Printspiration Archives - Page 3 of 4 - Marketing, content, & technology to help printers sell more printing

If the toughest part of business is landing that new customer, the second toughest part is getting them to come back! The innovative Printer@Work email newsletter helps you sell more printing by generating that much-needed repeat business, with style! This time-tested feature has been a part of our websites for more than 12 years, with more than 300 publications produced.

Here’s a question that pops up every so often when a printer is checking out Websites For Printers: How big are the files customers can send using the Send a File tool? It’s become way too easy to take file transfers for granted. After all, it’s just like flipping a light switch: flip the switch, electricity flows, and the light turns

Every year, my wife and I talk about planting a tree. This has been going on now for the last 15 years, and, finally, I am happy to report that we have followed through and planted three trees this past Memorial Day weekend. The Best Time to Plant There is a Chinese proverb that says, “The best time to plant a

Every day at Marketing Ideas For Printers we have a daily check-in meeting. According to Patrick Lencioni, this meeting is one of the kinds of meetings found in healthy organizations. In his book The Advantage, Lencioni explains why these daily check-in meetings are so important and effective: It’s about the team getting into the habit of gathering once a day, for no more than ten minutes,

How do you know if you’re a leader? Turn around and take a look. Is anyone following you? If so, then you’re a leader! Mark Twain’s quote puts it even more cleverly: He who thinks he leads, but has no followers, is only taking a walk. It’s so easy to let the term “leadership” become synonymous with owning a business

Not too long ago, I became intrigued by a book mentioned by one of my favorite influencers, Michael Hyatt. The book Michael was referring to was Greg Mckeown’s Essentialism: The Disciplined Pursuit of Less. Just inside the jacket cover was this profound statement: Essentialism isn’t about getting more done in less time. It’s about getting only the right things done. If life has you running around in five

Think back to a time before the Internet. (My kids always give me a puzzled look when I tell them that such a time actually existed!) Print buyers ordered printing face-to-face over a front counter or voice-to-voice over a phone. That still happens, but today’s print buyers order printing from your website, too! It’s easy to be friendly face-to-face, but are you

There’s a lot of noise out there in the world of social media, and it can be downright difficult to stand out in the sea of noise! But, it’s not impossible. Here’s a tip that will help increase the odds of landing in your Facebook followers’ timelines with more frequency: Add some video! The next time you’re ready to add

Congratulations, you’ve started your new direct mail marketing campaign! You’ve faithfully sent out your newsletter for six months in a row. And…crickets. Nothing. You wonder…is it really even working? Self-doubt starts to kick in and you think: Is this campaign even worth it? Should I try to keep this campaign alive? The “Grass is Always Greener” Trap Each campaign you send needs to

Have you ever had that feeling that things are “just a little too comfortable?” Your day is predictable. Your next move is on auto-pilot. All of a sudden, you’re in a rut. I found myself in one of those ruts with the way I used my computer, and that’s why I decided to replace my Windows computer with a Mac. This

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