Dave Scott Archives - Marketing, content, & technology to help printers sell more printing

The impact of social media on SEO is one of the most interesting and talked about topics in digital marketing, but the question is: Does social media help your SEO efforts as a printer? The short answer is yes. But, social media doesn’t help SEO in the ways you might think it does. Printers and SEO: Social Media + Ranking Factor Do you fully understand the algorithms for Google, Yahoo!, or Bing? Probably not. The reality is, results for your print business will vary. You might find that some things work well, while others don’t work at all. And, unless Google shares information with you related to their algorithm, you’ll never know how it works for you to leverage it to improve your ranking through social media. So, What’s a Ranking Factor? A ranking factor describes the criteria applied by a search engine when evaluating a web page in order to determine the rankings of a specific search result. A ranking factor can relate to your website’s content, something technical on the web page, a backlink, or any other feature a search engine considers relevant. Understanding how ranking factors work is a HUGE prerequisite for effective SEO. Think of it

You’re probably familiar with the overused marketing-cliche “Content is King.” It makes marketing sound so simple, doesn’t it? But, as we all know, marketing isn’t as simple as that and neither is SEO. In light of all the complexities to digital marketing and SEO, here’s something straightforward and clear we can all agree on: your content, no matter the type, should build trust and credibility with your prospective customers because consumers buy from those they trust. The idea of creating content isn’t new. It’s only the tactics that have changed over time. SEO used to be fairly simple, too, but today there are several things you need to consider to be found on page one of a Google search and to ultimately get a leg up on your competition. Below are some reliable SEO and content tactics that are sure to give you a much-needed lift in your prospects finding you. Don’t Build on Someone Else’s Land Publish your best content on properties you already own. (i.e. your website). While there’s great value in spreading your message far and wide via Facebook and other social platforms, the problem is you’re at the mercy of their platform, and they are continually