SEO Archives - Page 2 of 3 - Marketing, content, & technology to help printers sell more printing

Getting your print business found online can be a struggle. Fortunately, some tools and solutions can make it easier than ever. One such tool is Google My Business. What is Google My Business? Google My Business (GMB) gives your print business a free business profile on Google’s search page. To find your Business Profile, search for “my business” on Google. GMB allows you to list your business location on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact details, or a link to your website. And you can also manage multiple profiles. Google My Business provides your print business with a wealth of benefits, including: Local SEO Collecting reviews Business info directly from the search engine Marketing and communication tool Google My Business Insights and its benefits for analytics Free of cost Ease of Use The Many Benefits of Google My Busines For Your Print Business Let’s dive into some benefits of Google My Business a little further. 1. Better Visibility Simply verifying your business with Google will increase your chances of visibility, but you’ll want to make sure your info is accurate and engaging. Update all the print products

It seems a day rarely goes by without our team here at Marketing Ideas For Printers fielding Search Engine Optimization (SEO) questions from our customers and prospects. I recently found myself answering one of those questions with one of our newest customers and found myself remembering the advice of Sal, the SEO Expert. Sal offered good advice almost two years ago, and it’s still relevant today. So, I thought it time to reintroduce you to Sal’s tips and expand on Sal’s recommendation to approach your website’s SEO strategy the same way you approach a book. It All Starts with the Title When you enter a bookstore, whether the physical or virtual version, what do you notice first? Of course, it’s the book covers, and the same is true with search engines. That’s because the title is what appears in your website’s home page tab or window bar, and it’s the equivalent of a book’s title. Books are known by their titles, so it’s essential to ask yourself: How do you want your website to be known? How do you want to be known to the search engines? Then, make sure the answer to those questions reflects in your website’s title.

SEO For Printers, Printing, SEO, Marketing Ideas for Printers

Search Engine Optimization (SEO) isn’t as scary as you might think. In a nutshell, SEO is simply the process or steps you can take to make your website rank higher in the search results. The ultimate goal is to make it easy for website visitors to find answers to their questions and make it easy for search engines to find those answers for your visitors through the content on your website. The following guide will walk you through how the websites provided by Marketing Ideas For Printers (MI4P) have already been built on a solid SEO foundation. If you’re looking to bump up what’s already there, keep reading, and you’ll discover some additional tips on how you can take your SEO to the next level. How Your MI4P Website is Positioned for SEO Success Your MI4P Website is Responsive Because a responsive website is compatible with all devices, whether it’s a desktop, mobile phone, or tablet, having a responsive website means you have a website search engine’s love and [BONUS!] you avoid Google’s Non-Responsive Website Penalty. Your MI4P Website is Properly Formatted All of the content on your website is formatted to include Heading tags (or H tags), skim layers, and

Over the last several weeks, we’ve talked a lot about SEO – everything from What Good SEO is Not to How SEO Greatness Starts with Content to the Impact of Social Media to How to Do it Right. You’ve probably come to understand the importance your website plays in your SEO, and thanks to the power of the internet, you’ve no doubt come across a wealth of information on the topic. But, like all good internet diets, which one works, and do you have to care about ALL of it? Let’s simplify things. When it comes to SEO for your website, if you can keep the following in mind, you’ll be doing just fine. 1. Valuable Content (for your customers, not you!) Chances are, you’re tired of all the “Content is king!” or “Greatness starts with content!” talk. (Actually, that last one was pretty good, don’t you think?) But, tired or not, there’s some truth here that you need to allow to soak in a little. The key thing to remember is: Don’t put your focus on the word content. Put your focus on the word valuable. Content is really pretty easy. (Have you read the internet lately?) Valuable content is not

You’re probably familiar with the overused marketing-cliche “Content is King.” It makes marketing sound so simple, doesn’t it? But, as we all know, marketing isn’t as simple as that and neither is SEO. In light of all the complexities to digital marketing and SEO, here’s something straightforward and clear we can all agree on: your content, no matter the type, should build trust and credibility with your prospective customers because consumers buy from those they trust. The idea of creating content isn’t new. It’s only the tactics that have changed over time. SEO used to be fairly simple, too, but today there are several things you need to consider to be found on page one of a Google search and to ultimately get a leg up on your competition. Below are some reliable SEO and content tactics that are sure to give you a much-needed lift in your prospects finding you. Don’t Build on Someone Else’s Land Publish your best content on properties you already own. (i.e. your website). While there’s great value in spreading your message far and wide via Facebook and other social platforms, the problem is you’re at the mercy of their platform, and they are continually

Today, almost all of us start our shopping experiences online, so it makes sense that businesses are concerned about SEO, ranking well, and being found by their prospects and customers. But, for all the talk about what SEO is, it’s even more important to take a look at what SEO is not. Good SEO is not an excuse for lousy websites and design. Being found online is only one part of a much larger whole. After all, SEO means nothing if your visitor gets to your website and is completely underwhelmed. If Google sends someone your way, Google wants to be sure that your visitors will find want they want on your site. Good SEO comes from a quality website with exceptional design and exceptionally crafted content. So, don’t get lazy. Step back and look at your website from your buyer’s perspective. Do they see a solution to their problem, or a print company with poor web design and irrelevant content? Good SEO is not a quick fix where you can cheat your way to the top. Like weight loss and get-rich-quick schemes, there is no magic pill or secret sauce that will make you instantly…well, anything. In the SEO world, that

Improve Your SEO in 3 Simple Steps, Websites, Marketing Ideas For Printers

Remember when you first heard the acronym SEO? Probably not, because it’s such a part of our language these days. You almost certainly know that SEO is the abbreviation for Search Engine Optimization, but we’re going to go beyond the “tried and true” definition and give it new meaning today! Here’s why: You have the desire to remain competitive on the web, but the world of SEO is always changing. You know enough to know SEO is important, but don’t have the time (or money) to keep up. Here’s a plan to improve your SEO in three simple, acronym-based steps: “S” (Seen) What good is content that no one sees?! Did you know we provide Ideas Collection tip articles every month? Printer@Work twice a month? White papers? All of that content has one objective: to get you seen. Pro tip: The content is there, now let your customers know! When you learn from us that new content is available on your site – run with it! Promote your new content to your customers through email campaigns and social media marketing. “E” (Experience and Expertise) You don’t need to waste hours trying to keep up with ever-changing technology. With over 30

If Everyone Wins at SEO, then No-one Wins, Websites, Marketing Ideas For Printers,

Something we hear a lot is, “Do I really need to care about SEO on my website? I mean, aren’t you guys already taking care of that for me?” To get you an honest answer to that question, let’s unpack that a little. We’ll show you what we do to help you get the best search engine optimization (SEO) results, and follow that up with tips on how you can take your SEO to the next level. Form or Function? SEO is part form and part function, so let’s take a look at both form and function. Here’s what you need to know: We take care of the “function” part so that together we’re well-positioned to help you take care of the “form” part. How we help: We make sure your website functions in a way that makes search engines happy. We make sure the website code adheres to search engine best practices. One geeky example: Websites from Marketing Ideas For Printers embed properly-formatted sitemaps, and that’s a “must do” if you want to make it easy for search engines to index your website. That’s a little taste of what we do make sure you’re well-positioned for search engine success. Now, let’s turn the focus and

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