Marketing Ideas For Printers Archives - Page 3 of 40 - Marketing, content, & technology to help printers sell more printing

When the flash of digital marketing often outshines the steady glow of substantial content, it’s easy for print businesses to fall into the trap of chasing clicks over creating connections. But let’s get one thing straight: attention without retention is the marketing equivalent of a mirage—enticing from afar but ultimately leaving your print buyers parched for real value. The Seduction of the Spotlight for Printers In your quest to cut through the noise, you might prioritize the allure of attention-grabbing tactics. And why not? The initial rush of a spike in website traffic or a flurry of social media engagement is intoxicating. But here’s the rub: if all you offer is the marketing equivalent of a fireworks display—spectacular yet fleeting—you miss the opportunity to truly engage with your audience beyond the initial “oohs” and “ahhs.” Remember: Attraction Is Just the Beginning Focus not just on drawing your print buyers in but on what happens next. Your marketing should be a beacon, not a flashbang grenade. The Overlooked Middle Child: The Consideration Stage Much like a middle child vying for attention among siblings, the consideration stage of the buyer’s journey often gets overshadowed by its flashier counterpart, awareness, and the eagerly

Sustainability. It’s a big word communicating a concept that’s sometimes a bit fuzzy. Sustainability, derived from the Latin word sustinere, is to maintain, support, uphold, or endure over a long period of time. Originally, sustainability referred primarily to the environment – to using resources wisely so that people in the future could rely on them long term. Today this word involves the balance of environmental, social, and economic factors. The question every generation must answer is this: How can we meet the needs of the present without compromising the future? And – in a society that’s increasingly aware of our need to care for this physical world – how does the print industry answer that question? How to Highlight Your Commitment to Sustainable Printing Sustainability is a hot topic in many industries, and professional printing is no exception. While traditional printing practices have involved resource-intensive processes, our industry becomes more nimble and environmentally conscious each year. Green printing practices reduce waste and conserve resources while simultaneously minimizing carbon emissions. Want to put some of these options into practice or weave this information into your marketing? Here are four “green” tools at our fingertips and some corresponding statistics you can use

Welcome back to another edition of Sell More Printing, where we explore real-world sales and marketing strategies that you, as a printer, can adapt to boost your business. This month we’ll explore how to sell more printing by owning a category that’s unique to you. Create Your Unique Category Creating a unique category can be as simple as combining two common items in a way that no one ever thought of before. Last month, I shared how Just Add Ice brilliantly combined ice cubes with the task of watering plants, establishing themselves as the go-to source for easy-to-maintain plants. When I’m ready to ship a Money Tree as a gift, you can bet there’s only one place I’ll go! Here’s another example that’s a little more unusual. Ladies, please accept my apologies in advance: I’d like to think that all men wash their hands after going to the bathroom. What would happen, though, if someone combined a urinal and a sink? Hygiene improves, and a new category is created with the urinal sink! How This Helps You Sell More Printing You can sell more printing when you create your very own category. Owning a unique category means you not only

The growth and renewal that happens each Spring reminds us that there’s so much opportunity for boosting sales and revitalizing customer relationships. Our diverse marketing content for printers offers a variety of ways for you to do just that. Why not incorporate something fresh into your marketing lineup? We’d love to partner with you to make this the best Spring season for your print shop! DOWNLOAD OF THE MONTH CLUB The February download from the Download of the Month Club is an invitation you can brand and send to corporate clients, inviting them to an exclusive behind-the-scenes tour of your print shop. Strong business relationships are built on trust and collaboration, and this invitation is an opportunity to reinforce your commitment to delivering excellent results and personalized service! If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral. For only $9.99 a month, you can

“A beautiful lady dressed in shining blue appeared. She raised her wand and said: ‘Wake, Pinocchio! Good Geppetto needs a son!’ ‘I can move!’ cried Pinocchio. ‘I’m a real boy!’ “‘No,’ the Blue Fairy said sadly. ‘You have life, but to become a real boy, you must prove yourself brave, truthful, and unselfish.’” There’s just nothing like that infamous magic wand. The magic wand sparkles as an eleventh-hour blessing from Cinderella’s Fairy Godmother, as Glinda’s glimmer of grace in Oz, and as destiny personified when the wand “chooses” Harry Potter to be the unexpected hero. Magic wands echo through literature as the muted cry of every road-weary soul. “If only . . .” we sigh, “there was an easier way.” With a Wave of the Wand If you had a magic wand – even just for a day – would you use it? Wouldn’t EVERYONE? Well, of course! Just poke the words “Life Hack” into a YouTube or Google search, and you’ll be pummeled by thousands of results. Why? Because life hacks are all about eliminating humanity’s manifold frustrations in simple and deliciously clever ways. Fast and easy? Um . . . yes, please! If you’re like the average American

