Marketing Archives - Page 2 of 26 - Marketing, content, & technology to help printers sell more printing

Print buyers aren’t comparing paper stocks or binding styles. They’re deciding who they trust to help them get results. That decision is rarely about logic alone. Studies on persuasion, like Robert Cialdini’s Influence: The Psychology of Persuasion, show that people make choices based on emotions first, then back them up with facts. For you, as printers, that means your marketing should go beyond listing products and prices. It should connect with the underlying motivations that drive buyers to act. Here are five proven ways to do that. 1. Encourage Your Print Buyers’ Dreams Your buyers don’t dream about ink coverage. They dream about a successful event, more sales, or customers who actually remember them. If you talk about postcards as “cheap to mail,” you’ll lose them. But if you describe postcards as a way to “get more people through the door,” you’ve aligned with what they actually care about. That’s persuasion 101: connect your product to their aspiration. In your own campaigns, swap product-driven copy with dream-driven copy. For example, instead of “EDDM postcards starting at $0.15 each,” try “Fill more seats at your next event with a simple, targeted postcard.” Align your products with outcomes, not specs. Printers who

You don’t have to convince your customers that gratitude matters, but you can show them how print makes it more personal, more powerful, and more likely to be remembered. The November content lineup (available now) is built around folded cards: a format that offers a simple, timeless way to say thank you, reconnect with loyal clients, or stand out with elegance during the busiest season of the year. From laugh-worthy newsletters and thoughtful appreciation campaigns to marketing tips that bridge print and tech, each piece is crafted to help you spark stronger connections, elevate your value, and sell more print before year-end. Whether you use one or all, here’s how to put this content to work for your print business. Direct Mail For Printers Options Coffee Break Humor Newsletter Print Type: Folded NewsletterSize: 8.5″ x 14″ flat, folds to 8.5″ x 7″ If you want to stay top-of-mind in a light, low-pressure way, the Coffee Break newsletter is your go-to. This edition delivers seasonal humor, quirky trivia, and a December calendar that gives people a reason to keep it on the fridge or in the breakroom. This month’s featured jokes include: “I cleaned out my inbox. Now I only have

As autumn settles in with its mix of urgency and opportunity, here are several ways you can make the most of the season’s momentum. October often signals a pivot point: end-of-year planning, pre-holiday promotions, and the push to stay relevant in a busy marketplace. But not every campaign needs to be big and complex. This month’s content proves that small, focused print pieces—like rack cards—can pack a powerful punch when done well. Whether it’s creating visibility in high-traffic spaces, supporting fall events, or providing grab-and-go marketing, October’s lineup leans into clarity, confidence, and connection. From newsletters that make readers laugh to marketing tips grounded in timeless principles, here’s a look at the content your clients can count on to drive results this month. Direct Mail For Printers Options Coffee Break Coffee Break brings the laughter once again in October’s issue with clever jokes, seasonal wit, and engaging side content that keeps your brand top-of-mind. This 8.5×14″ direct mail newsletter keeps the tone light but the connections strong. Sample jokes include: “Would you like to round up for charity?” Me: “Only if I can round myself down for taxes.” Friend: “What are you dressing up as for Halloween?” Me: “Someone who

We’ve heard it before, and maybe you’ve even said it yourself: “I delete most of the emails I get. I don’t think email really works.” It’s an honest thought. But here’s the thing: you aren’t your print buyer. Just because email doesn’t resonate with you doesn’t mean it doesn’t work. In fact, many of your print buyers rely on email as their primary way of hearing from businesses they trust. Some aren’t active on social media. Some toss printed mail in the trash. Some skip websites altogether and just wait for updates to hit their inbox. Visibility For Printing Companies Matters If you’re not showing up where your customers are paying attention, even if that’s not where you prefer to engage, you’re invisible.And when you’re invisible, you’re forgotten. That “I didn’t know you did that” moment?That’s the sound of a missed opportunity echoing in your inbox. You’re Not Trying to Reach Everyone. Just the Right Someone. It’s easy to assume your audience behaves like you do. But marketing works best when you meet people where they are, not where you wish they were. Even if 90% of your list scrolls past your email, that remaining 10% may be your best

