. But what about communicating expectations? Do you ensure your print buyers know what to expect when doing business with you? Recently, I received an email in response to an order placed by someone in our organization. It impressed me so much that I printed it out and shared

The size of your print business is not a predictor of its success. In fact, there’s really only one thing that will help you know how successful you’ll be — your customers! Think about it: Whether it’s a large business like Google or Amazon or a much smaller, local mom and pop shop, customers are the one aspect that tie

Recently, I was having a conversation with a fellow print shop owner, and the topic of customer service came up. I mentioned that I thought customer service was more important than it ever has been in my 30-year career in the printing industry. He disagreed. “As long as I deliver a quality product in a timely manner everything works out