Marketing Archives - Page 17 of 26 - Marketing, content, & technology to help printers sell more printing

Show your business some love with all-new content! What goes around comes around! Plant some seeds with vibrant marketing, and grow your influence in the year to come. Check out the wide range of insightful content options available to you this month: Printer’s Press The February Printer’s Press features creative fold techniques in print, most “pinned” Valentine recipes, and emphasizing encouragement as a way to build emotional stability in kids. Your readers will also discover seven design tips for increasing envelope open rates, like teaser text with engaging keywords, time-bound offers, or size and color alternatives that add prestige. Position yourself as a printer who is personable, approachable, and helpful with this upbeat, direct-mail newsletter! Business Forum How would you feel if you showed up for work one day and your most valuable employee handed in their resignation? This month’s Business Forum offers practical advice on taking care of your “stars,” including stats on the cost of employee turnover and leadership incentives that can fuel motivation. Keep your own clients motivated by featuring five reasons a focus on print can help you build a connection with your audience. Coffee Break Coffee Break encourages your client to pair their vision and

Ready to add definition to your marketing this year? The new year is fast approaching, and with it, a whole host of new content from Marketing Ideas For Printers to help you sell more printing. Here’s what’s coming in the January content mix: Printer’s Press Small changes can make a big impact on your life and business. The January issue of Printer’s Press features New Year’s lifestyle resolutions, the health benefits of a humidifier, and much more! Printer’s Press also encourages your customers with a variety of creative coupon ideas to increase the draw for local shoppers. Coupons carry a similar power as word-of-mouth marketing with measurable tracking, memorable sticking power, and a goodwill incentive that prompts people to try! Encourage your customers this month to boost their marketing efforts with coupons printed by you! Business Forum Along with inspiring business quotes, workplace improvement hacks, and portion sizing tips for a more healthful new year, Business Forum features Zig Ziglar’s “Wheel of Life” metaphor for striking a balance between seven core areas of life. Your customers will also enjoy coaching on “Killer Headlines 101,” reminding writers that only 20 percent of people will read the copy that follows headlines. Rich

As fall fades to winter, we’re reminded that December is just around the corner. Hard to believe it’s almost the last year of the decade! It seems like only yesterday we were all in a kerfuffle about the pending Y2K. Well, time ticks on, and so does the content from Marketing Ideas For Printers that will inspire your customers to create bigger and better things. Preview our December content today! Speaking of winter, the December editions of our direct mail packages and a new Ideas Collection tip are now available! Here’s a peek at seasonal goodies coming your way soon: Printer’s Press Appealing to all audiences, our most popular newsletter, Printer’s Press positions you as a well-informed, good-natured business. This month features ways to give back (during the holidays and beyond), awesome employee wellness ideas, a delicious guacamole recipe, and stuffer/insert options that bolster sales without increasing postage. Business Forum Along with funny workplace tweets, family and education app reviews, and rich business content for crafting consistency in customer service and branding, you’ll want to check out our Business Forum featured book, “The Creative Curve.” Just released in July 2018, Allen Gannett’s book teaches customers how to launch the right product

Who needs marketing? Things are great. I’m busier than ever, and profits are through the roof! In fact, I don’t want or need any more business. All of that may be true. This has been an incredible run. Nine years of economic growth. Not a record, but it’s certainly has been a great ride. I hope it continues for nine more years. However, if it doesn’t, I’m prepared because I don’t see my future and the future of my company hinging on the whim of the economy. Here are three fundamental reasons why any company should always invest in marketing. 1) The good times never last. Come on admit it, they never do. The economy will change, and, when it does, are you prepared? Is your brand prepared? Is your brand memorable, even in a downturn? Will customers choose you over someone else in difficult times? Or better yet, will they remember you when their wallets get tight? This economy will change, and it will affect your business. This is why it’s so essential to plant those marketing seeds today, so you can harvest when times aren’t quite so bright. “Winter’s coming.” Sorry for the cliché. But it is true.

