Marketing Archives - Page 16 of 26 - Marketing, content, & technology to help printers sell more printing

Building a brand identity is a process, growing one touchpoint at a time. How do you connect with your customers? Top-of-mind awareness comes as you provide consistent content that answers customer questions about where they want to go, grow, or purchase. Each month, Marketing Ideas For Printers offers top-notch content to help you generate leads, re-engage customers, and create micro-moments in those customer journeys. Establish your business a trusted resource with the fresh mix of digital and direct-mail content. The November issue download is now available. Printer’s Press Printer’s Press offers your clients timely information and a good mix of fun. This month we include strategies for healthy grocery shopping, Thanksgiving trivia, and tips for making a great first impression. The November Printer’s Press also highlights door hangers as a simple way to get a foot in the door: “Marketing with door hangers is a direct, simple, and affordable way to target your audience and get results. Not only do door hangers typically stand alone without competition, but they must be physically removed from the doorknob, making them more likely to be read and to make an impression that lasts beyond a brief glance.” Business Forum Business Forum is all

Adding email campaigns to your marketing toolkit is an excellent way to create connections and get your message out to the masses. To help you achieve the best results in your email marketing efforts, check out these 17 best email marketing practices: Perfect Your Proofing 1. Send it to Yourself Before you send an email to anyone in your audience, send yourself a copy and review thoroughly. According to Forbes.com, here are 5 Questions To Ask Yourself Before Sending Any Email: Why should I open this? (Compelling subject line) Who are you? (Find common ground and establish rapport from there.) What do you need? (Get to the point of your correspondence as quickly as you can.) What’s in it for me? (What you want from your reader should benefit them just as much as it helps you.) Will you appreciate it? (Show your gratitude and sincerity in your messaging.) 2. Check All Links (and Limit Them) Have you ever received an email and then a few minutes later received another email with an apology that they sent the wrong link? While mistakes will happen, make a checklist of items you always check before you hit send, making sure that checking

Did you know that according to Statistic Brain Research Institute, 72% of people judge a company based on the quality of their printed materials? As a print specialist, it’s essential to offer up your best in print marketing through outstanding direct mail. Need help? We’ve got you covered both on and offline – including three newsletter options, a product-of-the-month mailer, a “benefits of buying local” postcard, or monthly Ideas Collection tips: short tech, print, marketing, and design articles added to every website provided by Marketing Ideas For Printers. Ready to open doors? Here’s some of the smart content coming your way in the October issues, available now: Business Forum Looking for immediate impact? Business Forum positions you as a friendly advocate and helpful partner to the professionals in your network. Enjoy articles that: Go more in-depth Give useful advice Remind customers of the limitless printing possibilities you provide The October edition features family communication mistakes to avoid, tips for effective coupon campaigns, and tangible customer relations questions to evaluate how well your team is collaborating. Printer’s Press As our most popular newsletter, Printer’s Press is smart, interesting, and fun to read. October’s edition features: Migraine triggers to avoid Ideas for

Alright, you ready? Here’s a pop quiz for you… In the unlikely event that you experience a loss in cabin pressure while flying, whose oxygen mask should you secure first? Did you say your own? If so, congratulations! You paid attention to that friendly flight attendant at least once on your travels. Ok, here’s another one… ready? In the unlikely event that you experience a loss in printing sales, whose marketing strategy do you focus on first? Hmm… Did you have to think about that one a little longer? It’s ok. You’re not alone. The reality is, it is a lot easier to help your print buyers with their marketing efforts than to notice your own sales turning blue from a lack of marketing oxygen. Secure Your Direct Mail Oxygen Mask First Direct mail advertising is one of the best-kept marketing secrets to boost the sales of most businesses. In fact, one of the uphill battles the print industry is climbing is this idea that direct mail advertising should be avoided because it’s too difficult. But is it? As a printer, you have the expertise (and advantage) of understanding, mastering, and guiding not only direct mail for your own print

When your customers think of excellence in printing, does your name immediately come to mind? Fall is an excellent time to refresh your image, making you the creative professional your customers think of first. Here is some of the terrific content coming your way in the September issues (available now!) to help you rank top in class! [New White Paper!] Dynamic Influence: Becoming a Thought Leader in Your Industry Would you like to increase your strategic visibility, advance your career, or create top-of-mind awareness for your business? Thought leadership requires a combination of tools, experience, and effort. The latest white paper provided by Marketing Ideas For Printers is now available and features three strategies to grow visibility and 10 content tools your clients can use to expand influence. The personal and professional benefits of thought leadership are considerable: “Positive exposure creates a snowball effect: influencers receive invitations to join corporate boards, experience increased opportunity for promotion or awards, gain access to people, and participate in industry-changing leadership roles . . . People who excel in their purpose as leaders are invigorated as they shape policies, set precedents, mentor people, and create models for others to emulate. An enduring legacy is

