Boost Your Fall Marketing Campaigns with Stunning New Content

Even if the back-to-school rush doesn’t affect you personally, there is a noticeable shift when the calendar flips to September.

What a great time to capitalize on the newness that comes with the change of season by considering a new addition to your marketing plan. We offer powerful, easy-to-implement marketing materials that will make your print shop stand out as a clear option for all the printing needs of your customers.

Give us a call today to start a subscription to one of these pieces and check out the September issues, available for download now.

DOWNLOAD OF THE MONTH CLUB

The July download from the Download of the Month Club is a brilliantly designed receipt or marketing collateral folder. Fold your invoices, product overview sell sheets, and more all within this branded receipt holder.

If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut.

With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral.

For only $9.99 a month, you can grow your business with compelling writing and impossible-to-ignore design, all neatly packed and delivered to your inbox.

Tell Me More!

Psst… Did you know you can purchase previous issues of the Download of the Month Club for only $25?
Here’s a list of what we’ve done so far: Choose Print Rack Card, Join Us Online Poster, Company Overview Brochure, Company Sell Sheet, Print Facts Bookmark Set, Leave Us a Review Card, 2023 Yearly Calendar, Holiday Card, Join Our Mailing List QR Card, Fun Print Sticker/Magnet Set, Social Media Card, Table Tent Marketing Highlight, and an Office Door Hanger Set, Product Inserts, and more!

5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS

FastStart

It’s possible you take for granted that your customers know about all the products and services you offer.

FastStart takes that assumption and moves it into reality by highlighting every month one way your print shop can serve its customer base. Here’s an example of this month’s product focus:

Whether you choose standard or oversized postcards, the simplicity of a well-designed postcard is sure to catch the eye of your customers and prospects, and engage them in the happenings at your company.

The FastStart mailer or postcard is a cost-effective option when it comes to keeping your customers informed and encouraging them to bring their printing projects through your doors.

Coffee Break

Imagine for a moment the impact a humor newsletter can have on your customers.

The silly jokes and sometimes odd calendar entries that are sure to be shared around the office as the newsletter circulates. And all that goodwill is attached to your print shop.

Yesterday I saw my neighbor kicking in his own door. Turns out he’s a burglar who started working from home.
Little Johnny: “Hey Mom, tomorrow there’s a small PTA meeting at school.”
Mom: “A small PTA meeting?”
Little Johnny: “Yeah, just you, me, and the principal.”

There’s just nothing like sharing a laugh with the people around you. Make the Coffee Break direct mail newsletter part of the company culture for your customers by adding it to your marketing lineup.

Local Edge

Whether your print shop is located in a large city or a small town, the goal is the same: build relationships with customers that keep them coming back. That’s the idea behind the Local Edge postcards—to encourage loyalty in your customers by reminding them to shop locally.

Eye-catching posters will get your message across in a big way. Whether you need posters to promote a sale, advertise a new product, or simply to enhance your brand visibility, you’ll find everything you need right here locally.

Each monthly mailing highlights a product or a service that your print shop provides as a way to say, “We’re here when you need us.” Local Edge is an easy, affordable addition to any marketing plan!

National Direct Mail

Keeping your customers and prospects informed about the products and services you offer is an obvious way to increase sales. But it can be easy to forget this simple reality.

The National Direct Mail mailer and postcard offer a no-fuss way to remind your customers about all the ways you can serve them. Here’s an excerpt from this month’s mailing:

Printed case studies and presentation folders create a positive visual and tactile experience that cannot be replicated in a digital format.

Open your customers’ eyes to all the print possibilities you provide. The more you keep these ideas in front of them, the more likely they are to think of you when they need quality printing!

Printer’s Press

Perhaps the most intriguing thing about the Printer’s Press newsletter is the way it can connect with a wide variety of people.

With articles ranging from health topics and travel ideas to recipes and trivia, everyone that picks up this beautifully designed newsletter is bound to be entertained.

This month’s articles include:

Find the Perfect Vacation Rental
Reading Body Language Cues
Labels and Stickers Make an Impression!

What continues to make this newsletter a popular choice is the intentional marketing that is sprinkled throughout the interesting content. A read through Printer’s Press will show your customers you’re the print shop that can make things happen!

NEW ONLINE MARKETING CONTENT THIS MONTH

UNLOCKING DESIGN FLOW SECRETS: EXPERT ADVICE FOR PRINT PROJECTS

The latest Ideas Collection tip, available to all website subscribers and MI4P WordPress Plugin users, positions you as just the marketing expert your audience is looking for.

When you spend your hard-earned money on a piece of print marketing, you want it to look its best. When it comes to designing a book, booklet, or catalog, achieving the perfect “flow” is paramount.

In the words of the renowned book, “Design Basics Index,” flow is what separates successful layouts from the rest. Similar to music, a layout must possess a seamless flow to truly captivate its audience.

To help you achieve exceptional flow in your designs, here are five key considerations…

Want more? Continue reading “Unlocking Design Flow Secrets: Expert Advice for Print Projects”

P.S. Promote your tip and sell even more printing with the Ideas Collection email marketing template, included free within the all-new Email Marketing For Printers subscription. Check it out today!

HOW DESIGN AFFECTS YOUR BUSINESS (FOR BETTER OR WORSE)

Design plays a crucial role in a company’s success. But recognizing what makes good design and avoiding bad design can be tough. Moreover, figuring out how to achieve good design isn’t always clear-cut.

The latest White Paper, available via subscription through our White Paper Content website add-on or WordPress Plugin, shows your print buyers that design is intertwined throughout numerous aspects of their business and that well-designed products, packages, websites, and direct mail will get people to notice their company.

Learn more about how white papers can help you sell more printing.

Embrace the Present: Make the Most of Every Opportunity!

Establish an Indispensable Bond with Your Print Buyers and Earn their Complete Confidence through Compelling Content!

By offering priceless insights and showcasing your prowess to potential clients, you can position yourself as the trusted authority in fulfilling their print marketing needs.

Take the first step on this path by exploring sample materials or reaching out to us directly at (701) 241-9204. Let’s embark on this thrilling journey together!