November gives you a natural reason to reconnect with customers. Gratitude, year-end planning, and the coming holiday season all create opportunities to remind customers how your printing company can help them communicate, promote, and stay visible.
The challenge is finding fresh reasons to reach out without sounding repetitive. That’s where your November content comes in.
This month’s marketing materials give you ready-to-use ways to promote practical print products, reinforce the value of working with a local printer, and show customers how thoughtful print can keep their businesses remembered. From branded notepads and business cards to direct mail, packaging, and customer appreciation ideas, you have multiple opportunities to start conversations and generate new print orders.
Here’s what you can put to work this month.
Direct Mail for Printers Subscription Options
FastStart
Give customers a practical reason to say thanks and keep their brand within reach.
Type: 5.5″ × 8.5″ postcard and 8.5″ × 11″ foldover mailer
November’s FastStart campaign focuses on custom memo pads and notepads as useful customer appreciation gifts.
Built around messages like “Give Thanks. Stay Remembered.” and “Useful Gifts. Lasting Impressions.”, the campaign shows customers that a simple thank-you can continue working long after it is received.
Branded notepads stay visible on desks, counters, and workspaces, creating another impression every time someone writes a note, makes a list, or jots down a reminder. The campaign also helps customers see a variety of uses, including appreciation gifts, sales follow-up pieces, event giveaways, year-end touchpoints, and mailing inserts.
Why it works: FastStart gives you a focused, ready-to-mail sales campaign built around one easy-to-understand product opportunity. Use it when you want a simple way to promote a specific print product and give customers an immediate reason to order.
Coffee Break Humor Newsletter
Keep customers smiling while reminding them that direct mail can make gratitude more memorable.
Type: Folded newsletter self-mailer
Size: 8.5″ × 14″ flat, tri-fold
November’s Coffee Break newsletter gives you a lighthearted way to stay in front of customers without making every touchpoint feel like a sales pitch.
This issue includes jokes such as:
“Are you in favor of horse puns? Yay or neigh?”
And:
“What do you call an empty can of Cheese Whiz? Cheese Was.”
The sidebar, “Very Punny, Tom,” adds a collection of Tom Swifties, while the December calendar includes notable birthdays, historic events, Christmas, Kwanzaa, and New Year’s Eve.
The print-selling message ties into the season with “Thanks Belongs in the Mail.” It reminds customers that postcards, letters, newsletters, and self-mailers can help them reconnect, show appreciation, and create year-end response.
Why it works: Coffee Break is primarily a relationship-building piece. It gives customers something fun to read while keeping your name in front of them month after month. The selling message is intentionally subtle, making it a strong choice when your goal is consistent customer retention and top-of-mind awareness.
Local Edge
Show customers why personal service and local expertise still matter.
Type: 8.5″ × 5.5″ postcard; 9″ × 6.5″ EDDM option also included
November’s Local Edge postcard focuses on The Local Advantage.
The preferred headline, “Local Support. Everyday Visibility,” combines the value of buying locally with a timely product idea: custom memo pads and notepads.
The message reminds customers that when they work with you, they are not simply another order in an online queue. They have access to real people who know their business, answer questions, provide personal attention, and help make sure the finished piece represents their brand well.
The postcard also reinforces the community impact of buying locally while positioning branded notepads as practical marketing pieces that stay visible on desks, counters, and workspaces.
Why it works: Local Edge is designed to sell you as much as the printed product. Use it when you want to differentiate your printing company from online competitors and remind customers that local service, personal attention, dependable quality, and easy reordering add real value.
National Direct Mail
Give customers more ideas and give your sales team more ways to start a print conversation.
Type: Multi-piece campaign featuring an envelope, postcard, mailer/self-mailer options, and social media and email marketing copy
November’s National Direct Mail package builds a larger campaign around the idea that daily visibility adds up.
Custom notepads and business cards are paired as practical leave-behinds customers can use, keep, and share. Rather than simply promoting the products themselves, the campaign teaches customers how to make those pieces more useful.
