Remember when you first heard the acronym SEO? Probably not, because it’s such a part of our language these days. You almost certainly know that SEO is the abbreviation for Search Engine Optimization, but we’re going to go beyond the “tried and true” definition and give it new meaning today!
Here’s why: You have the desire to remain competitive on the web, but the world of SEO is always changing. You know enough to know SEO is important, but don’t have the time (or money) to keep up.
Here’s a plan to improve your SEO in three simple, acronym-based steps:
What good is content that no one sees?! Did you know we provide Ideas Collection tip articles every month? Printer@Work twice a month? White papers? All of that content has one objective: to get you seen.
Pro tip: The content is there, now let your customers know! When you learn from us that new content is available on your site – run with it! Promote your new content to your customers through email campaigns and social media marketing.
You don’t need to waste hours trying to keep up with ever-changing technology. With over 30 years of helping you sell more printing, you can be confident that we know what we’re doing.
Recently, Tom at The Printing Place in Florida had a friend that is in the SEO business analyze Tom’s newly updated website. The friend said that Tom’s mobile site is the best he’s ever seen for SEO… even better than what this friend, the expert, has. Those are powerful words coming from someone in “the business!”
Pro tip: The websites we provide for printers are SEO-friendly right out of the box. That’s what allows experts like Tom’s friend to give “best-ever” approval ratings, but that’s only the beginning! The SEO tools found in the website’s content management system allow you to fine-tune the SEO content, so dig into the details and take your SEO even further than you ever thought possible.
Our sites come optimized to make it super-easy for you to tell your unique story through your website. With step-by-step prompts to guide you in adding your customized story, it’s a no-sweat process that leads you to greater online visibility and is even fun!
Pro tip: Remember that everyone starts with the same base content. We guide you through customizing many of the areas, such as the “Who Is” page, your Guarantee, and Company History page, but that’s only the beginning. Truly make it your own by adding your own content pages, and make sure every single page tells your story.
Tired of wading the SEO waters alone? Make it easy on yourself and let us do the heavy lifting. Experience the difference by creating a demo website below, today! You’ll get search results you’re happy with, and with us doing the heavy lifting, you can focus on selling more printing.
Already a customer and want to kick things up a notch? Get working on those pro tips.