As the fall season draws closer, September brings the perfect opportunity to help your customers refocus, reconnect, and stand out. With routines resuming and back-to-business energy in the air, now is the time for printers to help clients deliver marketing that gets noticed, especially with banners that boost visibility and drive results. The September content—available now for download and print—features tools that make your clients’ messages clear, bold, and effective. From high-impact banners to lighthearted newsletters, every piece is designed to turn heads and support real marketing goals. Here’s a look at what you can start producing today for September outreach. Direct Mail For Printers Options Coffee Break Type: Direct Mail Humor NewsletterDimensions: 8.5″ x 14″Coffee Break Highlighting humor and fun themes, Coffee Break keeps connections strong with a fresh mix of jokes, trivia, and notable dates. This issue features punchlines like: “What do you give a man who has everything? Penicillin.” “My grandma has the heart of a lion—and a lifetime ban from the zoo.” The sidebar article plays with the age-old question, “How many does it take to change a lightbulb?” with witty answers from optometrists, politicians, and programmers. Paired with an October calendar full of trivia-worthy milestones,

Today, your next big client is checking your Google reviews before they ever call. And if you’re not actively collecting reviews, you could be handing business over to a competitor without even realizing it. Keep reading to find out how Google reviews help your business, why a few less-than-perfect ones aren’t a dealbreaker, and what you can do to start collecting and using them with minimal effort. Google Reviews = Better SEO Google loves fresh content, and customer reviews count. When your clients leave reviews, it tells Google your business is active, relevant, and worth showing to more searchers. More reviews also help you appear in the “Local Pack,” those top three map results people see when they search for things like “printing company near me.” That’s digital real estate you don’t want to miss. A steady stream of reviews also helps reinforce keywords naturally. If someone leaves a review that says, “Great banner printing!” or “Fast postcard turnaround,” you’re getting keyword juice without even trying. More Reviews = A Competitive Edge Would you rather choose a printer with 7 reviews or 70? Most people equate review volume with popularity and trust. If your competitors have more reviews than you,

You don’t have to convince your customers that marketing matters, but you can show them why print is the smartest way to do it. August’s content lineup (available now) focuses on the often underestimated but always essential envelope. Whether it’s a teaser line, a pop of color, or a polished finish, the envelope is the first handshake of a print buyer’s message. From witty newsletters to professional marketing packages and smart design insights, each piece below is crafted to help you spark better conversations, elevate your print value, and close more sales. Whether you subscribe to one option or use them all, here’s how to put this content to work for your shop. Direct Mail For Printers Options Coffee Break Humor Newsletter Looking to add laughs and staying power? We got you. If you want to stay connected with customers in a lighthearted, casual way, the Coffee Break newsletter is the ideal touchpoint. Printed as a foldable 8.5 x 14 mailer, it features fresh humor, unexpected trivia, and a quirky monthly calendar that makes people smile and remember your name. This month’s jokes bring beachy laughs and office life chuckles: “Karen tried ‘quiet quitting’ but forgot to tell her facial

It’s been a while since I’ve had the chance to step out of the day-to-day marketing mindset to remind you of, and hopefully inspire you with, a bigger idea. So, today’s the day! After meeting with printer after printer to discuss their marketing strategies, there’s been this growing “earworm” in the minds of printers that I think needs to be said out loud. You see, there’s a quiet little lie infiltrating our industry. Maybe you’ve noticed it, and maybe it’s crept into your thoughts, too. It’s the lie that says, “Print can’t keep up.” It’s not something people in the industry usually say directly. But you feel it, and I hear it in your voices when orders slow, when clients lean harder into digital, and when it feels like everything is changing faster than you can keep up. To be clear, I’ve fought this same earworm at times. Even being in the printing industry with you for almost 30 years, I can struggle the same way. When Doubts Start to Creep In There are moments when I’ve stared at our own direct mail offerings and thought, Is this still enough? I’ve talked with printers who’ve run successful businesses for

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