Local Edge Archives - Page 3 of 4 - Marketing, content, & technology to help printers sell more printing

Local Edge, EDDM, Direct Mail, A Grand Entrance, Marketing Ideas For Printers

First impressions count. In 2013, Hanover University researchers Friedrich Platz and Reinhard Kopiez analyzed the importance of a strong start by observing audience reactions to the stage entrances of classical violinists. Participants were asked to rate musical performances from the moment a musician appeared. Surprisingly, viewers said early cues like wardrobe or appearance were not as essential as the eye

Local Edge, Direct Mail, Marketing Ideas For Printers

In construction and contracting work, there is a customer service phrase that goes something like this. “You can have it done fast, cheap, or good, but you can only pick two of those three.” Some refer to this as the project management triangle. Balancing quick labor, fair costs, and great craftsmanship is a challenging task. Committed to Their Success Perhaps

Local Edge, Marketing Ideas For Printers, Direct Mail

In The Sound of Music, the iconic Rodgers and Hammerstein musical, Maria sings of the things she focuses on when times are tough. “Raindrops on roses and whiskers on kittens, bright copper kettles and warm woolen mittens, brown paper packages tied up with string, these are a few of my favorite things.” From schnitzel to snowflakes, Maria finds that simple,

Direct Mail, Local Edge, Marketing Ideas For Printers

“We don’t accomplish anything in this world alone… whatever happens is the result of the whole tapestry of one’s life and all the weavings of individual threads from one to another that creates something.” ~ Supreme Court Justice Sandra Day O’Connor Connections have power. While we intrinsically understand the importance of relationships, now there’s data to confirm it. Research shows

Local Edge, Direct Mail, Marketing Ideas For Printers, Sluggish or Just Plain Stuck

What slows you down? Maybe it’s fatigue, interruptions, or project delays. Sometimes we’re hindered by inefficiency, lack of vision, or proper self-management. And of course, who hasn’t had the occasional sick day, sick week, or unforeseen crisis? Relationships Bring Results! Relationships are essential for well-being, and your customers (and prospects!) are looking to you for encouragement. Local Edge, our direct

When Time Doesn’t Fly, Marketing Ideas For Printers, Local Edge, Direct Mail

Time flies . . . except when it doesn’t. In our multi-tasking, WiFi world, every stalled moment seems accentuated. Inconvenient holdups cause us near physical pain. And perhaps they should! Did you know that in the course of one year, an average adult will spend four and a half days waiting? Over a lifetime this totals nearly a full year delayed

Rebuilding Community Through Vibrant Local Businesses, Marketing Ideas For Printers, Direct Mail, Local Edge

In her book, The Death and Life of Great American Cities, Jane Jacobs writes about the relationship of locally owned businesses and community. Here’s what she observes about the power of small, daily interactions: (Community) “grows…out of people stopping by…, getting advice from the grower and giving advice to the newsstand man, comparing opinions with other customers at the baker

Direct Mail, Local Edge, Marketing Ideas For Printers, Where Corners are Never Cut

On February 6, 2016, the city of Tainan, Taiwan, was slammed with a magnitude 6.4 earthquake (and sixty-eight aftershocks!). A day later, examinations of a toppled 17-story high-rise apartment building showed horrific structural problems including pillars reinforced with Styrofoam and empty tin cans. Similar quality control issues were exposed in Japan when seven massive hotels were forced to close after

Direct Mail, Tips, Marketing Ideas For Printers, 8 Tips to Make Your Direct Mail Marketing Your Own

The direct mail packages from Marketing Ideas For Printers couldn’t be easier! Each month we send you a link for a press-ready file of the text and artwork, two months ahead of publication. You drop in your logo and contact information, print, and mail to customers or prospects within your exclusive ZIP code(s), offering you the ability to produce consistent, reliable,

Marketing Ideas For Printers, Double Color Management: An Extraterrestrial Experience, Tip

Seeing the world through rose-colored glasses sounds like a good thing, right? It sure can be, except in print. When your printed images start taking on an extraterrestrial hue, it’s time to take the glasses off and see where this mystical glow is coming from. Recently, one of our customers experienced a rather “rosy” view of the images in our Direct

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