Marketing Archives - Page 15 of 26 - Marketing, content, & technology to help printers sell more printing

While marketing may seem counter-intuitive at times like these, this is not the time to press pause on your marketing efforts, but rather to press in to connecting with your audience through print. The world may feel topsy-turvy, but the time-tested (and proven!) method of communicating in print still rings true. Here are a variety of print connection resources available to you this month. National Direct Mail Show your customers the power and impact of a beautifully designed label. In the June issue of the National Direct Mail marketing package (available this month), you can give your print buyers excellent ideas for implementing product and packaging labels, mailing labels, and magnetic business cards into their next campaign. Take your message national with a package that is ready to go, including social media and email content. With everything you need to expand your reach all in one package, and no zip code restrictions, what could be easier? Printers Press Did you know The Cat in the Hat by Dr. Seuss is the second most-checked-out book from the New York Public Library? You’ll never guess the number one. Your print buyers will discover the answer in the June issue of Printer’s Press,

As a printer, you wear several hats. Not only do you have to manage the day-to-day aspects of running your print business, but you’re also looked upon as a leader; one who’s expected to lead in times of crisis such as these. Additionally, you wear the hat of a marketer. Whether you embrace that role or fear it, there’s one aspect of your marketing hat you can’t afford to overlook right now: teaching. Marketing is Teaching An essential part of your job is teaching your print buyers, and it’s one of the most valuable ways to invest and secure both present and future customers. Teaching positions you to make connections you might have otherwise missed. For example, follow this scenario through: You give your print buyers information on something they’re eager to learn (like direct mail or print marketing tutorials or information). Your print buyer finds the answers to their questions through your information and influence and signs up for your email or mailing list. As your information continues to help, teach, and bring your printing company to mind, your print buyer then makes a purchase. After a satisfying purchase, your print buyer then refers you to another print buyer,

Staying ahead is the key to success in any industry, and smart, well-thought-out marketing systems drive strong sales. Want to build your brand and spark creative print ideas in your best clients? Consistent, inspiring content grabs attention, turning potential leads into repeat customers. Ready to say yes to that? Here is the fresh, engaging content coming your way soon: National Direct Mail Sometimes people have a big mailing to send but no clue where to start. Enter National Direct Mail! The May National Direct Mail package features “mailing made easy,” encouraging prospects to lean on you for pre-sorting, variable-data services, mailing lists, and more. Convenient, thorough, and hassle-free, remind people you’ve got them covered from start to finish. New to National Direct Mail? The National Direct Mail package offers no zip code limitations, as well as multi-channel social media and e-mail marketing pieces to combine with your mailings. Expand your influence with the compelling coupons and gorgeous layouts in these clear, thoughtful designs. Printer’s Press It’s gardening season: time to get your hands dirty! This May, the Printer’s Press newsletter features the benefits of digging in the dirt, articles about community connections, creative luggage storage options for traveling, and fun

Ready to add depth and vibrancy to your bottom line? Socrates once said that the secret of change is to focus all your energy not on “fighting the old” but on “building the new.” Are you sowing seeds of sales through high-quality direct mail and digital marketing? As you motivate customers to sharpen up through print, here are some of the fresh messages you can build on through upcoming content selections: National Direct Mail Messages resonate when you put them in print! The April National Direct Mail marketing package features tips on targeting customers, ideas for personalizing a message, and the tactile benefits of putting print in their hands. Get your clients excited about print marketing so they can stop chasing trends and start catching customers. New to National Direct Mail? The National Direct Mail package offers no zip code limitations, as well as multi-channel social media and e-mail marketing pieces to combine with your mailings. When you want to expand your influence, go national! Printer’s Press Did you know that multitasking can decrease productivity by as much as 40%? Researchers believe multitasking is really just task-switching, which inhibits concentration and enhances stress. The April Printer’s Press coaches your readers

Credibility is essential to a company’s success, and communicating trustworthiness often starts with print. Take the lead on this yourself, as you showcase some of the beautiful marketing options available through Marketing Ideas For Printers in this month’s download: National Direct Mail Want to set your company apart with an expert they can trust? Newsletters are a great way to start! The March issue of the National Direct Mail marketing package features the many benefits of printed newsletters: Employee News: Cultivate culture and share important information with your staff through a newsletter. Helpful How-tos: Share tips and time-savers with your customers to ensure they’re getting the most from your products and services. Personality: Sprinkle your own flavor into each issue to engage readers, retain interest, and liven things up. The National Direct Mail option features much of your favorite Marketing Ideas For Printers content with one notable difference: no zip code restrictions. When you want to reach far, go national! Printer’s Press What is the only mammal that can’t jump? If you read the March edition of Printer’s Press (available now) you will find out! Smart, fun, and easy to read, this issue features the incredible benefits of cucumbers, a

