Marketing Beyond Personal Preference: Reaching Your Print Buyers Where They Are

When it comes to promoting your own print shop, are personal preferences holding you back? Many print shop owners resist certain marketing strategies simply because they don’t like them. Whether it’s email campaigns that feel like spam or social media that seems irrelevant, these personal opinions can prevent you from connecting with your target audience. The reality? Effective marketing isn’t about what you like—it’s about showing up where your buyers already are. Here’s how you can move beyond preferences to adopt strategies that grow your business and create connections. Your Website Is the Party—Marketing Is the Invitation Your website is like a party—it’s where all the value and excitement of your business are showcased. But no one will show up if they don’t know about it. Email marketing, social media, and direct mail are the invitations that guide people to your website. Without these channels, you’re missing countless opportunities to reach new buyers and connect with existing ones. Consider this: Email Marketing: Even if it doesn’t feel personal to you, email remains one of the most effective ways to stay top-of-mind. Social Media: While it may seem casual, platforms like LinkedIn and Instagram are full of business buyers who scroll

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