Spring into Growth with Marketing Tools Designed for Printers

As you look ahead to spring, know that with it comes fresh opportunities to build stronger relationships with your print buyers.

Your buyers rely on you to provide high-quality printing and trust your expertise in marketing. In the March content, available now, we’re equipping you with powerful direct mail options and online tools to help you confidently market your business, stand out from competitors, and show your buyers why print remains a vital marketing channel.

Unified Marketing Themes for 2025

March’s marketing content focuses on The Power of Newsletters—a tool proven to foster loyalty and keep your print buyers engaged. By promoting consistent, high-quality communication, newsletters allow you to showcase your print shop’s expertise while building lasting trust.

This theme weaves through all our offerings, giving you a cohesive strategy to market your services and inspire your buyers to return time and time again.

5 Direct Mail Options to Choose From

Coffee Break: A Newsletter That Engages

Deliver smiles with Coffee Break, a lighthearted 8.5×14 newsletter your print buyers will enjoy. This fun, approachable marketing piece includes:

  • Spring-themed jokes, like “Why don’t rabbits ever get hot in the spring? They have hare-conditioning!”
  • A calendar featuring fun dates like Tartan Day, Earth Day, and Arbor Day.

With its cheerful tone and memorable design, Coffee Break positions your shop as a friendly, reliable partner.

Learn more about Coffee Break

FastStart: Build Loyalty Through Storytelling

The FastStart fold-over mailer demonstrates the power of newsletters in building trust and loyalty. This month’s theme, “Turn Pages into Possibilities,” highlights how newsletters can elevate customer engagement.

  • Key features include:
    • Polished, eye-catching designs that reflect professionalism.
    • Exclusive coupon options, if preferred

Share this resource with your buyers to showcase your expertise in creating consistent, professional communication tools.

Explore FastStart

Local Edge: Connecting with Community

Your print buyers value personalized, high-quality service, and the March Local Edge postcard (available now) emphasizes just that.

Featuring the theme “Lucky to Be Local!” and a statistic that 79% of consumers prefer physical mail over digital, this tool:

  • Builds loyalty with personalized messaging.
  • Promotes the value of partnering with your print shop for quality, local expertise.

Let Local Edge help you inspire trust and meaningful connections with print buyers in your neighborhood.

Discover more about Local Edge

National Direct Mail: Trusted, Tangible Connections

Printed newsletters are the cornerstone of this month’s National Direct Mail campaign, offering your print buyers a lasting, impactful way to communicate.

  • Reinforce brand recognition with the trustworthiness of print.
  • Cut through the digital clutter with tangible, memorable newsletters.

Show your buyers how direct mail keeps their brand visible and valued.

National Direct Mail is a unique package in that it includes social media and email content as well as no zip code mailing restrictions, so you can mail anywhere!

Learn about National Direct Mail

Printer’s Press: Engaging and Inspiring Content

This 11×17, full-color Printer’s Press newsletter is packed with engaging stories and ideas your print buyers will love. Highlights include:

  • Cover Story: “Embracing Serendipity” encourages readers to find value in life’s surprises.
  • Wellness Tips: Seasonal changes that energize and inspire.
  • Travel Spotlight: Asheville, North Carolina, as a picturesque spring destination.
  • And, of course, why they need print!

This informative newsletter shows your print buyers how engaging content can keep their customers coming back for more.

Explore Printer’s Press

New Online Content

Ideas Collection: Precision in Print

This month’s Ideas Collection showcases cutting and micro-perforation techniques to transform printed pieces into interactive, tactile designs. Whether you’re creating tear-off coupons or intricate die-cut designs, this article highlights:

  • Choosing between die-cutting and laser-cutting for specific projects.
  • Incorporating textures and layers to make designs unforgettable.

“Print design offers endless possibilities for creating memorable and tactile experiences.

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By integrating techniques like cutting and micro-perforation into your designs, you can elevate printed materials into impactful works of art. Here’s how to make the most of these advanced methods.”

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Use this knowledge to educate your buyers on how these innovations make their marketing stand out. The latest Ideas Collection tip is available to all website subscribers and MI4P WordPress Plugin users.

White Paper: Tangible Trust – How Print Amplifies Inbound Marketing

Print adds credibility and impact to inbound marketing strategies, making it an essential tool for your print buyers. This quarter’s white paper explores:

  • The high response rates of direct mail (up to 9%).
  • How print materials build trust and stand out in digital clutter.
  • Ways to seamlessly integrate print and digital campaigns.

Help your print buyers see the value of using print as a key component of their multichannel strategy and position yourself as the sales and marketing expert they need.

Resources:

Empower Your Print Buyers This Spring

When you confidently market to your print buyers, you empower them to see the value of print for their own customers. This month’s tools give you everything you need to position yourself as a trusted marketing partner, drive engagement, and grow your business.

Contact us today to learn how you can make these solutions work for your print shop!

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