EDDM Archives - Marketing, content, & technology to help printers sell more printing

Local Edge, EDDM, Direct Mail, A Grand Entrance, Marketing Ideas For Printers

First impressions count. In 2013, Hanover University researchers Friedrich Platz and Reinhard Kopiez analyzed the importance of a strong start by observing audience reactions to the stage entrances of classical violinists. Participants were asked to rate musical performances from the moment a musician appeared. Surprisingly, viewers said early cues like wardrobe or appearance were not as essential as the eye

Eighty percent of consumers’ disposable income is still spent on businesses within 10 miles of their homes. Are you helping your print-buying customers reach their customers within those 10 miles? Direct mail is still relevant in a digital world, and Every Door Direct Mail makes connecting with consumers fast, easy, and effective. Connie Jacoby, Direct Marketing Specialist at the United