A branded notepad might include a checklist, appointment reminder, reorder prompt, QR code, project-planning space, thank-you message, or easy-to-find contact information. Pair it with a refreshed business card, and customers have a useful sales or service tool that keeps their information close at hand.
The campaign also suggests five ways to put the products to work:
- Sales follow-up kits
- Front-desk giveaways
- Welcome packets
- Referral tools
- Year-end appreciation mailings
Optional promotional coupons give you additional opportunities to create response, including 10% off custom notepads and 100 free business cards with a notepad order.
Why it works: National Direct Mail is the most comprehensive direct mail option in the lineup. Instead of focusing on one postcard or newsletter, it gives you multiple coordinated marketing pieces and messages to use across channels. It’s a strong fit when you want to run a broader campaign, reach prospects in several ways, or give your sales team multiple talking points around the same product theme.
Printer’s Press Newsletter
Stay connected with customers through useful, entertaining content while creating natural openings to talk about print.
Type: 11″ × 17″ folded newsletter; self-mailer or envelope-ready
November’s Printer’s Press newsletter combines seasonal lifestyle content, recurring features, and print-focused ideas in a larger editorial-style publication.
The cover article, “Simple Ways to Get Ready for Colder Days,” shares practical tips for preparing the home, car, outdoor spaces, and everyday routines for winter.
Readers can also travel virtually to St. Augustine, Florida, where the annual Nights of Lights celebration brings millions of white lights to the historic district, or pick up ideas from “Easing Holiday Stress Before It Builds.”
Print remains an important part of the issue. Owner Speaks highlights custom notepads as an easy, useful customer appreciation idea, while Print in Action looks at how Waterfall Glen Soap Company uses QR codes on printed packaging to lead customers to online stories and extend the experience beyond the box.
The newsletter rounds things out with trivia, a Top 10 board games list, Guess the Year, a Mystery Noir Chili recipe, quotes about gratitude, and a profile of bestselling mystery author Michael Connelly.
Why it works: Printer’s Press is your more substantial relationship-marketing newsletter. Compared with the short, humor-focused Coffee Break, it gives readers a wider mix of lifestyle, informational, and print-related articles. That makes it a strong choice when you want to deliver more value, build familiarity over time, and demonstrate your expertise without relying on a hard sales message.
Ideas Collection
November’s Marketing Tip, “5 Ways Packaging Works Like Marketing,” gives you online content you can use to educate customers and start conversations about packaging-related print opportunities.
The article explains that packaging begins marketing a business before the customer even uses the product inside. A printed box, label, sleeve, or insert can create a stronger first impression, increase perceived value, reinforce brand identity, extend the customer experience, and encourage another purchase.
One practical takeaway is to look beyond the package itself. Thank-you cards, product inserts, quick-start guides, printed offers, and reorder reminders can turn delivery into another customer touchpoint.
Another is to help customers create consistency. Color, typography, messaging, and tone can connect packaging to the rest of their marketing and make the entire brand experience feel more polished.
For you, that creates an opportunity to talk with customers about far more than boxes. Labels, inserts, cards, QR codes, special offers, instructions, and other printed components can all become part of the solution.
The latest Ideas Collection tip is available to all website subscribers and MI4P WordPress Plugin users.
Have customers who ship products or sell packaged goods? Encourage them to read the full article, then use it as a conversation starter about how print can improve the experience surrounding their products.
Put November’s Marketing to Work
Whether you need a focused product promotion, an entertaining customer newsletter, a message built around your local advantage, or a coordinated multi-piece campaign, November’s content gives you several different ways to keep your printing company visible and create new sales conversations.
Choose the approach that best fits your customers and your sales goals, customize the materials for your print shop, and put them to work while the November content is available for download.
Want help choosing the right campaigns for your printing company?
Reach out to talk strategy, fine-tune your messaging, and find the best way to put November’s marketing materials to work.
Not seeing what you need? Explore Custom Marketing Services.
