The Power of Connection

Direct Mail, Local Edge, Marketing Ideas For Printers

“We don’t accomplish anything in this world alone… whatever happens is the result of the whole tapestry of one’s life and all the weavings of individual threads from one to another that creates something.” ~ Supreme Court Justice Sandra Day O’Connor

Connections have power. While we intrinsically understand the importance of relationships, now there’s data to confirm it. Research shows that the brain reacts to social pain and pleasure in much the same way as it does to physical pain or pleasure.

Profoundly Social Creatures

In the 2013 book Social: Why Our Brains Are Wired to Connect, renowned psychologist and social cognitive neuroscientist Matthew Lieberman explains how groundbreaking brain research reveals our need to connect with other people is more fundamental, more basic, than our need for food or shelter.

It commonly takes 10,000 hours for a person to master a particular skill set, and each of us has typically invested 10,000 hours learning to understand people or social settings by the time we are TEN! While schools and businesses often attempt to minimize social distractions and streamline efficiency, science shows that choking out relationships diminishes mental engagement, literally “shutting down the brain,” while decreasing productivity and harming our well-being.

A Prized Partnership

Our October 2017 Local Edge postcard highlights the power of connection and the importance of putting people first. What premium do your customers place on lasting, mutually beneficial business relationships? Valuable relationships yield substantial results! Satisfied clients are more likely to purchase frequently, respond to promotions, pay higher prices, or give a recommendation to others.

Local Edge continues to put real relationships and great customer care on the front burner. Use this month’s postcard to remind clients you understand the power of connection and exemplify this in your work. Help them slow down and craft a meaningful, enduring message that highlights their excellent service, core beliefs, and sincere customer appreciation. Print leaves an enduring impression. You’ll make sure they do too!

Ready to connect with YOUR customers through Local Edge? Contact us today at (701) 241-9204 or (800) 736-0688 or click below to download a sample.