Print Buyers Archives - Marketing, content, & technology to help printers sell more printing

At its core, selling is all about connecting. Printers are professionals who provide a valuable service to someone in need. But a print customer’s need is not the primary reason a person will buy – or keep buying – from you. Relationships are the spark that fuels one sale after another. When you hope to build beneficial relationships with your print customers, where should you begin? Here are five strategies for creating these connections. Break Down Barriers: 5 Strategies for Getting to Know Your Print Buyers 1. Be as Personable as Possible If you want to overcome apathy, drive engagement, and gain lifelong customers, put human connections first. Award-winning sales trainer Patricia Fripp often reminds people that, when seeking to build a successful enterprise, “you don’t close a sale, you open a relationship.” Always seek to view your clients as people, not prospects. Research confirms what many instinctively know – there is something sweet about hearing your name. When you chat with customers through calls, emails, or face-to-face encounters, push yourself to use their names several times. Call out things unique or impressive about a client’s project or personhood. Adding names or details to your interactions helps you acknowledge your

Is your printing business customer-focused? Becoming a print-buyer-focused printing firm means focusing on how every interaction helps your print buyer, rather than how it helps your business. While it sounds simple enough in theory, you’d be surprised at the number of business decisions that fail to consider the customer. What is a Print-Buyer-Focused Business? A print-buyer-focused printing firm puts its print buyers at the heart of everything it does, knowing that it will not only help customers but will also help build better relationships, increase loyalty, and ensure overall satisfaction with your business. So, how can you make your printing business more focused on your print buyers? Try these tips to get started. Tips to Make Your Print Business More Print-Buyer Focused 1. Seek to Understand Your Print Buyers’ Perspective The best place to understand someone else’s perspective is to spend some time in their shoes. Empathy is a tremendous gift in business. It will give you insight into the heart of your buyers like nothing else will. And, it doesn’t have to be complicated. You can practice this skill of empathy by simply asking yourself questions as if you’re the print buyer in various circumstances. For example: If a