Schnitzel, Snowflakes, and the Supremacy of Touch

Local Edge, Marketing Ideas For Printers, Direct Mail

In The Sound of Music, the iconic Rodgers and Hammerstein musical, Maria sings of the things she focuses on when times are tough. “Raindrops on roses and whiskers on kittens, bright copper kettles and warm woolen mittens, brown paper packages tied up with string, these are a few of my favorite things.” From schnitzel to snowflakes, Maria finds that simple, tactile pleasures, have a joy-producing effect.

“The Hand is the Visible Part of the Brain”

Her observation is confirmed by science. American neurologist and best-selling author David Eagleman teamed up with Sappi paper company to produce “A Communicator’s Guide to the Neuroscience of Touch,” exploring how the science of touch directly shapes the impact of a message. When we touch things, we are immediately transformed from observers to participants. Studies have shown that even the simple act of touching objects, including print, can trigger a subconscious sense of ownership, raising the perceived value of a brand, its products, and its overall reputation. As Immanuel Kant once said, “the hand is the visible part of the brain.”

The Power, Pleasure, and Permanency of Print

Remind your customers of power and permanence of print! Local Edge, our direct mail postcard showcasing the benefits of local printing, devotes its November theme to this simple message: sensory input matters! This month, compel your customers to gain ground with YOUR printed materials, products that are often perceived as more credible, enjoyable, and trustworthy than digital media. The printed word brings a matchless message that never goes out of style!

Ready to ignite interest and gain ground this year? Local Edge is an easy tool to harness the power of print yourself. Contact us today at (701) 241-9204 or (800) 736-0688 or click below to download a sample.