First impressions count. In 2013, Hanover University researchers Friedrich Platz and Reinhard Kopiez analyzed the importance of a strong start by observing audience reactions to the stage entrances of classical violinists. Participants were asked to rate musical performances from the moment a musician appeared. Surprisingly, viewers said early cues like wardrobe or appearance were not as essential as the eye contact, stride, and the overall confidence a musician displayed when walking onstage. First impressions directly impacted overall rating a musician received; viewers who enjoyed a musician’s entrance believed the entire performance was of much higher quality!
Are you looking to make an exceptional entrance with your marketing this year? To help you do that, we’ve added an Every Door Direct Mail file to our Local Edge package. That means your Local Edge subscription includes not only the regular 8.5″ x 5.5″ postcard you’re used to seeing, but you’ll also see a new 9″ x 6.5″ postcard to meet your EDDM needs.
Also, in 2018, the Local Edge monthly postcard will rotate through four themes:
Each “advantage” theme has its own look, giving your clients a thoughtful, persuasive snapshot of the personal service, professional ability, and high-quality work that can only come through local printing. Here’s a preview from the January 2018 “Creative Advantage” postcard:
Looking for a grand entrance to a noteworthy new year? Our skilled design team will ensure your message shines forth in a bold, brilliant, matchless style! Whether it’s unique or downright unconventional, local printing opens up a wealth of creative options, tailoring each project to the exact format, quantity, or custom design you need. Here at home, the creative advantage is always yours.
January brings a natural reset, so get them thinking about the creative, memorable, energizing options you can bring. Ready to try? Contact us today at (701) 241-9204 or (800) 736-0688 or click below to download a sample.