Marketing Ideas For Printers Archives - Page 19 of 40 - Marketing, content, & technology to help printers sell more printing

If you are learning something new, you are moving forward, and it’s that forward momentum that will help you thrive. The latest content packages from Marketing Ideas For Printers are ready for you to drive new customers and get them thinking of you as a trusted provider. These little gems help you grab new sales without the drudgery of “selling.” Check out the latest issues. National Direct Mail Get personal with the latest issue of National Direct Mail, focusing on personalized service and your personal promise to deliver. National Direct Mail offers a great reminder for your print buyers that you are a full-service printer that can customize any order to their exact needs. Boost your design services with this month’s coupon theme and build your emailing list. The best part of National Direct Mail is how easy it is to send to any and every zip code in the country. No restrictions! This package is ready to go right now! Printer’s Press A great label tells you everything you need to know about a product, and the September issue of Printer’s Press encourages customers to think about their printed labels in a way that works hard for them. Printer’s

It seems like it’s been a year since I was in a room with more than ten people. More recently, I’m hearing this a lot: “We’ve ramped up our direct mail and digital marketing to reach our market, but I really miss interacting with people. I’m ready to start “networking” again!” The word “networking” used to be confusing to me. I thought that in order to be networking actively, you had to be at a networking event. But over the years, I’ve learned that actual events have very little to do with effective networking and, therefore, the limitations put on us to reduce the spread of the COVID-19 virus also have very little to do with effective networking. What is Networking? Merriam-Webster defines networking as: The exchange of information or services among individuals, groups, or institutions specifically : the cultivation of productive relationships for employment or business I really want us to focus on the last part: “The cultivation of productive relationships.” In a nutshell, that’s all networking is! Someone, somewhere along the way, realized that if we put a bunch of people in a room who were interested in “cultivating productive relationships,” it would remove some of the obstacles

Let’s face it. The world hasn’t exactly been a happy place lately. With COVID-19, riots, and political tension, sometimes you need a break from the heaviness to find your smile and then share it. To help you recapture your optimism and spread a little laughter, here are some of our favorite jokes from the Coffee Break direct mail newsletter. Coffee Break is available to you each and every month to send to your print buyers and focuses on the lighter side of connection and relationship building. Favorite Coffee Break Laughs ☞ A woman, three months pregnant, falls into a deep coma. Six months later, she awakes and asks the doctor about her baby. Doctor: “You had twins, a boy and a girl, and they’re both fine. Your brother named them for you.” Woman: “Oh no, not my brother! He’s an idiot! What did he name the girl?” Doctor: “Denise.” Woman: “Well, that isn’t so bad. What did he call the boy?” Doctor: “Denephew.” ☞ After hearing a sermon on Psalm 52:3-4 (lies and deceit), a man wrote the IRS, “I can’t sleep knowing that I have cheated on my income tax. Enclosed is a check for $150. If I still can’t

Have you ever had a phrase or cliché that just grated on you? You know, sayings like, “It is what it is,” “Only time will tell,” or “Every cloud has a silver lining”? For me, it’s the infamous “Enjoy the journey.” For some reason, whenever I hear that little nugget of so-called wisdom, my inner self just seems to roll its eyes. I don’t want to enjoy the journey. I just want to get there! As a natural planner and implementer, I see the start of a project, the finish, and for the most part, am pretty good at mapping out all of the in-between stepping stones to get there. But, here’s the rub. At some point, I began to equate success with “getting there,” wherever “there” may be. I thought that when a project was completed, a goal was met, or a new product was launched, then I could put a big ol’ checkmark in the box of success. You see, many of us tend to think that success is some sort of arrival point and, as such, constantly measure things by how finished they are. But how many things in life or in your print business actually stay

Being the trusted calm in the storm is one of the best things your business can do for others that are trying to find their way through it. With great options to help your customers remember that you’re still here and have the solutions they need, these latest trusted content packages will do the trick. National Direct Mail “Over 90% of people would consider leaving their job if offered a position in a company with an outstanding corporate reputation.” Yikes! That’s how vital branding is! The theme of August’s National Direct Mail (available now for download) is on encouraging businesses to renew their focus on branding from top to bottom. You can grab their attention and their business no matter where they are with this postcard. It is the perfect way to go big. (Plus, there’s the added bonus of no zip code restrictions!) Printers Press How do you present your business to the world? Encouraging your print buyers to think about their presentation assets is the theme of the latest Printer’s Press (available now), including tips for what to put into presentation folders and how to use them effectively. Printer’s Press is not all business, though. There is a