“Ugh. Marketing. Why does it have to be so hard? Why can’t people just know my product or service is awesome and come bursting through my doors to buy it?” If you’ve ever felt like this when trying to get the word out about a new product, you’re not alone. Except for a select group of people (like those who do marketing for a living), marketing can feel a lot like exercising or flossing your teeth. You know you’ll ultimately be better for it, but it takes time and work and can feel like one more thing you “have to do.” Wouldn’t it be great if you could outsource exercising – as in, hire someone to do it for you and get all of the benefits? (Uh… yes, please!) Or, what about flossing? (Eww. Nevermind.) You get the idea, though. Marketing doesn’t have to be hard, and you don’t have to go it alone. There’s no rule that says you have to write, design, and create all of your own genius marketing campaigns. You can call in reinforcements for help! Added Marketing Help Coming Your Way! From monthly direct mail packages to social media marketing delivered right to your inbox

Looking to upsell current clients or expand variety in the orders you receive? Keep your marketing creative and your voice consistent with the wide range of superior content coming your way in the August editions of content from Marketing Ideas For Printers: Printer’s Press This issue highlights must-have conference promotional tools, an alarm clock that prompted a three-year treasure hunt, and the top 10 phobias of all time. The August Printer’s Press also brings a sanity-saving article on letting go of perfectionism: “The opposite of perfection isn’t imperfection or mediocrity; it’s reality. It’s possibility. It’s all the magnificent points that exist all around the bull’s-eye. When psychologists suggest striving for excellence over striving for perfection, they are not trying to take away our ambitions, drive, and desires to succeed, they are trying to preserve our sanity and keep us in the game.” (Author & Psychologist Tamar E. Chansky) Business Forum How do you get seen from anywhere? By dazzling them with well-placed posters and banners! The August Business Forum shares four fun ways to spread the word with big print, and highlights the rich history of the entire print industry over several centuries. Your clients will enjoy tips to get

Are you tired of hearing the whole “print is dead” argument? Ugh. Aren’t we all, especially when nothing could be further than the truth. The truth is, print is alive and well. All it needs is a voice. To help you drive this point home with your print buyers, below are seven provoking reasons that prove print is still a compelling choice for getting marketing messages seen in the world. Plus, to help you even more, at the bottom of this post you’ll find a free PDF download that you can add your company name and logo to and use to spread the word to your print audience! 1. Print builds trust. How many digital ads do you see in a day? The noise in today’s digital world is frankly exhausting. On top of it all, you have to deal with slimy tactics like click-bait and phishing. It’s no wonder that 82% of U.S. internet users say they trust print more than digital marketing. When your print buyers want to build relationships and trust with their audience in a gentlemanly manner, print is the way to go. 2. Print provides greater returns. Not only is print more trustworthy, but it

Sharp marketing can put the wind at your back! Here’s a preview of the content geared at giving your business growing momentum this month: Printer’s Press Want to keep your print products in the limelight this month? Printer’s Press lights up the night featuring outdoor evening entertaining, Kit Kat’s chunky chocolate direct mail teaser, an “American Riviera,” Big Sur spotlight, and attention-grabbing table tent promotions. Coach your clients on these easy “pop-up promos” for trade shows, meetings, luncheons, and more in the June issue now available for download. Business Forum Repetition brings recognition. Give your name staying power with this month’s Business Forum, offering four tips for successful direct-mail campaigns, strategies for dealing with office interruptions, guidance for avoiding the “Summertime Slump,” and life skills for cultivating independence in kids. The June issue offers app spotlights, a “Magnetic Marketing” book review, and ideas for custom corporate notes like greeting, welcome, and thank you cards. Local Edge When school is out, schedules get crazy. Offer your clients a stress-free shortcut with the content from this month’s Local Edge: “Specializing in Impossible Deadlines. Why burden yourself with time-consuming details or impossible deadlines? From concept to completion, we can design and manage every

Help your clients win at business and life while you position yourself as a competent, reliable business partner. Here’s a rundown of excellent content to motivate your customers this month: Printer’s Press Does spring fever have your heart pumping? The May edition of Printer’s Press offers helpful articles on how to get ahead in work, family, and life. Featuring car care myths debunked, home remedies that actually work, and vacation destination highlights, this full-color newsletter is refreshing, contemporary and fun. Tip your clients toward postcards with feature articles on incorporating postcard coupons, employing variable-data personalization, or tips on postage-saving oversized options. Encourage them to communicate their next big idea with the power and affordability of postcards! Business Forum Everyone wants to come out on top, and Business Forum motivates your customers to win in LIFE. From personal to professional, the May edition features articles on maximizing family time as a busy entrepreneur, original options for one-of-a-kind brochures, tips for staying recharged while avoiding business burnout, and dos and don’ts when considering a side job. The book review offers a peek at The Messy Middle by Scott Belsky, exploring the turbulence that happens between the launch of a great idea and

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