Why do you instinctively tap the brake when you spy a state trooper ahead? For that matter, why do people litter more in dark theaters than other public places or why does a teacher’s absence make students more likely to cheat? The idea is simple: People who believe they’re being watched behave better than those who know they are not.


Did you know . . . That first-generation computers (1940s) used “vacuum tubes” for circuitry, taking a whole room to house and a fortune to run? That the advent of microprocessors (20 years later) positioned all computer components into a single chip, allowing what once filled one room to fit into the palm of one hand? That smartwatches can track


A is for Awesome When they started working on an internet search engine in 1998, Stanford students Sergey Brin and Larry Page had no clue how enduring their influence would be. Initially, Google struggled to generate revenue without compromising search results. Today, through creative ad placement and strategic purchases of companies like YouTube, Google has grown its footprint to nearly


The Flavor They’ll Love Do you have a childhood memory of a favorite pizza parlor, ice cream shop, or local bakery? Did you grow up with neighborhood watermelon festivals, community picnics, or a beloved shopkeeper that you could always count on for help? Whether you’re from a small or large city background, many of us lament the loss of community


The Sun Made Me Do It! When a cold front sweeps through, are you overcome by an itch to hop in the nearest coffee drive-through? When summer heat swells, do you have an irrepressible urge to fill your cart with fudge pops? Science may be on your side. Economist Meghan Busse and her team studied the impact of weather on


Have you ever seen pictures of a boxing kangaroo? This image, a national symbol of Australia, originated from the kangaroo’s defensive position of holding a predator in its forearms arms while pummeling it with its feet. A group of boxing kangaroos was even shipped to Chicago to box men in rings for the World Fair in 1893! Recent research shows


A Brilliant Start to a Lasting Legacy Conference organizers work hard to stage successful events, helping worldwide professionals network in meaningful ways, with long-lasting benefits. One international conference intentionally introduced certain attendees online before their event. But there was a problem. How would this cohort take their connection offline in a sea of 8,000+ people? Perhaps a simple, visible strategy


With the school year in full swing, maybe you’ve heard the patter of feet on your landing, the persistent knock of young entrepreneurs, or the shaky pitch of a not-so-smooth salesperson. Perhaps you’ve been offered Thin Mints from the Girl Scouts, Christmas wreaths from the school, coupon books from the dance studio, or pizzas from the baseball team. What is


Often we are brimming with affection and adoration for those we hold dear. They say love is an action, so here’s your chance to SHINE. What’s the perfect way to communicate passion? A surprise getaway? A romantic dinner for two? An original piece of art? Or maybe you can keep it simple. Perhaps an e-valentine will do? (Crickets chirping….) Absolutely


Local Edge, EDDM, Direct Mail, A Grand Entrance, Marketing Ideas For Printers

First impressions count. In 2013, Hanover University researchers Friedrich Platz and Reinhard Kopiez analyzed the importance of a strong start by observing audience reactions to the stage entrances of classical violinists. Participants were asked to rate musical performances from the moment a musician appeared. Surprisingly, viewers said early cues like wardrobe or appearance were not as essential as the eye


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