direct mail marketing Archives - Marketing, content, & technology to help printers sell more printing

When sales are down and sales are up, there’s one thing you should do: direct mail marketing. Why? Because… Direct mail response rates are five to nine time higher than any other channel. Direct mail’s average lifespan is 17 days, while the average lifespan of an email is 17 seconds. 62% of consumers who responded to direct mail in the past three months made a purchase. The downside is direct mail takes work, right? You have to come up with the content each month, write it, and design it… unless you have all the files sent to you each month ready to print with a direct mail marketing subscription from MI4P. Here’s what’s coming up in the November content packages available for download now. Local Edge Buying local is a huge advantage, and in this month’s edition of the Local Edge postcard it’s being highlighted with text like: “Remember when customer service people looked you in the eye and smiled? Or when you’d walk into a neighborhood store and were greeted by name? When you buy your printing locally, it ensures you get one-on-one service, superior product knowledge, and a partner who will work with you to bring your ideas

Direct mail marketing is not only an excellent choice for advertising your business (no matter what business you’re in), but it’s also a great way for you, as a printer, to showcase your quality handiwork! You’ve already seen print marketing work firsthand for countless other businesses that you’ve helped personally with their direct mail campaigns. It seems only natural that you would want the same results with direct mail marketing of your own. So, what’s holding you back? Whether it’s time, money, or coming up with the content on your own, you CAN easily provide informative, engaging content on a regular basis that promotes your print business. WHAT IS DIRECT MAIL FOR PRINTERS? Back in 1988, a friendly printer was frustrated that it was so time-consuming and expensive to create his own direct mail marketing. So, he had the idea to create direct mail campaigns as camera-ready artwork so other printers could benefit, too! That friendly printer was Mike Stevens, our late founder. It didn’t take long for other printers to grab hold of the marketing help. Many printers reported that the direct mail campaigns offered provided them with much better artwork than they could design in their own shop,

While marketing may seem counter-intuitive at times like these, this is not the time to press pause on your marketing efforts, but rather to press in to connecting with your audience through print. The world may feel topsy-turvy, but the time-tested (and proven!) method of communicating in print still rings true. Here are a variety of print connection resources available to you this month. National Direct Mail Show your customers the power and impact of a beautifully designed label. In the June issue of the National Direct Mail marketing package (available this month), you can give your print buyers excellent ideas for implementing product and packaging labels, mailing labels, and magnetic business cards into their next campaign. Take your message national with a package that is ready to go, including social media and email content. With everything you need to expand your reach all in one package, and no zip code restrictions, what could be easier? Printers Press Did you know The Cat in the Hat by Dr. Seuss is the second most-checked-out book from the New York Public Library? You’ll never guess the number one. Your print buyers will discover the answer in the June issue of Printer’s Press,

Alright, you ready? Here’s a pop quiz for you… In the unlikely event that you experience a loss in cabin pressure while flying, whose oxygen mask should you secure first? Did you say your own? If so, congratulations! You paid attention to that friendly flight attendant at least once on your travels. Ok, here’s another one… ready? In the unlikely event that you experience a loss in printing sales, whose marketing strategy do you focus on first? Hmm… Did you have to think about that one a little longer? It’s ok. You’re not alone. The reality is, it is a lot easier to help your print buyers with their marketing efforts than to notice your own sales turning blue from a lack of marketing oxygen. Secure Your Direct Mail Oxygen Mask First Direct mail advertising is one of the best-kept marketing secrets to boost the sales of most businesses. In fact, one of the uphill battles the print industry is climbing is this idea that direct mail advertising should be avoided because it’s too difficult. But is it? As a printer, you have the expertise (and advantage) of understanding, mastering, and guiding not only direct mail for your own print