10 Ways to Keep the Holiday Cheer Alive at Your Print Shop All Year Long

The holidays seem to come and go in the blink of an eye. One moment we’re decking the halls, and the next, we’re already planning for New Year’s.

But what happens when all that holiday cheer disappears?

Here are ten ways to keep your print shop’s spirit merry and bright 365 days a year!

1. Create a Festive Theme

Creating a festive theme in your store that corresponds with the current holiday is an excellent way to show your customers you care while also adding some fun for your employees.

Whatever the holiday may be, make sure your decorations reflect it. Giving away small items related to the occasion is also a kind–and appreciated–gesture.

Customers will love getting free candy, gift cards, or even colorful pens and notepads — it makes a great visit to your print shop even better.

2. Host Monthly Events

Show your appreciation to your print buyers by hosting monthly events throughout the year.

A few ideas to consider are:

  • Customer appreciation days where you offer discounts on products or services
  • Open houses where customers can meet staff and view recent work
  • Holiday-themed parties where everyone can have some fun

Not only will these events boost customer loyalty, but they will also help create a sense of community within your shop.

3. Give Back

Giving back to those in need in your community is an excellent way to show how much you care and to keep that holiday gift-giving spirit alive throughout the year.

Consider organizing a food or clothing drive for the holidays, participating in charitable events like 5K runs, pancake breakfasts, or even offering discounted printing services to local non-profits.

By being actively involved in your community, you communicate to your customers how much they mean to you while giving something back to those who need it most.

4. Offer Seasonal Promotions

Seasonal promotions help your customers know they can always count on getting great deals from your print shop no matter what time of year it is.

Consider offering discounts on products or services during specific times such as Easter, July 4th, or Thanksgiving, or provide special bundles that include multiple items at discounted prices during certain seasons.

These promotions will encourage your print buyers to come back again and again all year long instead of just around the holidays.

Psst: Did you know that seven all-new holiday email templates have been added to Email Marketing For Printers to make year-round promotions a snap?

5. Celebrate Milestones

Whether it’s a birthday, anniversary, promotion, or any event worth getting excited about—celebrate it! A little recognition goes a long way, so don’t forget to show appreciation for all those special moments throughout the year.

6. Be Family Aware

Your print business can set the tone for a year-round festive spirit by creating an atmosphere that is warm, welcoming, and supportive of your employees. Implementing family-focused initiatives is an effective way to show appreciation for your staff’s hard work.

Among the things you can do to help support the culture of healthy families are:

  • Flexible scheduling opportunities
  • Additional days off
  • Lenient shift hours

These attempts to support staff members will make them feel valued and respected enough to know that their employer is invested in both their work performance and personal lives.

7. Pursue Peace within Your Business

Pursuing peace within your print shop requires dedication and commitment from everyone involved.

Creating harmony with customers begins by building trust and respect between your print shop staff and your clients.

There are several things you can do to promote peaceful customer relationships.

These include:

  • A commitment to 100% customer satisfaction
  • Encouraging customer feedback
  • Incorporating customer feedback with an eye to improvement
  • Promoting long-term relationships

But building strong relationships with your customers is only part of fostering a culture of peace in your print shop. For the employees in your business, healthy work relationships depend on each person treating the others with kindness and respect – leading to an improved working environment for all.

8. Foster Good Communication

The holiday spirit can be a hard thing to maintain throughout the busy year. One of the simplest and most effective ways to keep the season alive all year is to focus on good communication with your employees and customers.

Providing an open and supportive environment to your staff fosters trust and camaraderie, which resonates encouragingly with how they interact with customers.

With such sincere communication permeating the atmosphere of a print shop, the holiday spirit can remain alive all year long.

Looking for an easy way to stay connected with your print buyers all year long? Consider a monthly direct mail subscription today!

9. Go the Extra Mile

During the holiday season, we tend to be more generous and kind and embody the spirit of Christmas. Whether smiling at the person who cut in front of us in line at the grocery store or helping a young mom struggling with a stroller and her bags, we demonstrate this special kind of goodwill associated with the holiday season.

Unfortunately, by focusing on this type of behavior only during this time of year, we’re depriving ourselves of all the joy and peace that comes from being generous and kind every day.

Kindness is contagious, and small gestures can have lasting impacts. That’s why it’s essential to take this spirit with us beyond December 25th and bring it into our daily lives.

10. Have Fun

Last but not least, don’t forget to have fun! Even if it’s just playing holiday music in the background while working or decorating for an upcoming holiday celebration, having fun at work makes it easier for everyone—customers included—to stay cheerful all year round.

Keeping up with holiday cheer 365 days a year doesn’t have to be a chore—it just takes a little creativity!

Follow our top tips for keeping the holiday spirit alive in your print shop all 12 months of the year.