Marketing Ideas For Printers Archives - Page 31 of 40 - Marketing, content, & technology to help printers sell more printing

Flat Out of Luck Imagine yourself stuck in the ditch with a flat tire and no tools. To your relief, someone pulls over to help. A handyman – what luck! He takes a long look at your tire, empathizes with your inconvenience, and hands you an instruction book for fixing broken toasters. Wishing you luck, he roars away. What is wrong with this situation? Right person – a handyman. Right timing – the moment of crisis. Wrong SOLUTION for the problem at hand. In marketing, sometimes we make a similar mistake by “fixing” a problem a person doesn’t realize they have. Copywriting legend Robert Collier coaches communicators to meet readers where they’re at before offering solutions, reminding us to “join the conversation that is already taking place in the reader’s mind.” “PASTOR” Your Audience to Keep Them Engaged How do we do this? It starts with a shepherding mentality, seeking to care for prospects in each step of their journey. The March marketing tip, added to every website provided by Marketing Ideas For Printing, uses the PASTOR acronym for copywriting that keeps them engaged: “P” = Person, Problem, and Pain Identify the particular person you’re seeking; clarify their problem and

June is the gateway to summer (and not that far away). We invite you to get ready to kick up your heels and enjoy it with our latest issue of Printer’s Press! In this Issue In the June issue, you’ll find many interesting articles on: Home energy saving tips Ways to break up with your snooze button (your body will thank you) A customer service article about a restaurant that truly went out of their way to deliver A fun travel article about slip ‘n slide adventures at Slide Rock State Park …and an easy recipe for oven baked chicken tacos Point of Sale Marketing In a retail environment, it can be difficult to make all of your products stand out to your customers. However, point-of-sale print materials are a great way to not only build your brand and upsell to customers but also educate your audience and increase sales. Examples of cost-effective, point-of-sale marketing solutions can range from a simple countertop table tent, poster, or rack card, to unique hang tags, bottle neckers, creative shelving strips, or hanging ceiling displays, and more. For more creative ways to increase sales with print, and many other interesting articles, check out the

The Sun Made Me Do It! When a cold front sweeps through, are you overcome by an itch to hop in the nearest coffee drive-through? When summer heat swells, do you have an irrepressible urge to fill your cart with fudge pops? Science may be on your side. Economist Meghan Busse and her team studied the impact of weather on our impulses, concluding that we make both minor AND consequential decisions that can be directly linked to a change in temperature alone. Targeting projection bias, (the idea that we mispredict how much our future tastes will match our current preferences), Busse’s team found that things like home and car sales were directly impacted by weather. For example, sales of convertibles – the classic summer car – typically peak in April, and homes with backyard pools can swing nearly $1400 in value, depending on whether the house is sold in summer or winter. Acting on a whim can be more significant than you think! Fan That Flame If weather heightens impulses, summer is a great time to turn up the heat! The June Local Edge postcard, our monthly “hometown printer” showcase, helps you grab that summer momentum. Remind your clients that

In the early 1990s, one of the leading direct response fundraising agencies was the Domain Group, based in Seattle. The company was known for record-breaking fundraising campaigns, generating $40 million a year in billing for clients like The Salvation Army, The Lance Armstrong Foundation, and Prison Fellowship. One of its legacies was the “Domain Formula,” a painstakingly researched-focus approach on the most effective format for printed newsletters. While formerly print newsletters had been a “money-losing necessity,” these experiments tightened content and enhanced presentation so effectively that many organizations found their newsletters generated greater response than all other direct mail pieces. Printed Newsletters Cement Their Credibility This month’s FastStart, our monthly product feature mailer, highlights printed newsletters as the “glue” that can multiply prospects and lock in loyalty. In today’s digital clatter, it takes stellar communication to bring each message to the forefront. Newsletters bring fantastic return because they are personable, classy, and full of human interest elements. Our June FastStart mailer gives great tips about adding energizing incentives and engaging features that are vivid, authentic, and fun. A Rock-Solid Return Looking to bring your clients from passive to proactive in a quick, colorful package? Remind them that your sharp, animated

Stability means so much to your customers. Their trust in you must be built on a solid foundation of meeting expectations and delivering on your promises. Where it Begins Building that base of stability begins in the marketing you send to your customers: telling your story, sharing your desire to serve, letting customers know you stand behind your work. Sending quality, well-designed marketing materials helps to build that solid foundation. Add a Little Fun One way to build that solid foundation is with a marketing piece that shows your customers you are a fun group of people to work with. The monthly Coffee Break newsletter is a great solution. With bits of unique humor, a creative calendar, and quick, pointed advertising, this well-designed newsletter is sure to be an important block in the foundation of stability you build with your customers. Coffee Break lets you keep your name in front of your customers so you can keep your promises and keep your customers happy. Every positive interaction they have with your company builds on the stable foundation your customers are looking for. Ready to get started with building your foundation. Contact us below or download samples today!

Remember when summers were spent at the pool or the beach, riding your bike around the neighborhood, and wishing that you never had to go back to school? It seems so long ago. Inspiring Life The latest issue of the Business Forum direct mail newsletter gives a nod to the days when getting ready for summer camp was simple. Along with that, our health & wellness section reminds your customers and prospects about summer safety for bug bites and how to prevent them. Inspiring Business A staple in Business Forum, this month we feature Carter Cast’s The Right – and Wrong Stuff in the business book review. Cast’s book helps people ask themselves the hard questions surrounding the failures they’ve experienced as managers, leaders, and employees. Every team leader would benefit from this read. Don’t forget to take a peek at this month’s app suggestions. We take a look at resources to help your customers create augmented reality content to add to their printed material. It is a perfect way for customers to dive into combining digital with print resources in a user-friendly and cost-effective way. Inspiring Real-Print Solutions The rest of Business Forum is packed with great content. How about

You’re probably familiar with the overused marketing-cliche “Content is King.” It makes marketing sound so simple, doesn’t it? But, as we all know, marketing isn’t as simple as that and neither is SEO. In light of all the complexities to digital marketing and SEO, here’s something straightforward and clear we can all agree on: your content, no matter the type, should build trust and credibility with your prospective customers because consumers buy from those they trust. The idea of creating content isn’t new. It’s only the tactics that have changed over time. SEO used to be fairly simple, too, but today there are several things you need to consider to be found on page one of a Google search and to ultimately get a leg up on your competition. Below are some reliable SEO and content tactics that are sure to give you a much-needed lift in your prospects finding you. Don’t Build on Someone Else’s Land Publish your best content on properties you already own. (i.e. your website). While there’s great value in spreading your message far and wide via Facebook and other social platforms, the problem is you’re at the mercy of their platform, and they are continually

Knowing what your customers actually think is like holding the book of knowledge. It leads to better decision-making, better allocation of resources, and a more effective marketing message. Some of the most creative forms of information gathering are only one white paper away for your customers. Gather the Right Info The latest white paper published on websites of Marketing Ideas For Printers website subscribers, titled “What are Your Customers Thinking?” shows your customers the power of gathering the right kind of information from their customers. There are creative ideas for comment cards, surveys for direct mail, and more to help your customers think of useful ways to know their customers better. Here’s an excerpt You can deduce only so much from your customers’ purchasing behavior. Knowing what they think will be the difference in moving your business forward. Customers don’t often volunteer information about their changing tastes, likes, goals, and ambitions; you have to ask them. Knowing these things can help you meet the needs of your ever-evolving customer base. Market More Effectively Asking the right questions of your customers will allow you to know what they need to hear from your marketing message. Create Additional, Targeted Products or Services

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