MI4P, Author at Marketing, content, & technology to help printers sell more printing

Did you know that the earliest known form of printing dates back to 200 BC in China, where ink and paper were used to create stamps? Or that one of the oldest existing books, The Diamond Sutra, is printed on a 16-foot-long scroll from 868 AD? Print has come a long way since then – its use now extends far beyond books and scrolls and is used in various forms, from newspapers and magazines to packaging and billboards. The Informed Print Buyer Today’s print buyers are more informed than ever. But how much do they know about the fascinating world of printing? To help you connect with your print buyers on a deeper level, here are a few facts that could come in handy when you need to entertain them. Helvetica: The Unfading Classic Helvetica, the font that appears everywhere, has a remarkable history. Designed in 1957 by Swiss typeface designer Max Miedinger and designer Eduard Hoffmann, it derives its name from “Helvetia,” the Latin term for Switzerland. What’s truly bizarre is that this unassuming font gained a dedicated following, inspiring documentaries, merchandise, and even its day of celebration on April 21st—known as “Helvetica Day.” It shows that a simple font

The relationship you have with your customers and with the greater community in which you reside must be built on mutual trust. This means the marketing you produce for your print shop should be an invitation for your customers to trust you, not only with their printing needs but as a printing expert. The monthly marketing materials we provide work toward that end—making your print shop the print authority in your community. Consider the impact of adding one of our direct-mail packages to your marketing lineup! DOWNLOAD OF THE MONTH CLUB The August download from the Download of the Month Club is a complete how-to for your print buyers on how to create case studies that they can print with you! Help elevate your clients’ own business by providing them them with this powerful resource branded from your printing company. If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a

Running a printing business is no easy task, and one of the most critical factors that can make or break your success is effective leadership. Strong leadership plays a pivotal role in steering your print company towards growth. It’s not just about managing the day-to-day operations; it’s about inspiring and guiding your team to reach their full potential and drive the business forward. What’s the Big Deal About Print Leadership? A great leader sets the tone for the entire organization, print or otherwise. Your vision, passion, and commitment can be contagious, motivating your team to share your drive and dedication. By fostering a positive and creative work environment, you encourage your employees to think innovatively, leading to improved solutions and a competitive edge in the market. Solid leadership also directly impacts customer experience. When your team is inspired and focused on delivering excellence, it reflects in the quality of your services. Satisfied customers become loyal supporters and brand advocates, amplifying your business through word-of-mouth referrals. Strong leaders are also adaptable and resilient. They embrace new technologies, staying ahead of the curve and remaining competitive. The truth is, as a printing business leader, your actions and decisions influence the success and

Enhancing the print buying experience is crucial for staying ahead of the competition, especially in this fast-paced digital world. As technology evolves, your print buyers seek convenience, personalization, and efficiency. Embracing innovative approaches will not only attract new customers but will also help you retain loyal ones. If you’re looking to elevate the print buying experience and boost sales, explore these cutting-edge strategies. 1. Ensure a User-Friendly Website Experience Your website is the virtual storefront or digital doorstep of your printing business. Ensure it is user-friendly, intuitive, and responsive across all devices. Implement a clean design highlighting your services and making it easy for customers to find what they need. Remember, a seamless online experience fosters trust and encourages repeat business. In addition, make sure you’re targeting the right print buyers. For example, if you’re looking to get more B2B print clients and focus on larger jobs, don’t feature business cards on the home page of your website. Put the products that you WANT to print front and center on your website. 2. Provide an Interactive Print Design Tool Introduce an interactive online design tool that empowers your print buyers to create personalized print marketing pieces effortlessly. This tool should

Even if the back-to-school rush doesn’t affect you personally, there is a noticeable shift when the calendar flips to September. What a great time to capitalize on the newness that comes with the change of season by considering a new addition to your marketing plan. We offer powerful, easy-to-implement marketing materials that will make your print shop stand out as a clear option for all the printing needs of your customers. Give us a call today to start a subscription to one of these pieces and check out the September issues, available for download now. DOWNLOAD OF THE MONTH CLUB The July download from the Download of the Month Club is a brilliantly designed receipt or marketing collateral folder. Fold your invoices, product overview sell sheets, and more all within this branded receipt holder. If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral. For

In a world full of clichés, many speak to the importance of doing what you love. But, it’s increasingly rare to find a genuine example of someone loving what they do and pouring their whole heart into doing it. When I met with Tom Lancaster of Litho Press, it was quickly and abundantly clear that Tom hits the ground running every morning, looking to see who he can bless in the world of printing. It’s incredible, and it can be an inspiration for all of us. Introducing Litho Press Litho Press (located in San Antonio, Texas) was founded in 1962 by Raymond Thomas. It began as a provider of printing services to the Government Printing Office (GPO) nationally. Over the years, it became one of the largest GPO providers in the country. Today, the company still fulfills printing services to government entities but has expanded to serve the commercial sector, which accounts for more than 90% of its business activity. Litho Press has a unique ownership structure as well. After Raymond Thomas passed away, he bequeathed the company to a local university. Trinity University later sold it to Thomas F. Murray, who has been the owner for many years. When

In today’s digital age, having a strong online presence is essential for connecting with your print buyers. One crucial tool for achieving this is Search Engine Optimization (SEO). SEO can drive website traffic and generate leads for your printing business and isn’t as hard as you might think. 5 Ways SEO Boosts Traffic and Leads for Your Printing Business With the power of Search Engine Optimization (SEO), your printing business can significantly enhance its online presence and achieve remarkable results. Here’s how: 1. Increased Visibility and Reach By optimizing your website for search engines, SEO helps your printing company appear prominently in search results. This boosts visibility and expands your reach, making it easier for potential customers to find your services when they search online. DID YOU KNOW? 0.63% of Google searchers click on results from the second page. (Source) 2. Targeted Content SEO enables you to create website content tailored to the specific needs of your print buyers. This makes it easier for them to discover your website and engage with your products or services. 3. Improved User Experience SEO plays a role in enhancing user experience by simplifying website navigation and ensuring an aesthetically pleasing online presence. This

“To plant a garden is to believe in tomorrow.” —Audrey Hepburn It’s that time of year when those who have planted are getting ready to harvest. It can also be the time of year when you plant marketing seeds that will bear fruit well into the fall and winter seasons. Whatever your sales goals, a solid marketing program is a great way to achieve them. We’d love to work with you to help prepare for a great harvest of new customers and increased sales! Check out the latest content available now! DOWNLOAD OF THE MONTH CLUB The June download from the Download of the Month Club is product-focused, inspiring your print buyers to take advantage of the many benefits of booklets! Printed booklets are an excellent way to showcase your products, services, or company information in a professional and engaging format, allowing you to convey your message more effectively. They can be easily distributed at events, in mailings, or through other promotional channels to reach a wider audience and increase brand awareness. Our staff can help you create engaging booklets for your company today! This simple, fun statement stuffer is the perfect companion to any custom correspondence and encourages your

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