5 “Magical” Strategies to Make Your Print Selling Dreams Come True

“A beautiful lady dressed in shining blue appeared. She raised her wand and said: ‘Wake, Pinocchio! Good Geppetto needs a son!’

 ‘I can move!’ cried Pinocchio. ‘I’m a real boy!’

 “‘No,’ the Blue Fairy said sadly. ‘You have life, but to become a real boy, you must prove yourself brave, truthful, and unselfish.’”

There’s just nothing like that infamous magic wand.

The magic wand sparkles as an eleventh-hour blessing from Cinderella’s Fairy Godmother, as Glinda’s glimmer of grace in Oz, and as destiny personified when the wand “chooses” Harry Potter to be the unexpected hero.

Magic wands echo through literature as the muted cry of every road-weary soul. “If only . . .” we sigh, “there was an easier way.”

With a Wave of the Wand

If you had a magic wand – even just for a day – would you use it?

Wouldn’t EVERYONE? Well, of course! Just poke the words “Life Hack” into a YouTube or Google search, and you’ll be pummeled by thousands of results. Why? Because life hacks are all about eliminating humanity’s manifold frustrations in simple and deliciously clever ways.

Fast and easy? Um . . . yes, please!

If you’re like the average American worker, you’ll spend nearly 2,080 hours working this year. Wouldn’t you like to wave a magic wand over that reality and get a few of those hours back? If you’re a printer – and you want to sell more printing – you can!

Enter five fantastic print marketing tools that can simplify your life while putting cash in your accounts.

1. Custom Marketing Services

Looking for tailor-made marketing options with a rapid turnaround time?

Whether you’re enhancing your own marketing presence or creating personalized pieces for your clients, the Marketing Ideas for Printers team will supply you with copywriting, graphics, email drip campaigns, social media, and more. Just define the project parameters, contact us for a free estimate, and plan to receive your final product 3-4 weeks after the details are finalized.

Generate leads, enhance customer service, and drive more coverage for your business!

2. “Tip of the Week” Videos

Sometimes, a drained battery just needs a quick spark of life.

Like a jumpstart for your car, our online “Tip of the Week” resources can generate new creative power in your printing business. Covering topics like Leveraging Loyalty, Unique Selling Propositions, and Effective Emails, you can find over 50 of these three-minute videos here.

And did we mention? They’re all FREE.

3. PreFlight Pro

What if your print buyers could easily spot and correct their own mistakes without your help? Or if they did need extra help, you could charge them for it?

PreFlight Pro provides instant reviews of every PDF file uploaded to your website, with component checks on image resolution, font embedding, and bleeds. The moment your print buyers upload their files, the Advanced File Check begins to ensure a flawless final product. Print buyers fix errors and sign off at the click of a button, and extra questions can be rerouted to you if extra billable help is needed.

No more contacting prepress just to check PDF files for printing because PreFlight Pro is your no-fail instant solution. Simplicity for everyone . . . no expert required.

4. Download of the Month Club

You know you should promote your print business more, but when the days fly by fast, good intentions become missed opportunities.

Ready for a self-promotion shortcut? Check out the Download of the Month Club!

With new, ready-to-print files provided to you monthly, you’ll always have fresh marketing at your fingertips (and in your inbox) for just $9.99 per month! These timeless pieces can be kept forever and recycled for future use with no restrictions. Use all artwork, text, and files for print, email, web, social media, or any place you want to promote your business.

Including a full product spectrum of items like brochures, thank you cards, company sell sheets, posters, product highlight bookmarks, and more, you’ll always be resourced and ready to shine the spotlight on your business.

5. Email Marketing for Printers

Sometimes, we’re so busy answering emails we don’t have time to send our own proactive marketing messages.

But if you’re not marketing online, you’re leaving profit on the table. Did you know . . .

• 73% of businesses use email as their primary source of communication
• Email is the leading way American consumers discover coupons from brands
• 50% of people buy from marketing emails at least once per month?

Email marketing really works, so now is the time to get started! Our Email Marketing Solution makes it easy for you to build campaigns, create sign-up forms, and choose from print-specific content that makes growing your contact list a breeze. Perks include:

• A free print-focused landing page
• Email personalization
• Drag-and-drop design features
• Helpful training for automating campaigns
• List segmenting and A/B testing
• And much more!

Connect more. Sell more. It really is that easy.

The Wand + Your Will = A Winning Story

Every good tale has a “moral of the story,” and it’s time to put a bow on this one. Here’s the unifying theme: there is an easier way.

Streamline your business with marketing tools that will accelerate your sales goals while removing stress from your schedule. But that takes one thing – a DECISION. Like Pinocchio’s journey, you may find the best outcome takes more than a magic wand – it takes a change of direction and the tenacity to follow through.

Ready to try something different? We’re here to help. Contact us today!