As the holiday season quickly approaches, we are wishing you all the hope, wonder, and joy that the season can bring. We also hope you can take a break from the madness and kick back and enjoy our upcoming issue of Printer’s Press! In this Issue The November issue includes articles on: Tips to survive the holidays Helping your children sleep after a time change The top 10 Thanksgiving traditions … and a delicious, carb-free recipe for avocado and tuna! Marketing That Will Get You in the Door Not only do door hangers typically stand-alone without competition, they must be physically removed from the doorknob, making them more likely to be read and make an impression that lasts beyond a brief glance. For more creative ways to increase sales with print, and many other interesting articles, check out the newly updated Printer’s Press. To get started, contact us below or download a no-obligation sample.

The November issue of our Local Edge direct mail postcard is available now and has us gearing up for the holidays. Celebrate in Style What is your favorite part of the holiday season? The food? The parties? The time with friends and family? Whether you choose a humble gathering or you like to celebrate in style, check out these humorous holiday stats to get your mouth watering: The heaviest turkey ever recorded was clocked in the United Kingdom, weighing 86 pounds. According to Guinness, the bird was auctioned for charity at a record $6,692! The largest pumpkin pie on record weighed 3,699 pounds and was made for Ohio’s 2010 New Bremen Pumpkinfest. The diameter of the pie was 20 feet and the crust was composed of 440 sheets of dough! The average US citizen ate 16 pounds of turkey in 2012. 79% of Americans value their Thanksgiving leftovers more than the meal itself! The Riches of Relationship While food is often the “centerpiece” of our holidays, the true celebration is about people. At Marketing Ideas For Printers, we’re devoting the November Local Edge postcard to the community strength and intrinsic reward that comes from local business partnerships. Use this month’s

In gymnastics, accelerated tumbling passes, high-flying vaults, and breath-taking dismounts are a thrill to behold. While these elements are big crowd-pleasers, the landing is just as critical as the performance. Solid landings keep gymnasts safe, generate big points, and mean the difference between placements and podiums. Seal the Deal with Classy, Confident Labels Business isn’t entirely different: sometimes a project can thrive or flop based on its finishing touch. The November FastStart, our product-of-the-month mailer that helps you generate more print sales, features labels as an opportunity to “stick” the landing: You’ve worked hard to perfect your product, and classy custom labels add a professional finishing touch. Simple and versatile, our economical labels offer flexibility and fun. Consider adhesive logos, business card stickers, service label reminders, conference or trade show swag, or oversized hanging tags and stickers. From branding products to personalizing inventory, custom labels are an ideal option to seal your next deal! Creative Custom Labels Bring an Impressive, Memorable Message Are your customers looking for a fresh, lively look that stands strong among the competition? Distinguish them with vivid labels or vibrant adhesive options! FastStart features personalized product labels, eye-catching envelope seals, save the date adhesives, and smart

The November issue of the Business Forum direct mail newsletter has you gearing up for the busy holiday season. Ready and waiting to impact the lives of your customers, we’re pointing to the future with a little publication that creates a dynamic impact on your business. In This Issue Business focus: For the tech-savvy, explore the benefits and pitfalls of automating everything, and consider a great question – can it even be done? Book Review: Go on a mind-focused journey with this month’s book review of “Deep Work” where Cal Newport takes a deep dive into how to find a work ethic in ourselves that goes beyond expectations. At the Office: Get more from your team in “You Can’t Change Co-Workers – or Can You.” It’s a surprising twist on changing up your own thinking or interactions to get more from your team members. Well worth the read. Health and Wellness: This time of year brings with it myths that are debunked and could help you think differently about cold and flu season. The Art of Family: The other timely content that could be lifesaving to some readers is about car safety and teaching young drivers (as well as some of us

Social media marketing allows you to share articles, links, or images on numerous different platforms all for the sole benefit of connecting with your audience and increasing your presence in the minds or your current and future clients. As a printer, it is important that you jump on board in the venture of social media marketing. Why? Because building your social media presence will help your business grow. Online Etiquette Matters Before you fully use social media as a marketing resource, you must learn and understand the etiquette of using it correctly. Keep Your Opinions to Yourself Avoid getting yourself into trouble by not posting your opinions or commenting on potentially controversial topics. When you are quick to speak and slow to listen to your audience, potential customers that have opposing views to your posted content may be deterred from using your services. Keep Yourself Off the Hook Remember, the person or company who is responsible for posting controversial content may receive negative backlash that could be incredibly consequential. You don’t want to put your business at risk by losing customers or creating an uproar online. The Why Behind Building Social Media For Printers Now that you’ve been reminded of

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