Printers and SEO: What Good SEO is Not

Today, almost all of us start our shopping experiences online, so it makes sense that businesses are concerned about SEO, ranking well, and being found by their prospects and customers. But, for all the talk about what SEO is, it’s even more important to take a look at what SEO is not. Good SEO is not an excuse for lousy websites and design. Being found online is only one part of a much larger whole. After all, SEO means nothing if your visitor gets to your website and is completely underwhelmed. If Google sends someone your way, Google wants to be sure that your visitors will find want they want on your site. Good SEO comes from a quality website with exceptional design and exceptionally crafted content. So, don’t get lazy. Step back and look at your website from your buyer’s perspective. Do they see a solution to their problem, or a print company with poor web design and irrelevant content? Good SEO is not a quick fix where you can cheat your way to the top. Like weight loss and get-rich-quick schemes, there is no magic pill or secret sauce that will make you instantly…well, anything. In the SEO world, that

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