Local Edge Archives - Page 2 of 4 - Marketing, content, & technology to help printers sell more printing

Show your business some love with all-new content! What goes around comes around! Plant some seeds with vibrant marketing, and grow your influence in the year to come. Check out the wide range of insightful content options available to you this month: Printer’s Press The February Printer’s Press features creative fold techniques in print, most “pinned” Valentine recipes, and emphasizing encouragement as a way to build emotional stability in kids. Your readers will also discover seven design tips for increasing envelope open rates, like teaser text with engaging keywords, time-bound offers, or size and color alternatives that add prestige. Position yourself as a printer who is personable, approachable, and helpful with this upbeat, direct-mail newsletter! Business Forum How would you feel if you showed up for work one day and your most valuable employee handed in their resignation? This month’s Business Forum offers practical advice on taking care of your “stars,” including stats on the cost of employee turnover and leadership incentives that can fuel motivation. Keep your own clients motivated by featuring five reasons a focus on print can help you build a connection with your audience. Coffee Break Coffee Break encourages your client to pair their vision and

Ready to add definition to your marketing this year? The new year is fast approaching, and with it, a whole host of new content from Marketing Ideas For Printers to help you sell more printing. Here’s what’s coming in the January content mix: Printer’s Press Small changes can make a big impact on your life and business. The January issue of Printer’s Press features New Year’s lifestyle resolutions, the health benefits of a humidifier, and much more! Printer’s Press also encourages your customers with a variety of creative coupon ideas to increase the draw for local shoppers. Coupons carry a similar power as word-of-mouth marketing with measurable tracking, memorable sticking power, and a goodwill incentive that prompts people to try! Encourage your customers this month to boost their marketing efforts with coupons printed by you! Business Forum Along with inspiring business quotes, workplace improvement hacks, and portion sizing tips for a more healthful new year, Business Forum features Zig Ziglar’s “Wheel of Life” metaphor for striking a balance between seven core areas of life. Your customers will also enjoy coaching on “Killer Headlines 101,” reminding writers that only 20 percent of people will read the copy that follows headlines. Rich

As fall fades to winter, we’re reminded that December is just around the corner. Hard to believe it’s almost the last year of the decade! It seems like only yesterday we were all in a kerfuffle about the pending Y2K. Well, time ticks on, and so does the content from Marketing Ideas For Printers that will inspire your customers to create bigger and better things. Preview our December content today! Speaking of winter, the December editions of our direct mail packages and a new Ideas Collection tip are now available! Here’s a peek at seasonal goodies coming your way soon: Printer’s Press Appealing to all audiences, our most popular newsletter, Printer’s Press positions you as a well-informed, good-natured business. This month features ways to give back (during the holidays and beyond), awesome employee wellness ideas, a delicious guacamole recipe, and stuffer/insert options that bolster sales without increasing postage. Business Forum Along with funny workplace tweets, family and education app reviews, and rich business content for crafting consistency in customer service and branding, you’ll want to check out our Business Forum featured book, “The Creative Curve.” Just released in July 2018, Allen Gannett’s book teaches customers how to launch the right product

The November issue of our Local Edge direct mail postcard is available now and has us gearing up for the holidays. Celebrate in Style What is your favorite part of the holiday season? The food? The parties? The time with friends and family? Whether you choose a humble gathering or you like to celebrate in style, check out these humorous holiday stats to get your mouth watering: The heaviest turkey ever recorded was clocked in the United Kingdom, weighing 86 pounds. According to Guinness, the bird was auctioned for charity at a record $6,692! The largest pumpkin pie on record weighed 3,699 pounds and was made for Ohio’s 2010 New Bremen Pumpkinfest. The diameter of the pie was 20 feet and the crust was composed of 440 sheets of dough! The average US citizen ate 16 pounds of turkey in 2012. 79% of Americans value their Thanksgiving leftovers more than the meal itself! The Riches of Relationship While food is often the “centerpiece” of our holidays, the true celebration is about people. At Marketing Ideas For Printers, we’re devoting the November Local Edge postcard to the community strength and intrinsic reward that comes from local business partnerships. Use this month’s

Why do you instinctively tap the brake when you spy a state trooper ahead? For that matter, why do people litter more in dark theaters than other public places or why does a teacher’s absence make students more likely to cheat? The idea is simple: People who believe they’re being watched behave better than those who know they are not. Why? Perhaps it’s partially reputation management and partially fear (negative consequences for “bad” behavior). To live in communities, each of us abides by certain social standards, putting the good of the whole above the will of the individual. And together, we ARE better! It takes a great coach to mold an outstanding athlete. It takes a healthy community to energize innovation. Our personal and professional success is directly related to the consistent, motivating relationships we have. Accountable Partnerships and Outstanding Service This month’s Local Edge, our “benefits of buying local” direct mail postcard, highlights the quality products your customers receive as a personal, valuable client of your company. As someone who knows their name, shakes their hand, and is committed to their success, your print partnership means accountability and longevity that inspires the highest standard of excellence. Real relationships bring