For years, 2020 has been on the horizon of many trend-watchers. Soon, we will be living it. Are you ready for the new challenges and opportunities this decade will bring? Be a proactive thought leader with versatile marketing that positions you as a fresh-thinking, dependable business partner in your community. National Direct Mail (New in 2020!) Did you know the Direct Marketing Association found that 79% of flyer recipients read, keep, or pass along the flyers they receive? The National Direct Mail content (including mailer, self-mailer, envelope, and matching social media or e-mail campaign content) will help you promote the benefits of full-color flyers in the February issue. Encourage your customers to invest in printed flyers for trade shows, internal communication, and strategic sales. The National Direct Mail option features much of your favorite Marketing Ideas For Printers content with one notable difference: no zip code restrictions. When you want to reach far, go national! Printer’s Press Make today a masterpiece! The February issue of Printer’s Press, available now, offers upbeat articles on a fresh gratitude focus, money-saving strategies that help you prioritize travel, and daily tips for strengthening your immune system. The Printer’s Press newsletter appeals to all audiences

Nowadays, waiting on hold for as little as 30 seconds can feel like an eternity. But, while no one likes to be put on hold, there is an easy way to make the wait seem shorter and much more enjoyable for your print buyers: by using an advertising on hold system. What is an Advertising on Hold System? An Advertising On Hold system provides you with a cost-efficient, convenient, and effective way to reach a truly captive audience with a message that is specifically for your print business. Not only can your on-hold message provide useful information about your company, including the products and services you provide, but if you spice it up with interesting facts and tidbits, it can serve as a source of entertainment for your print buyers while they wait to speak with you. An advertising on hold system isn’t about placing your customers on hold. It’s about holding on to your customers! 7 Benefits of Using an Advertising On Hold System Using a type of advertising on hold system is an ideal way to communicate with your prospects and customers because you’re already engaging your target audience. Here are seven additional benefits to consider: 1. It

A new year brings new opportunities, and one of the best options at your fingertips includes an all-new, unrestricted, multi-channel National Direct Mail package. Want to keep your friends close but also cast your net a bit wider? Read on to learn about our new National Direct Mail package and other fabulous January content available now! Introducing National Direct Mail With online ordering capabilities, your business is no longer limited to selling to a particular zip code. Today you can reach customers across the country with personal, high-quality direct mail options. The new National Direct Mail package option features much of your favorite Marketing Ideas For Printers content (including matching social media and e-mail pieces) with one notable difference: no zip code restrictions! Elevate the benefits of your business with practical tips, fun facts, and optional coupons. If you’re looking to expand your influence, National Direct Mail is the way to go! Printer’s Press Printer’s Press offers an informative, friendly way to keep your name in the mix with your VIP clients. This month discover five unique getaway options, tips for saving big on everyday expenses, and an anecdote about a magnet postcard “direct-mail miracle.” Beyond its usual work/life blend,

Year after year, direct mail marketing continues to beat back the obnoxious “print is dead” claims with more and more businesses coming to grips with the idea that junk mail is found in inboxes, not in mailboxes. That’s because direct mail pulls a higher response rate than any other digital direct marketing medium, boasting results of five to nine times greater than email, paid search, or social media. Printers have seen this increasing trend as well, and many have made the smart choice to invest in a consistent, monthly direct mail marketing campaign. These printers faithfully target area zip codes and have been working hard establishing trust, building relationships, and, ultimately, increasing their sales. It’s an investment in which they’ll never be sorry. But there’s just one problem. The World Got A Whole Lot Smaller Before the internet, a printer’s target demographic consisted of the city and the surrounding areas of where their business was located. But, that’s not the case anymore. With online ordering capabilities, you’re no longer limited to selling to a particular geographical area. Today, you can reach customers across town as well as across the country. And… so can your competition. That means it’s your job

They say that when you fail to plan, you plan to fail. As your 2019 content comes to a close, December offers an ideal opportunity to reflect on your success and update your goals. Are you growing, succeeding, or adapting? At Marketing Ideas For Printers, we’re committed to helping you look your best and to sell more printing. Here’s a sample of our December 2019 content, available for download now, to help you consider your best marketing strategy for the future: Printer’s Press Printer’s Press offers an informative, friendly way to keep your name top-of-mind with your clients. This month includes skincare tips for winter, a story of Christmas tree goodwill, and a peppermint meringue recipe that brings fresh flavor to your holiday lineup. Beyond its usual work/life blend, Printer’s Press tips your customers toward print options like these: “If you’re already sending mail to your customers every month, why not add a compelling statement stuffer? Well-designed statement stuffers get your message across at a time when your customers are already thinking about your company. Ask us about creating statement stuffers today!” Business Forum Business Forum equips people to stay on top of their professional game. The December issue (available

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