New Content Archives - Page 2 of 7 - Marketing, content, & technology to help printers sell more printing

Show Them the Savings, Marketing Ideas For Printers, Direct Mail, FastStart

Like pinching pennies? You’re not alone. Today’s consumers love a good deal, especially one catered toward their personal preferences. And the good news is that coupons work. A 2016 Association of Coupon Professionals study showed that, on average, seventy-five percent of coupon redemptions (of all types of consumer packaged goods) resulted in increased incremental sales. Shoppers are more easily swayed by coupons than ever before. Paper Is Powerful Whether it’s consumer purchases or B2B sales, everyone likes to save money in quick and appealing ways. Research shows that coupons and inserts continue to be a formidable method to entice prospects and build loyalty among current customers. Our August 2017 FastStart mailer challenges your customers to use coupons and inserts to bring business to life. It takes a good offer to draw prospects and customers in, and great service to keep them. Inserts are a simple way to create momentum: increasing brand affinity, generating repeat sales, and building a client database through discounts, trial subscriptions, or complimentary services. Always Room for a Custom Insert Each box, CD, printed piece, or envelope has space for a custom insert! Inserts are a great opportunity to create customer desire, enhance credibility, feature related products,

When Time Doesn’t Fly, Marketing Ideas For Printers, Local Edge, Direct Mail

Time flies . . . except when it doesn’t. In our multi-tasking, WiFi world, every stalled moment seems accentuated. Inconvenient holdups cause us near physical pain. And perhaps they should! Did you know that in the course of one year, an average adult will spend four and a half days waiting? Over a lifetime this totals nearly a full year delayed in traffic, on hold, or in some type of line. Streamlined and Simplified Time is a cherished commodity. Each day we get a fleeting 1,440 new minutes to connect, to make substantial progress, and to create meaningful opportunities. Enhanced connectivity pushes us to increase output while decreasing expense, so simplicity is more appealing than ever. Gain the Local Edge Today Use the August edition of our Local Edge direct mail postcard to remind your customers and prospects of the efficiency of local print. While big-box printing can result in a long, impersonal guessing game, your clients can rest easy as they look to you as a full-production, single source option for all their printing needs. Whether it’s artistic design, custom formatting, production samples, personal consulting, or immaculately finished pieces, your expertise will help them simplify and save from start to

Knock, Knock! It's Time for a Coffee Break, Coffee Break, Direct Mail, Marketing Ideas For Printers

The August 2017 issue of Coffee Break will be coming your way soon! One of the best ways to maintain front-of-mind awareness with your customers is for your customers to see your name as much as possible. One of the best ways to stand out in a pile of mail and other advertisements is with light-hearted humor. Our Coffee Break newsletter is the ideal combination of front-of-mind awareness and a dose of humor—all-in-one, easy-to-mail, full-color newsletter! Keeping things light-hearted when it comes to marketing your products and services is a sure-fire way to make a connection with your customers. The jokes, quips, facts, and friendly advertising make Coffee Break the ideal addition to any marketing plan. Consistently mailing this unique piece will build and maintain that front-of-mind awareness that is critical when it comes time for your customers to make purchasing decisions. Let your marketing work for you. Coffee Break is one piece that is destined to keep your name fresh in the minds of your customers. To get started, give us a call at (800) 736-0688 or (701) 241-9204 or download some free samples below. DOWNLOAD FREE SAMPLES

Let the Sparks Fly, Marketing Ideas For Printers, Websites, Ideas Collection

As sparks are to fire, inspiration is to great design. The word “spark” has become synonymous with life, vitality, or the heated release of anger, passion, or creativity. A creative spark is sometimes all it takes to inspire a grand slam idea. That’s why this month we’ve included a second BONUS design tip to every website from Marketing Ideas For Printers. After all, when sparks fly, fire happens! Prompt an Imagination Upgrade Want to help your customers re-energize or animate their design? This bonus design tip, available in the Ideas Collection of every website of Marketing Ideas For Printers, provides several strategies for sparking innovative ideas. Whether it’s a writer, artist, designer, or small business owner, everyone can benefit from an imagination upgrade. Here are five easy ways to release them from a rut: Make time to be creative. Designating a set time, tool, or training opportunity can unleash potential and open pathways for inspiration. Step away from your tribe. Changing your physical environment or the people you’re most familiar with can bring an exciting new perspective. Make a timeline. Breaking giant tasks into simple steps can move you forward in measurable, meaningful ways. Deliberately disconnect. Free at least part

