Have you adapted your sales cycle to accommodate the Digital Dialog? It used to be that your customers ordered printing from you either by a voice-to-voice conversation on the phone or a face-to-face conversation at your front counter. That still happens, of course, but with the Internet being at everyone’s fingertips, the conversations about ordering printing often start with social media, email, and the

Think back to a time before the Internet. (My kids always give me a puzzled look when I tell them that such a time actually existed!) Print buyers ordered printing face-to-face over a front counter or voice-to-voice over a phone. That still happens, but today’s print buyers order printing from your website, too! It’s easy to be friendly face-to-face, but are you