Content For Printers that Creates Connection

The marketing your print shop produces matters to your bottom line. Not only that, it also matters to the relationships you maintain with your customers.

Make sure the printed direct-mail marketing you are producing and distributing sends the right message: that you are a print shop that can be trusted. Our lineup of marketing materials are designed to be an important asset to your marketing plan.

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5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS

Coffee Break

If one goal of marketing is to connect with your customers, the Coffee Break newsletter is the ideal way to make it happen. Its lighthearted design and content are bound to put a smile on your customers’ faces. Here is a sample of the humor this month:

• My doctor told me to eat more Taco Bell. Well, he actually said “less McDonald’s,” but I’m pretty sure I know what he meant.
• I started out with nothing … And I still have most of it.

It really doesn’t get much simpler to reach your customers than printing and mailing the Coffee Break newsletter. It’s a piece your print shop will be proud to send, and your customers will look forward to receiving.

FastStart

The FastStart postcard or mailer reminds your customers and informs your prospects that you are a print shop that is dedicated to helping them succeed! It’s marketing that encourages them to partner with a local, professional print expert—that’s you!—to consider the impact their own marketing can have on their customers. Here’s an excerpt from this month’s mailer:

Our dedicated team is committed to helping you reach your goals and achieve outstanding results. Experience the power of creative solutions and unlock your business’s full potential.

Print marketing is an important part of any company’s overall marketing plan, and you want your customers to think of you when they are looking for quality print marketing. FastStart is a powerful way to nudge them in your direction.

Local Edge

Having trusted partners in your corner makes a huge impact on your company’s success. The same is true for your customers—and the Local Edge mailer or postcard puts your company front of mind when they need someone they can trust. This month’s Local Edge includes this content:

The lure of the big city and even bigger corporations can be hard to ignore, but where is the personal touch? Partnering with your local print marketing experts brings creativity, ingenuity, and a customer-focused approach unlike any other option for your marketing needs.

Make sure your customers think of you first when they need printing by adding the Local Edge postcard to your own marketing plan.

National Direct Mail

It’s essential for your customers to know all about the products and services your print shop offers. National Direct Mail exists to get the word out—in style! This well-designed, informative mailer or postcard marketing piece is the answer to making sure your customers know everything you have to offer. Here’s a sample of this month’s marketing message:

Booklets and catalogs have the advantage of being kept in homes and offices for extended periods. They are a physical representation of your brand, consistently reminding customers of your products or services.

National Direct Mail is an impressive direct-mail piece that ensures your customers are well-informed and ready to make print-purchasing decisions.

Printer’s Press

When it comes to connecting with your customers, the Printer’s Press newsletter is a definite crowd-pleaser. With articles and other features that will entertain, along with marketing content that is sure to strengthen your relationship with your customers.

This month’s articles include:

• How to Make the Most of Curbside Pickup
• “Shoulder Season” Travel
• Get Strong with Isometric Exercises

Mailing something your customers anticipate each month keeps your connection strong and ensures they will think of you when they need printing.

NEW ONLINE MARKETING CONTENT THIS MONTH

Maximum Impact: Is it Best to Send a Postcard or a Letter?

The latest Ideas Collection tip, available to all website subscribers and MI4P WordPress Plugin users, helps your print buyers decide between more visual or more verbal print materials.

You’ve solidified your concept. A campaign takes shape. Now, the daunting question: What kind of print medium should you use?

In many cases, concepts will dictate choices, and the key consideration is this: what is the most convincing way to share these ideas?

Choosing Between More Visual and More Verbal

Communication shared through print happens in two formats:

1. Visually-led ideas: Visual ideas demand brevity, and by definition, postcards always have few words.

2. Copy-led ideas: Copy-led ads (like letters) are word-dominant, often showcasing complex or serious ideas.

Want more? Continue reading Maximum Impact: Is it Best to Send a Postcard or a Letter?”

P.S. Promote your tip and sell even more printing with the Ideas Collection email marketing template, included free within the all-new Email Marketing For Printers subscription. Check it out today!

Creating Lifelong Brand Advocates

Also new this month is the latest white paper, “Creating Lifelong Brand Advocates.”

These sales and marketing white papers are your secret weapon to selling more printing by:

• Positioning you as a sales and marketing expert
• Providing valuable content on your website, giving potential buyers reasons to come back and learn more
• Offering ideas and showcasing results on how print helps businesses succeed.

Add sales and marketing white papers to your website lineup as just another way to help you sell more printing!

Content For Printers = More Print Sales

Whether website or direct mail content, these items are more than just words.

Content creates connection, which leads to relationships, which leads to trust, which leads to lifelong print partnerships with YOU! Don’t miss these opportunities to start building connections with your print buyers today!