As we move into the new year, it’s time to focus on building strong customer relationships through creative and impactful marketing.
Whether you want to attract new print buyers, strengthen community ties, or simply keep your brand top-of-mind, this month’s lineup offers print and digital content designed to help you stand out.
From lighthearted newsletters to powerful direct mail campaigns, discover how these marketing tools can inspire meaningful connections while boosting your business’s visibility.
5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS
Here’s a look at February’s direct mail and digital marketing content, designed to keep your print shop connected with customers and ready for growth:
Coffee Break: Add Humor and Heart to Your Brand
The Coffee Break newsletter is a lighthearted, engaging 8.5×14 direct mail piece designed to bring joy while keeping your print shop front and center. This single-sheet mailer features humorous content, fun facts, and an engaging monthly calendar.
This month’s edition includes laugh-out-loud jokes like:
Why did the turtle cross the road?
“To slow down traffic.”
The sidebar article “Love Is…” shares sweet, funny definitions of love from a child’s perspective:
“Love is when mommy gives daddy the best piece of chicken.”
The fact-a-day calendar on the back of the newsletter highlights unique dates such as Mario Day (March 10) and St. Patrick’s Day (March 17).
Coffee Break is a fun, easy way to stay connected with your customers while adding personality to your brand.
FastStart: Promote What Drives Business Growth
The FastStart package is a visually compelling direct mail piece that highlights products and services guaranteed to make an impact.
This month’s focus is on Every Door Direct Mail (EDDM), emphasizing targeted campaigns that deliver results.
Key messaging includes:
- Grand Openings: Announce your new business or product launch with precision.
- Seasonal Promotions: Boost holiday or event-based sales with targeted mailings.
- Loyalty Programs: Encourage repeat business with personalized offers.
With headlines like “Engage Your Neighborhood” and “Drive Local Impact,” this campaign shows how EDDM delivers marketing messages directly into customers’ hands. Partner with our experts to craft custom, results-driven campaigns.
Local Edge: Spotlight Local Expertise
Local Edge postcards showcase the unique benefits of working with a local print shop. Each month, this direct mail piece highlights one of four key advantages: Print, Local, Creative, or People.
February’s edition focuses on The Print Advantage, emphasizing premium print materials that make an unforgettable impact. Messaging includes:
- High-Caliber Materials: Make your brand shine with professional finishes.
- Targeted Delivery: Reach customers efficiently with expert EDDM services.
- Custom Design Options: Create standout print materials tailored to your brand.
Show customers how partnering with a local print shop leads to better results, greater flexibility, and a personal touch that national providers can’t match.
National Direct Mail: Expand Your Reach with Multi-Channel Campaigns
The National Direct Mail package provides flexible, multi-channel marketing solutions for businesses ready to grow. This month’s theme, “Print: The Life of the Marketing Party,” highlights how direct mail drives customer engagement while boosting brand visibility.
Key benefits include:
- Interactive Campaigns: Use custom shapes, pop-up mailers, and unique formats.
- Personalized Messaging: Tailor your campaigns for maximum impact.
- Creative Storytelling: Let print marketing tell your brand’s story in ways digital alone can’t match.
With exclusive promotions like “Save $100 on bulk mail orders of 500+ pieces” and “Enjoy 20% off your first EDDM campaign,” this package is designed to help your business reach new heights.
Printer’s Press: Connect with Customers on a Personal Level
The Printer’s Press newsletter is a 4-page, full-color 11×17 publication filled with articles, lifestyle tips, and engaging content that keeps customers coming back for more.
February’s edition includes:
- Random Acts of Kindness Ideas: Thoughtful ways to spread joy, like buying someone’s coffee or writing thank-you notes.
- Travel Feature: Explore unique treehouse getaways across the U.S.
- Heart-Healthy Wellness Tips: Simple, fun ways to stay active and healthy.
- Inspiring Quotes: Uplifting words from icons like Vincent van Gogh and Dwayne Johnson.
- Trivia & Games: Fun challenges like “What animal has the largest eyes?” (Answer: Colossal squid).
This engaging, content-rich newsletter helps build customer loyalty while highlighting your business’s expertise and personal touch.
NEW ONLINE MARKETING CONTENT THIS MONTH
Ideas Collection: Master Book Marketing Strategies
This month’s Ideas Collection article shares 10 Tips for Marketing Your Book, combining online and offline strategies to help self-published authors reach new audiences.
Key tips include:
- Optimize Your Book’s Back Matter: Use it to encourage reviews and promote other works.
- Create an Author Website: Build a hub for updates and reader engagement.
- Engage Local Media: Craft press releases for increased exposure.
Whether you’re marketing your own book or helping a client, these practical tips will boost visibility and sales.
(The latest Ideas Collection tip is available to all website subscribers and MI4P WordPress Plugin users.)
Notice a Theme?
New for 2025: Unified Marketing Themes
This year, we’re introducing monthly product-focused themes for a cohesive marketing strategy across all channels. From direct mail to websites and email campaigns, every content piece aligns with a central message.
In February, the spotlight is on Every Door Direct Mail (EDDM)—a powerful tool for delivering personalized, results-driven campaigns. Use this theme to build a consistent marketing strategy across multiple platforms.
Start building stronger customer connections with this month’s dynamic marketing lineup. Contact us today to learn how these print and digital solutions can help your business grow and thrive!
