Omnichannel Archives - Marketing, content, & technology to help printers sell more printing

As the printing industry continues to evolve and become increasingly competitive, your printing company has to stay ahead of the curve to succeed. With a few simple steps and a little planning, you can start now to ensure you’re ready for success in 2023. Here are ten things you should consider doing today to help your printing business sell more this year. 1. Develop a comprehensive marketing plan With the right comprehensive marketing strategy, you can reach your target print buyers and stand out from the competition. Researching trends and understanding customer needs allows for creating targeted campaigns to increase the effectiveness of your marketing initiatives. All in all, get your marketing off of the back burner and invest in putting your brand front and center. 2. Invest in modern printing technology and software to increase efficiency To stay competitive in the printing industry now is the time to invest in modern printing technology and software. If you haven’t looked at Odyssey 2.0 for your Print Management Information System (Print MIS) needs lately, what are you waiting for? Odyssey 2.0 is a powerful and intuitive software solution designed to help your print businesses increase its efficiency and profitability. With an