Marketing Ideas For Printers Archives - Page 30 of 40 - Marketing, content, & technology to help printers sell more printing

Ever been rejected? I have. When it happened, it stung. I used to write for a large publisher who eventually told me that one of my articles wasn’t good enough to be published. I had written roughly 200 pieces for this publisher when suddenly, they said ‘no.’ As a part of their declining my articles, they offered no discussion, no re-write, no conversation. Just a ‘declined.’ I’m not sure if it’s because of my ego, my busy schedule, or because I’ve lost my way, but I haven’t written much since, despite my love for writing good content. Either way, I have no excuse. Can you relate? Have you ever wanted to do something that you love, but didn’t pursue it out of fear, timing, or any other number of reasons? But, why wouldn’t you go after what you love to do? “There is no passion to be found playing small—in settling for a life that is less than the one you are capable of living.” —Nelson Mandela To Boldly Go or To Go Boldly? Writing is Hard. I often hear people say ‘I’m a good listener.’ Usually, this means they’re not. Let’s be honest. When someone has to announce they’re

Are your customers looking to make a splash with creative new approaches to printing? Perhaps they’d like to try intriguing designs that would traditionally be quite difficult or expensive. This month’s print tip, available on every website provided by Marketing Ideas For Printers, introduces your clients to some delicate aspects of overprinting, a marketable technique to your customers that can be used to blend colors, text, or layering to add dimension without busting the budget. Jump Right Off the Page In our April Ideas Collection, your customers will learn more about how overprinting adds depth, texture, or interesting detail. It will inform your readers on how traditional design software knocks out any text or line overlaps to avoid a muddy appearance and call attention to crisp edges in each printed product. But, they can use overprinting to bypass this default, adding breadth to visible edges. This slight trick of thickness can make their image appear to jump off the page, adding some zip and complexity of color. As you coach your clients on keys to overprinting, this tip will remind them that the order of coloring is foundational. If they’re overprinting several colors, for example, they wouldn’t want to design a project

Over the last several weeks, we’ve talked a lot about SEO – everything from What Good SEO is Not to How SEO Greatness Starts with Content to the Impact of Social Media to How to Do it Right. You’ve probably come to understand the importance your website plays in your SEO, and thanks to the power of the internet, you’ve no doubt come across a wealth of information on the topic. But, like all good internet diets, which one works, and do you have to care about ALL of it? Let’s simplify things. When it comes to SEO for your website, if you can keep the following in mind, you’ll be doing just fine. 1. Valuable Content (for your customers, not you!) Chances are, you’re tired of all the “Content is king!” or “Greatness starts with content!” talk. (Actually, that last one was pretty good, don’t you think?) But, tired or not, there’s some truth here that you need to allow to soak in a little. The key thing to remember is: Don’t put your focus on the word content. Put your focus on the word valuable. Content is really pretty easy. (Have you read the internet lately?) Valuable content is not

You know what they say… if you can’t take the heat, cool off with the latest issue of Printer’s Press newsletter! In this Issue In the July issue, you’ll find articles on: Tips to increase your focus at work A fun travel article about Tillamook, Oregon… they offer more than just cheese! The many benefits of vitamin B12 shots The Top 10 most famous paintings around the world …and a great recipe for Philly Cheesesteak Pasta Promo Cards – for You AND Your Business Custom printed promo cards are an awesome way to promote your products and services, and even yourself, in a wide variety of ways! They highlight new product features, offer a discount or voucher for a free sample, or even be designed as a unique promotional business card. For more creative ways to increase sales with print, and many other interesting articles, check out the newly updated Printer’s Press. To get started, click below or download samples.

Snagging a Splendid Surprise All the Roddy family hoped for was a few small fish. Vacationing in Kona, this Tucson family wanted to give their children the joy of reeling in a live catch. During their half-day offshore, Dad (Mike) threw out an assortment on Shortbill Spearfish and quickly found himself in the fight of his life. After a 55-minute ordeal, the Roddy’s had a souvenir they would never forget: a 697-pound Blue Marlin. Sometimes a morsel of good bait can snag an enormous return! Cast a New Line with Unique Custom Inserts What bait will you use to reel in new prospects? FastStart, our product-of-the-month mailer, will grow their appetites for the unique solutions you can bring! The July FastStart encourages your customers to snag new prospects with imaginative inserts and coupons. Check it out: Need a burst of life in your marketing this season? Snag prospects with alluring add-ins they just can’t ignore! How many people pass you by because they don’t know what they’re missing? Easy to include and convenient to distribute, eye-catching inserts efficiently carry your message to hundreds of people. Whether upselling current clients or spiking impulse purchases, your print customers will love the economic

“If the highest aim of a captain were to preserve his ship, he would keep it in port forever.” – Thomas Aquinas One of the most compelling quotes about leadership really exposes leadership as the risk-taking role that it is. Often times marketing is seen as a risk, but those of us in the industry know that it’s a bigger risk not to invest in marketing materials. Sometimes you have to be a content leader to show your customers that the risk is worth the reward. In this Issue This month the content package for the Business Forum direct mail newsletter includes a great article on creating a meaningful brand, along with showing customers that print really allows their customers to do what they all secretly want to do – unplug. There’s also a great Art of the Family article that showcases summer activities for the whole family that includes everything other than screen time. The Working Together feature on how to deal with difficult personalities at work shows how understanding the quirks of one another will get you working better as a team. Also, don’t miss the write-up about how to get your whole team to buy into the larger

The Flavor They’ll Love Do you have a childhood memory of a favorite pizza parlor, ice cream shop, or local bakery? Did you grow up with neighborhood watermelon festivals, community picnics, or a beloved shopkeeper that you could always count on for help? Whether you’re from a small or large city background, many of us lament the loss of community flavor that’s come with the increasing homogenization of today’s culture. A defining sense of “place” is a quality of life factor that’s hard to measure but difficult to regain once it’s lost. This is more than just nostalgia. A multiplicity of independent retailers creates a diversity, economic strength, charitable impact, and civic investment that chain stores can never replicate. Pride of the Neighborhood It’s important to give a voice to the value your printing brings to the community you live in. The July issue of the monthly Local Edge postcard, which highlights the time-tested value of local printing, is dedicated to showcasing the regional advantage hometown printing brings. This month, remind them that true independence starts locally: As we savor the summer, nothing is as sweet as the people we share it with. As your hometown printer, we believe face-to-face