New Content For Printers to Gain Customer Trust

The relationship you have with your customers and with the greater community in which you reside must be built on mutual trust.

This means the marketing you produce for your print shop should be an invitation for your customers to trust you, not only with their printing needs but as a printing expert.

The monthly marketing materials we provide work toward that end—making your print shop the print authority in your community. Consider the impact of adding one of our direct-mail packages to your marketing lineup!

DOWNLOAD OF THE MONTH CLUB

FastStart

Your shop produces high-quality printing for its customers—why not remind them of it?

Printing and mailing the FastStart mailer or postcard is a low-cost, high-impact way to show your customers the quality work you do and let them know you can do the same for them! Here’s a sample of what this month’s FastStart has to say about brochures:

Looking for an effective way to showcase your products and services? Look no further! We specialize in delivering high-quality printed brochures that will captivate your audience and leave a lasting impression.

Sometimes people just need a little nudge. FastStart is an easy and effective way to give your customers a little push to come in and see what you can do for them.

Coffee Break

Whether met with a laugh or a groan, a joke is so fun to share with someone.

The Coffee Break newsletter understands the joy that’s spread through humor. It’s a big part of what makes this monthly mailing such a crowd favorite. Here’s a sample of jokes from this month’s mailing:

• Why don’t pirates take a shower before they walk the plank? They just wash up on shore.
• Someone once told me, “GO FOR BROKE!” I’m happy to report that I succeeded.
• Health inspector: “I’m afraid you have too many roaches in here.” Restaurant owner: “How many am I allowed?”

Making this newsletter a part of your marketing routine allows you to make a positive impression on your customers, meaning they’re more likely to think of you when they need printing!

Local Edge

It takes all types of businesses and people to help a community thrive. Your print shop’s presence in your community is part of that.

The Local Edge postcard exists to build trust and rapport with the people you rub shoulders with at the grocery store or high school football game.

Looking to brew up some wickedly good marketing for your small business? Skip the spooky online fails and embrace the spellbinding powers of printed postcards!

With a Halloween theme, this month’s Local Edge is sure to make in impression on your customers, and will help them choose you for their printing needs!

 

National Direct Mail

The attractive graphics and informative content of National Direct Mail is like a spark of inspiration in your customers’ mailboxes every month.

Sure, they know you are a print shop … but this well-designed postcard or mailer shows the recipient the benefits of printing they may not have considered. Here’s a look at this month’s focus:

Integrate traditional print pieces such as flyers, postcards, coupons, and statement stuffers with digital channels like email, SMS, and webpages to maximize reach and achieve the best results.   

Wouldn’t it be great to know your marketing piece was making your customers say, “That’s a great idea!” or “I hadn’t thought of that before!”? National Direct Mail is the key to connecting with your customers in this way.

Printer’s Press

A four-page newsletter from a print shop? Yup!

Printer’s Press is unique among marketing materials, and we wouldn’t have it any other way. With so much interesting content and just the right amount of marketing, it has stood the test of time and continues to be a powerful way to connect with customers.

This month’s articles include:

• Don’t Get Burned: Fire Prevention Tips
• Albuquerque International Balloon Festival
• Be Sure to Say Thank You

In your effort to build relationship with your customers, the Printer’s Press newsletter is sure to be a step in the right direction. Solid content and harmonious design elements make this a marketing piece your customers will love to receive.

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NEW ONLINE MARKETING CONTENT THIS MONTH

BOOST YOUR MARKETING STRATEGY: TURNING NEGATIVES INTO POSITIVES

The latest Ideas Collection tip, available to all website subscribers and MI4P WordPress Plugin users, positions you as just the marketing expert your audience is looking for.

People are always searching for fresh ideas to make their print projects stand out. One effective technique is to transform negatives into positives.

By looking at a product or service from different angles, you can uncover hidden advantages and create a compelling story that resonates with your target audience.

Explore these practical methods to help you tap into the potential of negative aspects and turn them into positive selling points in your marketing…

Want more? Continue reading “Unlocking Design Flow Secrets: Expert Advice for Print Projects”

P.S. Promote your tip and sell even more printing with the Ideas Collection email marketing template, included free within the all-new Email Marketing For Printers subscription. Check it out today!

Forge an Unbreakable Connection with Your Print Clients

Persuasive content helps your print business gain unwavering trust.

By providing invaluable perspectives and demonstrating your expertise to prospective customers, you can establish your business standing as the reliable expert in meeting their print marketing needs.

Ready to get started? Contact us directly at (701) 241-9204 or download samples below to get started!