We can hardly wait to release our latest issue of Printer’s Press! In This Issue… In the upcoming July 2017 issue of Printer’s Press, you’ll find articles on: Helpful ways to improve your credit score Tips to improve your social wellness An amazingly easy recipe for Cheesy BBQ Beef & Biscuit Casserole And a travel article about the hidden sandstone caves in New Mexico – a legacy set in stone. The History of Die-Cutting While die-cutting is very popular in today’s printing industry, the process of die-cutting dates back to the 1800s when shoes were handmade. Leather parts for shoes were originally cut by hand, making the process very labor intensive with many inconsistencies between shoes. Die-cutting allowed the mass production of sole patterns. Share with your customers more on how die-cutting has evolved and become an essential part of the printing industry, plus many other interesting articles, with the latest issue of Printer’s Press. To get started with your own direct mail campaign and gain access to great, print-ready newsletter content like this every month, give us a call at (701) 241-9204 or (800) 736-0688 or download samples below. DOWNLOAD FREE SAMPLES

Rebuilding Community Through Vibrant Local Businesses, Marketing Ideas For Printers, Direct Mail, Local Edge

In her book, The Death and Life of Great American Cities, Jane Jacobs writes about the relationship of locally owned businesses and community. Here’s what she observes about the power of small, daily interactions: (Community) “grows…out of people stopping by…, getting advice from the grower and giving advice to the newsstand man, comparing opinions with other customers at the baker and nodding hello to the two boys drinking pop on the stoop…Most of it is ostensibly utterly trivial, but the sum is not trivial at all. The sum of such casual, public contact at the local level…is a feeling for the public identity of the people, a web of public respect and trust, and a resource in time of personal or neighborhood need. The absence of trust is a disaster to a city street.” The Hidden Costs of Absentee Ownership The July edition of our Local Edge direct mail postcard focuses on the importance of local business and its impact in the community it resides. While our global economy has its perks, often a decrease in independent business owners brings a loss of personal investment in the community itself. Research consistently reveals that absentee-owned companies result in hidden costs: depressed

Cut Through the Clutter with Beautiful Print Promotions, Websites, Ideas Collection, Marketing Ideas For Printers

Average media consumers are staggering under the weight of spam e-mails and information overload. Think you can’t compete? Think again! While your customers may believe print advertising has grown stale, the “digital deluge” means there has never been a better time to highlight beautiful print promotions. Rules of the Road The newest design tip in our Ideas Collection, available on every website provided by Marketing Ideas For Printers, features print options for anyone looking to cut through the digital clutter. Remind clients that repetition is crucial. Sending out just one mailing piece will not provide the desired results. Instead, help them to see the benefits of designing a series of staggered, targeted pieces, including a precise promotion, call to action, or a clear next step to ensure the message engages readers and delivers a consistent, compelling message. 5 Ways They Can Toot Their Own Horn Ready to roll? Here are five common promotions featured that will get your customers and prospects thinking about themselves: Self-Promotion: Detail exclusive offerings or illuminate company strengths. Brag Promotions: Let the audience know about an impressive award, ranking, or community contribution. Capabilities Promotions: Remind clients of breadth, depth, or proficiency of services. Invitations: Feature a

Doodle Away!, Direct Mail, Marketing Ideas For Printers, FastStart

Do your customers like to doodle? Studies show that jotting notes or designs on paper can jog memory, sharpen focus, and help us grasp new concepts and refine creative ideas. As printers know, people still “think best” on paper, so remind your customers of this and get them engaged and thinking as they doodle on printed brochures! Brochures Bring Them One Step Closer The July 2017 FastStart mailer highlights the effectiveness of a well-printed brochure. Even when prospects have a favorable first impression of a company (or product), they often require multiple touchpoints to move from curiosity to commitment. Help your customers recognize that outstanding brochures fortify the reputation your customers have diligently crafted, bringing a no-nonsense message that their products are a sound, worthwhile investment. Excellence Determines Effectiveness Brochures are a natural bridge from people to products, enhancing face-to-face communication in an organized, professional manner. Get your customers attention and have them thinking about investing in high-quality brochures that instantly impress! FastStart challenges customers to put your creativity to work generating striking layouts, dramatic design, and a riveting final product. Leverage the power of a beautiful brochure and close the deal today. Give yourself a credibility boost with the FastStart

Break Free from Your Stale Content, Marketing Ideas For Printers, Direct Mail, Business Forum

Celebrate your independence from the same old content this July and get in on the July 2017 Business Forum direct mail newsletter right away! This month is filled with a combination of actionable content for business owners or managers as well as articles that bring life into balance. Make Branding Stick with Promotions and Good PR PR is sometimes misunderstood and simply used as another word for marketing. In July’s issue, we take a look at what good PR should focus on. By separating out the things that PR is not, you’ll help businesses pinpoint a better PR strategy. As July rolls along, many organizations start to plan the promotional items they will hand out this fall. You’ll want to take advantage of this time with this issue that has great suggestions to use printed magnets to display everything from sports schedules to helpful household tips. Your customers and prospects will see how you can help them make their branding stick! Decompress the Stress Getting ready for fall is also on the minds of parents who have to think about childcare. Tips from Child Care Aware are included this month to help parents make the best choices for their families. Balancing family