New Content Alert: Build Your Print Brand Today

Steve Jobs is quoted as saying, “If you really look closely, most overnight successes took a long time.”

For most people, overnight success is not on the horizon. And no matter the level of success, behind each company is a story of dedication and hard work. The time and energy your company puts into building your brand by using consistent print marketing is part of your success story. And we’re here to help every step of the way!

Here’s the latest content available now.

DOWNLOAD OF THE MONTH CLUB

The January download from the Download of the Month Club starts the year off with a smile!

Featuring a set of three, 4-inch designs you can easily transform into a magnet, sticker, or decal, you can show off your fun side! Stick these little marketing tools on completed orders or hand them out at your front counter or trade show event. Simply add your company’s information, print, and promote yourself.

If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut.

With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral.

For only $9.99 a month, you can grow your business with compelling writing and impossible-to-ignore design, all neatly packed and delivered to your inbox.

Tell Me More!

5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS

FastStart

Marketing that gets right to the point about how your products and services can benefit your customers is like a breath of fresh air. Imagine the impact that this kind of marketing can have on your customers’ success and on your borrow line.

Did you know door-hanger marketing is surprisingly full of benefits? They’re cost-effective, impossible-to-ignore, provide limitless options, target consumers, and offer campaign tracking through coupons or promotional codes.

These targeted messages in the FastStart direct mail package will catch your customers’ eyes and position you as the solutions provider for all their print needs. Choose between a fold-over mailer or postcard for an easy and affordable monthly marketing option.

Coffee Break

Specialize in spreading chuckles with the monthly Coffee Break newsletter. If your print shop is looking to increase goodwill and positive relations between you and your customers, this humor newsletter with just the right amount of marketing is the answer. Here are some of this month’s jokes:

  • Ironing board: A surf board that gave up on its dreams and went to work.
  • I almost had a psychic girlfriend … but she left me before we met.

Get in touch with us about adding this easy but effective piece to your marketing plan!

Local Edge

The monthly Local Edge postcard is one way you can make the world feel a little smaller for your customers. Reminding them that you are the local answer to their printing needs builds relationship and increases loyalty. This month’s postcard is focused on reminding your customers the benefits of shopping locally.

Get the care and attention you deserve from someone who knows your name and your business. Supporting local businesses creates a win-win situation for everyone in the community. So, invest with those who invest in you.

Local Edge exists to help you get the message out about your company through a quality printed piece that is sure to make a connection with your customers.

National Direct Mail

The strength of your direct-mail pieces lies in the awareness they bring to your brand.

The National Direct Mail mailer and postcard are the perfect combination of a strong, product-focused marketing message and a call to action, complete with coupons, that will encourage your customers to consider you when they need what you offer.

If your digital-marketing efforts are feeling weak, now is the time to muscle up your marketing with catalogs! Catalogs are an integral part of any marketing strategy.

This month’s focus on catalogs is sure to get your customers thinking about how they can add this marketing powerhouse to their lineup, and they’re sure to think of you when they need the work completed!

Printer’s Press

Chances are your customers aren’t receiving many full-color newsletters in their mailboxes on a regular basis.

This means Printer’s Press is sure to make an impression when it lands in their hands! Each issue is filled with features your customers will come to know and love, like the Celebrity Recipe, wellness and travel article, and trivia. You will love it for the ways it promotes print throughout, focusing on your print shop being the one they can turn to for help.

This month’s articles include:

  • Things You May Forget to Clean
  • The Prepared Traveler
  • Make an Impact with Posters

If you’d like to add this professional and enjoyable newsletter to your marketing plan, we’d be happy to help!

 

NEW ONLINE MARKETING CONTENT THIS MONTH

BOOST SALES WITH BROCHURES

The latest Ideas Collection tip, available to all website subscribers and MI4P WordPress Plugin users, positions you as just the marketing expert your audience is looking for.

A great way to bring more awareness to your product, event, or business is with a brochure.

The personal and informative nature of brochures allows you an opportunity to expand on what you have to offer. Check out the tips below to enhance your brochure design.

7 Brochure Design Tips

1. Will your brochure highlight a single item or several?

2. Think about what point your customers are at in their buying journey. Are they merely interested in learning more about a product or service? Or are they on the verge of purchasing? Create accordingly.

3. Will the appeal be emotional or more pragmatic? Decide if the items featured are more practical or if they will enhance a potential customer’s life or image…

Want more? Continue reading “Boost Sales with Brochures.”

P.S. Promote your tip and sell even more printing with the Ideas Collection email marketing template, included free within the all-new Email Marketing For Printers subscription. Check it out today!

GETTING STARTED WITH INFLUENCER MARKETING

Influencer marketing may not be as familiar to marketers as other forms of marketing. But it’s quite powerful. Businesses can share their brand with their target audience through an influencer highly trusted by their followers.

Influencer marketing helps your businesses reach niche audiences and produces high conversation rates.

The latest White Paper, available via subscription through our White Paper Content website add-on or WordPress Plugin, shows your print buyers what influencer marketing is, how influencer marketing can benefit your business, and how to have a successful influencer marketing campaign.

Learn more about how white papers can help you sell more printing.

CONTENT + PRINT = SUCCESS!

Content is your way to build trust and connect with your target audience, paving the way for your print buyers and prospects to think of you first whenever a need or question arises.

Start pointing your audience toward you today!

Explore how a website packed with automatically updated relevant content can help you sell more printing when you start your free website today. Enjoy feature-rich access free for 30 days without obligation!

Claim Your Free Website