Local Edge, Direct Mail, Marketing Ideas For Printers, Why Craftsmanship Matters

Today’s generation is manifesting hunger for the authentic – whether it’s eating organic, supporting small business, or celebrating spectacular artistry. A desire for craftsmanship is at the forefront – an appreciation of the highest standards and those who’ve spent a lifetime cultivating them. Carhartt (clothing & outdoor gear) specifically termed the call to craftsmanship as a “rebuilding” of a nation,


Here in Fargo, North Dakota, we have a physical construction challenge. Our city is founded in the central basin of what was formerly a glacial lake. Our clay-rich sediments are capable of absorbing large volumes of water, compromising foundations and weakening the base of every structure in the city. High-rises are a rarity because every high-load construct (water towers, skywalks,


Exciting news! The February 2017 edition of Local Edge, our latest direct mail marketing system, is in production today. This month we focus on a simple truth: Local printing yields results you can trust. Local Edge helps overcome a huge advertising challenge – competing with big box printers and prioritizing a consistent, compelling message that penetrates your local community. Our


Our newest direct mail package, the January edition of Local Edge, helps your customers get out of the big-box mindset and thinking local. They Don’t Know What They’re Missing Our inaugural issue of Local Edge (available for download November 15) highlights what a print buyer is missing when they choose to purchase their printing from a large, global, faceless print


Proclaiming the many benefits of doing business with a local printer will be the theme of our new Direct Mail For Printers postcard offering. We are proud to announce the introduction of….wait for it…Local Edge! Hooray! Have you been waiting for an opportunity to showcase the benefits of keeping things local and working with a local printer, but just haven’t


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