The Good News About the Environmental Impact of Print

Sustainability. It’s a big word communicating a concept that’s sometimes a bit fuzzy. Sustainability, derived from the Latin word sustinere, is to maintain, support, uphold, or endure over a long period of time. Originally, sustainability referred primarily to the environment – to using resources wisely so that people in the future could rely on them long term. Today this word involves the balance of environmental, social, and economic factors. The question every generation must answer is this: How can we meet the needs of the present without compromising the future? And – in a society that’s increasingly aware of our need to care for this physical world – how does the print industry answer that question?  How to Highlight Your Commitment to Sustainable Printing Sustainability is a hot topic in many industries, and professional printing is no exception. While traditional printing practices have involved resource-intensive processes, our industry becomes more nimble and environmentally conscious each year. Green printing practices reduce waste and conserve resources while simultaneously minimizing carbon emissions. Want to put some of these options into practice or weave this information into your marketing? Here are four “green” tools at our fingertips and some corresponding statistics you can use

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