Did you know that your customers and prospects assume you’re an expert in marketing as a whole – print, digital, online, offline, and everything in between? That means, Your marketing expertise can’t stop at direct mail. When you embrace the benefits of email marketing, you’ll not only be helping your business personally, but you’ll be showing off your other marketing-ninja tactics as well. Here’s proof. Here are three ways email newsletters help you win at selling more printing. 1. Email Newsletters Build Connections What is the most important thing you can do for your customers, especially in recent times? Connect with them. When you deliver a newsletter consistently, it helps your brand come to mind when the times comes that your customers and prospects do need a product. Although the medium is different than print, the idea is the same: to be regularly connecting with your audience. Connection is meaningful because it means they know you. If they know you, they can like you. If they can like you, they can trust you. And if they trust you, they will buy from you. Think of it like this: how many times have you gone to purchase something and found a

I’m not even sure when it happened. At some point, Fargo, North Dakota, the city in which Marketing Ideas For Printers calls its home, changed from a big little city into a little big city. And that means dealing with big-city challenges, which lately, haven’t been pleasant. An Upside-Down World A few nights ago, I watched a live stream video showing violence and destruction in downtown Fargo as visiting insurrectionists used the tension associated with the death of George Floyd to bring their dangerous message to our little big city. I know we’re not the only city wrestling with this kind of violence, and I pray you’re all safe. Along with this topsy-turvy violence, our society as a whole continues to adapt to the twists and turns of the COVID-19 pandemic. Again, I know we’re not the only city wrestling with coronavirus, and I pray you’re all safe. So, how do you handle the challenges brought to your doorstep? How are you adapting to lead others well in such tumultuous times? Here are three things I like to keep in mind. 3 Things to Remember When Embracing the Challenge of Change 1. Perspective is Everything There’s currently some internet wisdom

I am a true believer when it comes to LinkedIn, and I am here to try to convince you that you should be, too. If you missed the webinar I co-hosted with Marketing Ideas for Printers recently on how to use LinkedIn to connect with printers and print buyers alike, you can catch the replay here. The Effectiveness of LinkedIn for Business LinkedIn was founded almost 20 years ago and is technically older than Facebook and YouTube. Today, LinkedIn is wholly owned by Microsoft and is arguably the most relevant social network for business. LinkedIn is remarkably effective for learning, networking, and expressing yourself. So, without further ado, here are the top 5 reasons you should be going to LinkedIn every day. Top 5 Reasons You Should Be Going to LinkedIn Every Day 1. You will meet someone important. Did you know 27% of Americans and 51% of people with a college degree use LinkedIn? It is the fifth most popular social network on the planet. For more useful LinkedIn statistics, check out this article. To put it another way, all the cool kids are on LinkedIn. LinkedIn is a great place to answer the question, “Who?” For example, let’s

Private Label Websites have been hailed as, “Your Secret Weapon for Repeat Print Business.” This customer retention heavy-hitter provides your print buyers with a custom, branded, print-buying experience, creating a super-highway between your print website and your print buyers’ website. However, the benefits of Private Label Websites will remain “pie in the sky” if you’re unable to get your print buyers on board and using them. And now, you’ve got a whole new set of tools at your fingertips to make it easy with the Private Label Website Marketing Kit. Introducing the Private Label Website Marketing Kit Now you can easily reach out to your corporate customers and show them what you have to offer with a complete, online and offline marketing campaign as part of the all-new Private Label Website Marketing Kit. This kit highlights the incredible power of a private online ordering portal, and the time- and money-savings your clients can enjoy when they tap into it. The All-New Private Label Website Marketing Kit features offline components, including: Brochure Statement Stuffer (Insert size) Sell Sheet Sales Letter Presentation Folder Envelope And online components: Email Three sets of social media posts And everything you need to put it all

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