Welcome back to another edition of Sell More Printing, where we explore real-world sales and marketing strategies that you, as a printer, can adapt to boost your business. This month, we’re tackling a topic close to home – my own klutzy coffee mishap and how it can be adapted to create a recurring revenue stream for you. Cleaning up Spilled Coffee with a Subscription Picture my not-so-graceful departure on a recent family road trip. My poorly secured cup of coffee led to an unfortunate spill on my iPhone. The panicked moments that followed, marked by a “Liquid Detected” warning, led me to an impromptu subscription to iCloud+. I hastily subscribed to iCloud+ before we drove away, and this subscription allowed me to back up my iPhone on the go. My hope? Salvage my data before the coffee-induced demise of my phone. How This Helps You Sell More Printing In my chaotic coffee episode, iCloud+ became my data lifeline. That got me thinking, as a printer, you can consider something similar for your printing business – offering a File Storage subscription akin to iCloud+. Offering this service as a subscription not only secures your clients’ precious files but also provides a

The marketing your print shop produces matters to your bottom line. Not only that, it also matters to the relationships you maintain with your customers. Make sure the printed direct-mail marketing you are producing and distributing sends the right message: that you are a print shop that can be trusted. Our lineup of marketing materials are designed to be an important asset to your marketing plan. DOWNLOAD OF THE MONTH CLUB The January download from the Download of the Month Club is a Common Sticker Sizes cheatsheet that you can brand and hand out to your clients, keep at your front counter, or include in completed jobs. Featuring size common sizes, shapes, and helpful diagrams, it’s a helpful tool to help your sticker sales soar! If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral. For only $9.99 a month, you can grow your business

If you were given a magic formula for reducing stress and accelerating future success, would you use it? Many people set future business goals based on something they “wish” would happen instead of giving thought to what caused tension or breakthrough in previous years. As you map a fresh course in the new year, new research from the Harvard Business School shows that taking time to reflect is essential. Productivity Hack For Printers: How Reflection Aids Performance In Learning by Thinking: How Reflection Aids Performance, working paper authors Francesca Gino and Gary Pasino demonstrate how reviewing past performance helps people operate more effectively in the future. Through a series of experiments, researchers tested the theory that work outputs would improve when participants added reflective processing to their workflow. One study, based at a tech support call center, divided workers into three groups: a control group, a reflection group, and a reflection plus sharing group. As groups were trained on a specific customer account, each received the same technical training but with a few key differences. While control group employees worked a standard full day, in the reflection group, workers spent the last 15 minutes of each day writing and reflecting

While it can be challenging for print owners to keep up with the ever-changing landscape of technology and print buyer behavior, one thing remains constant – the importance of a strong online presence. Having a website for your print business is crucial in order to attract new customers and retain existing ones. Looking to level up your online presence and provide your print buyers with an exceptional experience? It’s all about the base! Your print website base. Start with the foundation of your website and build up from there. If you want a great print website, it needs to have a few essential features. User-Friendly Interface: Make sure your website is easy to navigate and visually appealing. Your print buyers should be able to find what they need quickly and effortlessly. Clean, intuitive design and clear navigation menus can significantly enhance the user experience. Seamless Ordering Process: Streamline the ordering process by integrating a user-friendly online ordering system. This will save you and your customers time, resulting in a smoother experience for everyone. Consider incorporating features such as saved order history, easy reordering, and secure payment options to make the process even more convenient. Comprehensive Product Information: Provide detailed and

Each month’s Sell More Printing feature aims to highlight the exceptional sales and marketing efforts of others so you can adapt them to help you sell more printing. Last month, we explored a unique way to strengthen relationships with high-value clients by sending a physical Money Tree plant to symbolize mutual growth and your commitment to their success. Let’s take this concept one step further with two simple ice cubes! Watering the Money Tree with Ice If you followed the QR code from last month’s article to the ongoing conversation on LinkedIn, you know that our preferred vendor for the Money Tree is a company called Just Add Ice. It’s a clever name, but what does it mean? Well, when you order a Money Tree from Just Add Ice, it comes with a tag in the plant’s soil with clear and concise instructions: It’s a visual reminder that’s hard to miss, making the care process foolproof. Make it Easy and Memorable What could be easier than watering with ice cubes? But Just Add Ice doesn’t stop there. They go the extra mile to ensure that customers never forget to water their Money Trees by offering to send them friendly email

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