EDDM Archives - Marketing, content, & technology to help printers sell more printing

Local Edge, EDDM, Direct Mail, A Grand Entrance, Marketing Ideas For Printers

First impressions count. In 2013, Hanover University researchers Friedrich Platz and Reinhard Kopiez analyzed the importance of a strong start by observing audience reactions to the stage entrances of classical violinists. Participants were asked to rate musical performances from the moment a musician appeared. Surprisingly, viewers said early cues like wardrobe or appearance were not as essential as the eye contact, stride, and the overall confidence a musician displayed when walking onstage. First impressions directly impacted overall rating a musician received; viewers who enjoyed a musician’s entrance believed the entire performance was of much higher quality! Start Strong in 2018 Are you looking to make an exceptional entrance with your marketing this year? To help you do that, we’ve added an Every Door Direct Mail file to our Local Edge package. That means your Local Edge subscription includes not only the regular 8.5″ x 5.5″ postcard you’re used to seeing, but you’ll also see a new 9″ x 6.5″ postcard to meet your EDDM needs. Also, in 2018, the Local Edge monthly postcard will rotate through four themes: The Creative Advantage The Print Advantage The Local Advantage The People Advantage Each “advantage” theme has its own look, giving your clients a

Eighty percent of consumers’ disposable income is still spent on businesses within 10 miles of their homes. Are you helping your print-buying customers reach their customers within those 10 miles? Direct mail is still relevant in a digital world, and Every Door Direct Mail makes connecting with consumers fast, easy, and effective. Connie Jacoby, Direct Marketing Specialist at the United States Postal Service, presented the webinar, The Power and Simplicity of Every Door Direct Mail, on March 4, 2015. In this webinar, Connie gave attendees a quick introduction to EDDM basics, and then talked about how you can use EDDM to bring more value to your print-buying customers’ direct mail projects. The recording of the webinar is available to: Members of the National Print Owners Association (NPOA): This webinar was presented by the United States Post Office for the National Print Owners Association (NPOA, www.PrintOwners.org), and sponsored by us here at Marketing Ideas For Printers. The recording of the webinar is available to members of the NPOA in the members-only section of the NPOA website. And Upon Request: If you don’t have a login, we’ll still be able to get you a front-row seat to the webinar. Just give us a call at 800-736-0688.