Presentation matters.

As printers, you know that whether you’re handing out materials at a trade show, meeting with clients, or organizing important documents, pocket folders offer a polished way to present your brand with confidence.

This month’s Direct Mail For Printers content focuses on the power of print as a tangible, screen-free way to keep your brand visible and your materials organized. Custom pocket folders are more than just a tool—they’re an extension of your professionalism.

Explore this month’s marketing lineup and find the right tools to help your print buyers make an impact.

5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS

April’s theme, Pocket Folders: Present with Professionalism, highlights the importance of branded organization tools for client meetings, trade shows, and corporate presentations. Custom pocket folders help your print buyers’ businesses stay organized while reinforcing their brand identity with every interaction.

This theme weaves through all our offerings, providing a unified strategy to market your services and inspire your buyers to return time and time again.

Coffee Break Newsletter

Lighthearted 8.5″ x 14″ direct mail newsletter

Adding a touch of humor and insight keeps your brand memorable. The Coffee Break newsletter brings a fun and engaging approach with:

• A collection of quick jokes, including:
  Why did the golfer bring an extra pair of pants? In case he got a hole in one!
• An article featuring classic April quotes, such as:
  “April prepares her green traffic light and the world thinks Go.” – Christopher Morley
• A May calendar filled with unique dates, including Star Wars Day (May 4), National Smile Day (May 31), and Memorial Day (May 26).

Sending Coffee Break each month keeps your print shop connected with customers in a way that’s engaging and memorable.

FastStart Direct Mail

Fold-over mailer and postcard

Make an Impact: The Ultimate Presentation Tool

Pocket folders are more than just document holders—they are key to creating a professional and polished first impression. This month’s FastStart campaign highlights how businesses can use custom pocket folders to:

• Stay organized for client meetings, trade shows, and internal presentations.
• Incorporate custom die-cuts and bold designs to reinforce brand identity.
• Choose eco-friendly materials in honor of Earth Month.

Help your print buyers stand out with custom presentation materials that reflect their professionalism using FastStart!

Local Edge Postcard

6″ x 9″ postcard promoting local printing advantages; EDDM option

The People Advantage: Connecting Through Personalized Service

Your local expertise makes a difference. This month’s Local Edge postcard focuses on custom pocket folders, showing customers how printed materials can create a stronger connection with their audiences.

• Professionalism in Print – Custom folders keep materials neat and help businesses stand out.
• Tailored for Each Brand – Personalized designs reinforce company identity.
• Locally Produced with Care – A reminder that working with a local printer (YOU!) means quality, service, and reliability.

Promote your print shop’s advantage and help businesses leave a lasting impression with the Local Edge postcard package.

National Direct Mail

Envelope/self-mailer and 6″ x 11″ postcard campaign, with email and social content included

Print Advantage: The Tangible Connection

With more communication shifting online, businesses need a way to make their branding stand out without relying on a screen.

This month’s National Direct Mail campaign highlights custom pocket folders as a practical and professional solution.

• A lasting, hands-on brand presence – Unlike emails, printed materials don’t get lost in an inbox.
• Perfect for sales presentations, client welcome kits, and trade shows.
• Eco-friendly options available to support sustainable business practices.

Help your customers create a stronger, more memorable brand experience with professionally printed presentation tools.

Printer’s Press Newsletter

4-page customer newsletter featuring industry insights & engaging articles

April’s Printer’s Press focuses on organization, creativity, and the power of presentation with engaging articles such as:

• “Spring into Creativity” – How nature’s beauty inspires art and photography.
• “Pocket Folders That Impress” – Why branded folders are a must-have business tool.
• “The Scenic Beauty of Acadia National Park” – A look at this stunning spring destination.
• “Legendary Customer Service” – The story behind Zappos’ unexpected pizza recommendation.

Your customers will find business tips, travel insights, and wellness ideas, all designed to keep them engaged—and keep your print shop top of mind.

NEW ONLINE MARKETING CONTENT THIS MONTH

Great websites need great content. Share your expertise and give your visitors a reason to come back with the latest Ideas Collection tip.

Ideas Collection 

Online Marketing Tip for Your Website

The Gardener’s Approach to Leading Design Teams

Great design leadership is about cultivating creativity while maintaining consistency and quality. This month’s Ideas Collection tip explores how leaders can take a gardener’s mindset to build stronger teams:

• Balance structure and creative freedom to produce the best design results.
• Create a shared vision using design boards, inspiration channels, and team discussions.
• Foster autonomy by allowing designers to take ownership while reinforcing brand standards.

By guiding rather than controlling, leaders can build innovative teams that thrive on both structure and creativity.

This latest tip is available via subscription through our Base Website or via our WordPress Plugin.

Make the Most of April’s Marketing Opportunities

April is the perfect time to refresh your marketing strategy with professional, branded materials that leave a lasting impression.

With this month’s content lineup, you have a variety of ways to highlight the power of print and help your customers stay organized, professional, and memorable.

Ready to strengthen your brand presence? Download free samples below!