Marketing Ideas For Printers Archives - Page 8 of 40 - Marketing, content, & technology to help printers sell more printing

Don’t miss the opportunity to join us at the 11th Annual NPSOA Owners Conference in Myrtle Beach, South Carolina. Held from March 16-18th, this annual event is always one of the highlights of our year. We look forward to seeing and connecting with you there! It can be challenging to step away from the daily operations of your business, but it’s essential for your success. To get the most significant benefit from your time out of the office, you need to set goals and plan to make the most of this break. After all, if you’re investing money to attend a trade show, don’t you want to get something in return? Get the Most Out of Your Visit to NPSOA Conference with These 10 Tips! To ensure your hard-earned money and time are used efficiently, here are ten strategies to capitalize on this event and attain optimal returns. 1. Do Your Homework Before attending a trade show, you must do your homework to understand all available opportunities. To ensure you are adequately prepared for success, arm yourself with the necessary knowledge and resources to help you reach your goals. Here’s a list of items worth researching before getting started: The

How are you feeling about your marketing efforts so far this year? Have the first few months brought in more customers or increased sales? If you aren’t seeing the results you were hoping for, consider the importance of a regular, monthly mailing as part of your marketing routine. Be sure your company’s name and contact information is at your customers’ fingertips, so they think of you first when they need printing! DOWNLOAD OF THE MONTH CLUB The February download from the Download of the Month Club will get you connecting with potential and current print buyers online like never before! This business-card-size social media networking card is the perfect way for you to get all of your online addresses into the hands of your audience. Simply add your logo and company contact information and hand out… everywhere! If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing

Every business owner knows that customer service is critical to staying competitive. But what about communicating expectations? Do you ensure your print buyers know what to expect when doing business with you? Recently, I received an email in response to an order placed by someone in our organization. It impressed me so much that I printed it out and shared it with the team. The message was short but concisely expressed precisely what the customer (me, in this case) could expect in their journey. This got me thinking—how often do we communicate these expectations with our own customers? This email response above created anticipation for the next interaction. It made me want to follow their guidelines even though they weren’t even stated. It eased my mind, knowing that there wasn’t going to be any guessing. Even more important, it makes me want to do that for my customers. It’s simple and didn’t cost a dime. The Benefits of Setting Print Buyer Expectations Upfront Setting expectations upfront is a great way to create trust and credibility with your print buyers. It gives them an idea of how your business operates and helps set up the foundation for a successful relationship between

As the printing industry continues to evolve and become increasingly competitive, your printing company has to stay ahead of the curve to succeed. With a few simple steps and a little planning, you can start now to ensure you’re ready for success in 2023. Here are ten things you should consider doing today to help your printing business sell more this year. 1. Develop a comprehensive marketing plan With the right comprehensive marketing strategy, you can reach your target print buyers and stand out from the competition. Researching trends and understanding customer needs allows for creating targeted campaigns to increase the effectiveness of your marketing initiatives. All in all, get your marketing off of the back burner and invest in putting your brand front and center. 2. Invest in modern printing technology and software to increase efficiency To stay competitive in the printing industry now is the time to invest in modern printing technology and software. If you haven’t looked at Odyssey 2.0 for your Print Management Information System (Print MIS) needs lately, what are you waiting for? Odyssey 2.0 is a powerful and intuitive software solution designed to help your print businesses increase its efficiency and profitability. With an

Steve Jobs is quoted as saying, “If you really look closely, most overnight successes took a long time.” For most people, overnight success is not on the horizon. And no matter the level of success, behind each company is a story of dedication and hard work. The time and energy your company puts into building your brand by using consistent print marketing is part of your success story. And we’re here to help every step of the way! Here’s the latest content available now. DOWNLOAD OF THE MONTH CLUB The January download from the Download of the Month Club starts the year off with a smile! Featuring a set of three, 4-inch designs you can easily transform into a magnet, sticker, or decal, you can show off your fun side! Stick these little marketing tools on completed orders or hand them out at your front counter or trade show event. Simply add your company’s information, print, and promote yourself. If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each

Our Coffee Break newsletter has been a unique addition to our direct mail marketing packages for over two decades! And really, should that be surprising? After all, humor sells! Why not deliver that humor to your customers monthly with your company name on it? SHARE THE LAUGHS Here is a list of our favorite laughs from the 2022 Coffee Break newsletters: 🤣 Q: What did the janitor say when he jumped out of the closet? A: Supplies! 🤣 “You’re beautiful, and I love you!” I yelled as I stood alone on the cliff. My echo replied, “I just want to be friends!” Favorite pick-up lines: I hope you know CPR because you just took my breath away! I’m no photographer, but I can picture us together. Are you from Starbucks because I like you a latte. If you were words on a page, you’d be fine print. 🤣 My boss calls me “the computer.” Nothing to do with intelligence; I go to sleep if left unattended for 15 minutes. 🤣 When I was young, I was poor … But after many years of hard work, I am no longer young. 🤣 Went to see a psychic who was in a bad mood

The holidays seem to come and go in the blink of an eye. One moment we’re decking the halls, and the next, we’re already planning for New Year’s. But what happens when all that holiday cheer disappears? Here are ten ways to keep your print shop’s spirit merry and bright 365 days a year! 1. Create a Festive Theme Creating a festive theme in your store that corresponds with the current holiday is an excellent way to show your customers you care while also adding some fun for your employees. Whatever the holiday may be, make sure your decorations reflect it. Giving away small items related to the occasion is also a kind–and appreciated–gesture. Customers will love getting free candy, gift cards, or even colorful pens and notepads — it makes a great visit to your print shop even better. 2. Host Monthly Events Show your appreciation to your print buyers by hosting monthly events throughout the year. A few ideas to consider are: Customer appreciation days where you offer discounts on products or services Open houses where customers can meet staff and view recent work Holiday-themed parties where everyone can have some fun Not only will these events boost

In a month or so, when love is in the air, or at least the reminder of Valentine’s Day is all around, why not lean into the theme and let your customers know you love them by sending quality marketing materials? A consistent direct-mail schedule is an important part of maintaining the relationship you have worked hard to build. As always, we have a fantastic lineup of options for you to consider available for download now! DOWNLOAD OF THE MONTH CLUB The December download from the Download of the Month Club is the perfect marketing tool for growing your mailing list in the new year. Simply add your company’s information, print, and leave these colorful marketing pieces at your front counter, in your invoices, and more! If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral. For only $9.99 a month, you can grow your

If we were like every other business, we’d be offering you a year-end review right about now. But, you know what? Here at Marketing Ideas For Printers, we like to do things a little differently to allow for a greater vision. It looks like this. We follow a quarterly rhythm for working on the bigger projects that bring content and online ordering solutions together by asking ourselves, “What are the most important things we need to accomplish in the next 90 days?” We then create that list and get to work on those most important projects. Often, one of the first things I do when starting a project like that is to write a press release announcing the completed project. That press release is used for vision casting and for internal use only; its purpose is to help everyone involved understand what the project’s end result is supposed to look like. That, in turn, helps everyone get pointed in the right direction immediately. In the spirit of those “predictive press releases,” I thought you’d enjoy my perspective on the coming year here at Marketing Ideas For Printers and what’s coming your way to help you sell more printing. 2023: A

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