Are you tired of hearing the whole “print is dead” argument?
Ugh. Aren’t we all, especially when nothing could be further than the truth. The truth is, print is alive and well. All it needs is a voice.
To help you drive this point home with your print buyers, below are seven provoking reasons that prove print is still a compelling choice for getting marketing messages seen in the world. Plus, to help you even more, at the bottom of this post you’ll find a free PDF download that you can add your company name and logo to and use to spread the word to your print audience!
How many digital ads do you see in a day?
The noise in today’s digital world is frankly exhausting. On top of it all, you have to deal with slimy tactics like click-bait and phishing. It’s no wonder that 82% of U.S. internet users say they trust print more than digital marketing.
When your print buyers want to build relationships and trust with their audience in a gentlemanly manner, print is the way to go.
Not only is print more trustworthy, but it also yields more significant results.
In fact, direct mail marketing has a 1,300 percent return! U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold.
Digital marketing tends to take a mosquito-like approach.
Consumers swat them away as quickly as they’re seen or they decide to lather themselves up with preventative measures like ad-blockers all to avoid being downright annoyed. All of those things leave businesses with a message that is neither seen or heard when it counts.
On the other hand, direct mail has an open rate of 80-90%! (For reference, on a good day, only 20-30% of email gets opened.)
With 380 websites created every minute, how do you know which businesses are free sites created as high school projects and which ones are actual, reliable, trustworthy businesses?
An excellent way to tell the credibility of a business is by their print materials, and consumers agree. 85% of consumers say they are more likely to shop with a company that uses professionally printed materials such as business cards, signs, flyers or banners.
Along those same lines of credibility that we mentioned above, studies have shown that merely touching catalogs, brochures, and direct mail subconsciously increases the perceived value of a brand in the eyes of consumers.
It’s hard work to defend your time and energy from companies and advertisers screaming “look at me, look at me” with their digital marketing.
Why not make it easy?
Not only is print more memorable, but it also requires 21% less brain power to process – all while still creating a 71% increase in brand recall than digital mediums.
Lastly, if your audience wants a quick return on their investment, print is the answer.
Think about this: only 45% of consumers will immediately deal with their email. On the other hand, 79% of consumers will act on direct mail immediately.
When you want marketing that works, the choice is simple: Choose Print!