Unveiling the Quirky World of Print: Useless Facts You Can Share with Your Print Buyers

Did you know that the earliest known form of printing dates back to 200 BC in China, where ink and paper were used to create stamps? Or that one of the oldest existing books, The Diamond Sutra, is printed on a 16-foot-long scroll from 868 AD? Print has come a long way since then – its use now extends far beyond books and scrolls and is used in various forms, from newspapers and magazines to packaging and billboards. The Informed Print Buyer Today’s print buyers are more informed than ever. But how much do they know about the fascinating world of printing? To help you connect with your print buyers on a deeper level, here are a few facts that could come in handy when you need to entertain them. Helvetica: The Unfading Classic Helvetica, the font that appears everywhere, has a remarkable history. Designed in 1957 by Swiss typeface designer Max Miedinger and designer Eduard Hoffmann, it derives its name from “Helvetia,” the Latin term for Switzerland. What’s truly bizarre is that this unassuming font gained a dedicated following, inspiring documentaries, merchandise, and even its day of celebration on April 21st—known as “Helvetica Day.” It shows that a simple font

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