Print Content That Fuels the Fire

Looking to upsell current clients or expand variety in the orders you receive?

Keep your marketing creative and your voice consistent with the wide range of superior content coming your way in the August editions of content from Marketing Ideas For Printers:

Printer’s Press

This issue highlights must-have conference promotional tools, an alarm clock that prompted a three-year treasure hunt, and the top 10 phobias of all time. The August Printer’s Press also brings a sanity-saving article on letting go of perfectionism:

“The opposite of perfection isn’t imperfection or mediocrity; it’s reality. It’s possibility. It’s all the magnificent points that exist all around the bull’s-eye. When psychologists suggest striving for excellence over striving for perfection, they are not trying to take away our ambitions, drive, and desires to succeed, they are trying to preserve our sanity and keep us in the game.” (Author & Psychologist Tamar E. Chansky)

Business Forum

How do you get seen from anywhere?

By dazzling them with well-placed posters and banners! The August Business Forum shares four fun ways to spread the word with big print, and highlights the rich history of the entire print industry over several centuries.

Your clients will enjoy tips to get kids talking, the four Ws of branding (what, where, why, and who), and a book review of “Marketing Rebellion: The Most Human Company Wins,” by Mark Schaefer.

Make human connections with your clients through the conversational, crisp content Business Forum brings.

FastStart

As a small business owner, you need ways to grab attention and look your best.

Business signage is one of your foremost advertising tools! When surveyed, 50% of in-store shoppers named “on-premise signage” as the reason for their visit or purchase.

Whether it’s a grand opening, a sidewalk greeting, or a trade show display, remind your clients that banners are an easy way to make a killer first impression with the latest edition of FastStart.

Local Edge

When it comes to making a purchase, 64% of people find customer experience more important than price.

This month, Local Edge, our “benefits of buying local” postcard, touts the hometown advantage of print made simple:

“Tired of the uncertainty and stress big-box printing creates? Our personalized care can put you at ease! Print with us and enjoy the unbeatable value of our in-house expertise, superior product knowledge, and one-on-one customer care. Partner with experience through outstanding local print.”

Ideas Collection

Geometry is an integral part of design from start to finish.

Architects use geometry to divide space when generating schematic designs. Artists use repetitive sequences to create rich patterns. And design professionals use shapes, symbols, and symmetrical layouts that are balanced and visually stimulating.

This month’s Ideas Tip, added to every website provided by Marketing Ideas For Printers, teaches your clients to locate the diagonals and to use the rule of thirds to make their images more engaging.

Use these principles of proportion and symmetry to craft designs that are balanced, seamless, and striking.

Coffee Break

The coffee is hot and so are the presses! Keep the goodwill coming your way with the August Coffee Break quips:

You’ll Know You’ve Had Too Much Coffee When . . .

•   The only time you’re standing still is during an earthquake
•   Your eyes stay open when you sneeze
•   You think CPR stands for “Coffee Provides Resuscitation

How does print influence business?

The formula goes something like this: Print. Sell More. Repeat.

Print presents a gorgeous product and a steady, engaging brand influence. Help your clients take this to the streets with captivating messages and impossible-to-ignore designs they can feel.