Did you know . . . That first-generation computers (1940s) used “vacuum tubes” for circuitry, taking a whole room to house and a fortune to run? That the advent of microprocessors (20 years later) positioned all computer components into a single chip, allowing what once filled one room to fit into the palm of one hand? That smartwatches can track your sleep, connect to your car, keep you on task as a “virtual assistant,” and allow you to answer calls and texts on the run? Technology is amazing. But not as incredible as humanity’s hunger to create! When first generation computers took up 15,000 square feet (weighing up to 30 tons), could anyone have imagined that laptops would one day be as thin as 0.3 inches? When stuck in a rut, maybe the most inspiring thing we can do is reflect on how far we’ve come. With a problem to solve or an innovation that inspires, nearly any vision can come to life! You Dream It, We’ll Print It Local Edge, our direct mail postcard featuring the benefits of local printing, devotes this month’s mailing to the creative advantage local print brings. Your clients’ business is one-of-a-kind, and their materials

A is for Awesome When they started working on an internet search engine in 1998, Stanford students Sergey Brin and Larry Page had no clue how enduring their influence would be. Initially, Google struggled to generate revenue without compromising search results. Today, through creative ad placement and strategic purchases of companies like YouTube, Google has grown its footprint to nearly $600 billion! Brin and Page attribute Google’s success to a willingness to risk (like the company’s current experimentation with drone deliveries) and to do the basics well. In 2015, Google formed a parent company called “Alphabet,” a nod toward a cleaner, more accountable company that stays highly focused even as it stretches innovation. “We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations,” said Page. Each letter counts, and each decision does too. One of Alphabet’s goals is to “make Google even better through greater focus.” B is for Blueprint Every footprint starts with a great BLUEPRINT – a creative vision paired with the flexibility and elbow grease to make it happen. That’s where you come in! The August Local Edge, our direct mail postcard touting the local print

The Flavor They’ll Love Do you have a childhood memory of a favorite pizza parlor, ice cream shop, or local bakery? Did you grow up with neighborhood watermelon festivals, community picnics, or a beloved shopkeeper that you could always count on for help? Whether you’re from a small or large city background, many of us lament the loss of community flavor that’s come with the increasing homogenization of today’s culture. A defining sense of “place” is a quality of life factor that’s hard to measure but difficult to regain once it’s lost. This is more than just nostalgia. A multiplicity of independent retailers creates a diversity, economic strength, charitable impact, and civic investment that chain stores can never replicate. Pride of the Neighborhood It’s important to give a voice to the value your printing brings to the community you live in. The July issue of the monthly Local Edge postcard, which highlights the time-tested value of local printing, is dedicated to showcasing the regional advantage hometown printing brings. This month, remind them that true independence starts locally: As we savor the summer, nothing is as sweet as the people we share it with. As your hometown printer, we believe face-to-face

The Sun Made Me Do It! When a cold front sweeps through, are you overcome by an itch to hop in the nearest coffee drive-through? When summer heat swells, do you have an irrepressible urge to fill your cart with fudge pops? Science may be on your side. Economist Meghan Busse and her team studied the impact of weather on our impulses, concluding that we make both minor AND consequential decisions that can be directly linked to a change in temperature alone. Targeting projection bias, (the idea that we mispredict how much our future tastes will match our current preferences), Busse’s team found that things like home and car sales were directly impacted by weather. For example, sales of convertibles – the classic summer car – typically peak in April, and homes with backyard pools can swing nearly $1400 in value, depending on whether the house is sold in summer or winter. Acting on a whim can be more significant than you think! Fan That Flame If weather heightens impulses, summer is a great time to turn up the heat! The June Local Edge postcard, our monthly “hometown printer” showcase, helps you grab that summer momentum. Remind your clients that

Have you ever seen pictures of a boxing kangaroo? This image, a national symbol of Australia, originated from the kangaroo’s defensive position of holding a predator in its forearms arms while pummeling it with its feet. A group of boxing kangaroos was even shipped to Chicago to box men in rings for the World Fair in 1893! Recent research shows that in the kangaroo community, physical strength goes beyond mere survival. Mating rituals of dominant male kangaroos include typical brawling and shoving, but also reclining and bicep flexing by males of breeding age, striking signature “poses” that show off their arms. It seems showcasing an impressive gun collection is an advantage for playful posers of many species! Spring to Life with Fresh, Vibrant Options Why flex? Because sometimes you gotta flaunt the goods to woo the prospect! This month, encourage your clients to prime the pump with expanded, refreshed products and displays. Highlight the creative advantage you bring because local printing allows for imaginative, inspiring options they can’t find elsewhere. The May Local Edge postcard challenges your prospects to flex some creative muscle with updated brochures, letterheads, business cards, banners, and more. Even the smartest designs can sag over time,

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